Going Postal....... well, kind of

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Forum topic by juniorjock posted 04-26-2009 02:24 PM 960 views 0 times favorited 6 replies Add to Favorites Watch
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1930 posts in 3791 days

04-26-2009 02:24 PM

Topic tags/keywords: post office question post cards

I know that there are a lot of LJ’s out there who either work for the US Postal Service or have some knowledge about it. I’ve developed a habit and thought I’d ask to see if it was worth my time. You know those annoying pre-paid, pre-addressed post cards that fall out of magazines while you’re trying to read them. I’ve been saving them up and when I have a handfull, I drop them in the out-going mail box (without placing mine, or any return address on them). My question, is this habit of mine costing these companies any time or money or is it just making extra work for the people at the post office?

6 replies so far

View Karson's profile


35125 posts in 4426 days

#1 posted 04-26-2009 02:41 PM

I believe that the receiver pays the postage when they are delivered . They are not prepaid before placing them in the magazine.

I used to do something similar in junk mail.

I’d put all of their advertising back into their envelope and mail the crap back to them without my name on the card.

-- I've been blessed with a father who liked to tinker in wood, and a wife who lets me tinker in wood. Southern Delaware soon moving to Virginia †

View dalec's profile


612 posts in 3914 days

#2 posted 04-26-2009 02:43 PM


This my best guess of what the costs are:

The postage is usually pre-paid or some bulk business reply reply rate by those companies. So the companies are getting back what they paid for & they likely get enough positive responses to continue to make this form of marketing and the cost of the postage worthwhile even with the blak returned ones. The Postal Service loses money each year, so the more mail they deliver the more money they lose, this may be a false conclusion, but worth considering.

As much as I get irritated with these cards and the constant stream of promotional bulk mail that comes to my mail box, my personal opinion is that tossing those cards in the mail for return mail service is more meanless work for everyone including you. It may be more productive to recycle the paper.


View trifern's profile


8135 posts in 3793 days

#3 posted 04-26-2009 03:00 PM

The only difference between junk mail and good mail is the relevance of the message. When you receive wood working related material, it is probably the first thing you open up. The person down the street receives the same piece of mail and is annoyed by it because the message is not relevant. The hardest thing in direct mail marketing is reaching the correct target audience.

The holder of the BRC (business reply cards) permit gets charged for postage when the piece is mailed back. You would be more effective mailing back the BRC, with your name and address, requesting to be removed from their database or put on their do not mail list. The companies do not want to waste their money or annoy you any more than you want to be annoyed.

-- My favorite piece is my last one, my best piece is my next one.

View LocalMac's profile


281 posts in 3432 days

#4 posted 04-26-2009 11:48 PM

Unfortunately those cards are a part of almost all magazines, but they’re a necessary evil. I love my National Geographic magazine and they have those inside. Advertisers are what keep the price of magazines down. Some magazines take it too far like ESPN the Magazine. One article followed by six ads. Worst magazine I ever subscribed to. I don’t mind putting up with them to keep from paying high prices. I don’t see the point of trying to waste a magazine company’s money. It will just cost us more in return.

-- Don't tell her I'm in the shop!

View interpim's profile


1170 posts in 3484 days

#5 posted 04-27-2009 12:19 AM

really… isn’t mailing them back helping the postal service by giving them the revenue?

-- San Diego, CA

View bowyer's profile


340 posts in 3422 days

#6 posted 04-27-2009 12:58 AM

I found that by sending back the envelopes with all the stuff they sent you gets you off the mailing list fast since weight is also a factor in postage. Sometimes more stuff ends up in the envelope.

-- If at first you don't succeed...Don't try skydiving

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