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Forum topic by MsDebbieP posted 1936 days ago 1802 views 2 times favorited 20 replies Add to Favorites Watch
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MsDebbieP

18615 posts in 2759 days


1936 days ago

Topic tags/keywords: business

Share your tips on starting and maintaining a successful woodworking business
(Discussions from the April ‘09 eMag)

-- ~ Debbie, Canada (https://www.facebook.com/DebbiePribeleENJOConsultant)


20 replies so far

View Kindlingmaker's profile

Kindlingmaker

2654 posts in 2125 days


#1 posted 1936 days ago

Sorry, I have to give this piece of advise even though its that time of year: Don’t put all your eggs in one basket !

Really, in this type of economy there is very little stability, so be able to do or produce or have other back burner skills that can be shifted to quickly. If one makes buggy whips then maybe a night computer class would be good or if you are behind that computer all day then keep your lawn mover tuned up and your garden business sign handy.

-- Never board, always knotty, lots of growth rings

View MsDebbieP's profile

MsDebbieP

18615 posts in 2759 days


#2 posted 1936 days ago

that’s a great tip!

-- ~ Debbie, Canada (https://www.facebook.com/DebbiePribeleENJOConsultant)

View Peter Oxley's profile

Peter Oxley

1426 posts in 2473 days


#3 posted 1935 days ago

Don’t be afraid to branch out or take on projects that will be learning experiences. However, do not take on projects that aren’t in line with what you want your business to be doing.

-- http://www.peteroxley.com -- http://north40studios.etsy.com --

View cabinetmaster's profile

cabinetmaster

10874 posts in 2156 days


#4 posted 1935 days ago

Satisfy and take care of the customer. Word of mouth advertising is the best advertisement. Don’t overextend yourself.

And I have to agree with the comments made above by the others. All great tips.

-- Jerry--A man can never have enough tools or clamps

View Rustic's profile

Rustic

3126 posts in 2194 days


#5 posted 1935 days ago

Check with the IRS about taxes and make sure to pay them. Make business cards and have them with you at all times. Figure out if you want to do craft shows or sell retail or wholesale.

-- www.carvingandturningsbyrick.com, Rick Kruse, Grand Rapids, MI

View Al Killian's profile

Al Killian

273 posts in 2351 days


#6 posted 1932 days ago

Advertise in several newspapers for better coverage.

-- Owner of custom millwork shop

View dennis mitchell's profile

dennis mitchell

3994 posts in 2912 days


#7 posted 1932 days ago

Place severe limits on computer use…especially sites such as Lumberjocks. It is just too inspiring and distracting.

View TopamaxSurvivor's profile

TopamaxSurvivor

14589 posts in 2274 days


#8 posted 1932 days ago

Being an electrical contractor for 25 years, my policy has always been to never leave an unsatisfied customer behind. If they are too unreasonably demanding, I won’t work for them again, but I leave them happy with any job i put my name on.

-- "some old things are lovely, warm still with life ... of the forgotten men who made them." - D.H. Lawrence

View hObOmOnk's profile

hObOmOnk

1380 posts in 2726 days


#9 posted 1932 days ago

My best business advice is, ”Just Don’t Do it!

Don’t compete with BiggieMart.
The big box stores are a great place to shop for low priced commodities. They are also great places to see what you should not be doing. You can’t compete with them and they can’t compete with you. You have the freedom of making things that can’t be found at the big box stores. Sell quality and great crafting.

Don’t buy materials from home improvement centers.
Home improvement stores sell convenience not value. Most artisans buy outstanding materials from vendors that cater to quality and exceptional workmanship, like local saw mills, artisan suppliers, other crafters and self-collected and processed wood.

Don’t set your prices too low.
Do you want to just cover your costs of materials and tools, or do you want to stay in business? Don’t be ashamed at setting your prices at a level that assures success. If you must make price comparisons, then look at the work of those that are successful. Internet price evaluations can be confusing. Avoid vague comparisons.

Don’t listen to hobbyists.
There is nothing wrong with being a hobbyist, but if you want to succeed in business then choose to turn your passion in to a profession. If your goal is to make a profit, don’t listen to the hoards of weekend wood warriors that don’t place a value on their time. There is a huge difference between pursuing a pastime and making a profit.

Don’t run with the herd.
Sell yourself. Sell uniqueness. Sell quality. Sell craftsmanship. Step out of the herd and let them run together in their predictable direction. You can’t stand out unless you are willing to stand alone.

-- 温故知新

View HokieMojo's profile

HokieMojo

2097 posts in 2326 days


#10 posted 1931 days ago

that is all great advice DRG

View SonnyB's profile

SonnyB

14 posts in 1930 days


#11 posted 1926 days ago

I personally think it’s a combination of the right products, the right prices, and the right marketing. And by marketing I mean primarily a good web site with great photos. These days nearly everyone goes to the web first to see if they can find what they want. If they see products that are at least close to what they are looking for and they see prices that are reasonable you will have a good shot at getting the business; even more so if you are within a reasonable driving distance. I get as much custom business from my web site as I do selling directly from it.

-- Always busy. http://www.NHwoodworking.com

View TopamaxSurvivor's profile

TopamaxSurvivor

14589 posts in 2274 days


#12 posted 1926 days ago

How do you get your web site high enough on the search list to get some hits?

-- "some old things are lovely, warm still with life ... of the forgotten men who made them." - D.H. Lawrence

View SonnyB's profile

SonnyB

14 posts in 1930 days


#13 posted 1925 days ago

Its all in the way its designed, from the metadata to the landing pages. Fortunately SEO is one of my areas of expertise and experience so that helps alot.

-- Always busy. http://www.NHwoodworking.com

View rhett's profile

rhett

696 posts in 2265 days


#14 posted 1924 days ago

Underpromise and overdeliver.

-- http://planeandsimpleblog.wordpress.com/

#15 posted 1905 days ago

My wife and I have been in one business or another for a very long time.
Establishing your own business is a trial and error thing. No school can teach you what you need to know and you will likely have to learn as you go. The trial part is especially operative when you do something you shouldn’t do and find out the hard way.

Expect setbacks. Perhaps a few will experience no difficulties and life is wonderful, but for most of us, hard times will happen. Even if its not your business itself that causes problems, a million personal matters can cause you grief. Be strong.

Others on this thread have stressed flexibility. I can’t emphasize that too much. If you’re doing something for a client and they ask if you can do something else, don’t reject the idea out of hand. Think about it and consider how it might expand your services.
For example, I’m focussed primarily on fine woodworking and cabinetry. But someone might ask if I can provide a computer service or photography or even electrical or plumbing, I may take it on. Its important to know your limitations, though. If there are local laws requiring licencing, for example, be careful not to step over that line unless you can meet the requirements.
Knowing your physical limitations is important, too. I’m a septuagenarian and can do far less than I used to. Perhaps someone else has a disability that will limit them. Maybe its cash, keeping you from having the tools and other equipment.
Advertising? HMMMMMmmmmmmmmmm.
Although I’ve been involved in that pursuit when working for other companies, and it was important for them, my experience as a small business person and the condition of the present business environment tells me other things. I do almost no advertising, but I maintain availability. Huh? That means that I allow people to find me, but I don’t go after them.
So, I have a website for my wife’s business, but we don’t engage in selling over the Internet. Customers looking for her services or merchandise can find us. On the other hand we have had far greater success with word of mouth connections.
Some also think that a store front or building prominently in the places where there is great traffic is important. Beware. I can think of few things that have caused small businesses to fail than trying to keep up that sort of presentment. In these days, the old idea that your visibility is essential to success is having less and less importance. There are many small businesses doing well that you can’t see from the street and in many cases they aren’t in a business area. You can have a small business in a bedroom.

Don’t hire outside services or employees you don’t absolutely need.
In our business, considered by some to be the best in our locality, we have no employees and never have.
I do everything.
No, really, everything.
I build the showroom displays and furniture. I do all the electrical work (a word of caution, there, we own the building and local law permits it). I set up and maintain our four station computer network. I installed the video surveillance system. I built and maintain the sign outside the building. I fix the plumbing. I installed our digital business phone system. In other words, I hire nobody for anything unless I just HAVE TO. One exception was the roof. I hired a contractor to put on a new roof system because it was just to much for me to do.

So this long harangue has an important message: Be careful. Watch expenses. Stay within your abilities but don’t limit yourself too much. Don’t try to make a big splash when going into business, just do the best you can and depend on your clientelle to bring others to you.

Just a few of the lessons I’ve learned in many years on this planet.

Best regards and wishes for your success,
Don

-- Will trade wife's yarn for tools.

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