Classifying a product - Help please!

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Forum topic by Scootles posted 06-20-2014 05:12 PM 956 views 0 times favorited 8 replies Add to Favorites Watch
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153 posts in 1936 days

06-20-2014 05:12 PM

I’m going to make some boxes to sell out of 1/8” Baltic Birch plywood. Can I sell them as ‘Solid Wood’? If not, how can I dress up the wording to attract customers. In my experience ‘plywood’ is frowned upon by people when at 1/8” plywood is stronger than 1/8” solid wood due to alternating grain patterns

8 replies so far

View Earlextech's profile


1162 posts in 2712 days

#1 posted 06-20-2014 05:15 PM

The solid wood claim would piss me off. “All wood” doesn’t bother me at all.

-- Sam Hamory - The project is never finished until its "Finished"!

View Scootles's profile


153 posts in 1936 days

#2 posted 06-20-2014 05:19 PM

That makes sense. I couldn’t really think of the wording for it. My ultimate goal is to NOT piss off customers.

View JAAune's profile


1801 posts in 2338 days

#3 posted 06-20-2014 05:42 PM

With baltic birch you can also call them hardwood boxes. Some plywoods have softwood but the baltic stuff is all birch.

-- See my work at and

View Scootles's profile


153 posts in 1936 days

#4 posted 06-20-2014 05:44 PM

Awesome. Extremely useful information guys. Thanks!

View joeyinsouthaustin's profile


1294 posts in 2094 days

#5 posted 06-20-2014 09:57 PM

Call them ”Strength optimized,modified grain, hardwood box” :)

-- Who is John Galt?

View Jim Finn's profile

Jim Finn

2657 posts in 2943 days

#6 posted 06-20-2014 10:53 PM

Laminated hardwood box.

-- Website is No PHD just a DD214 and a GED

View Puzzleman's profile


417 posts in 2966 days

#7 posted 06-21-2014 04:37 PM

Drop the “solid”. As far as I am aware of all wood is solid, in that it is not a gas or liquid. It is wood. You can call it “Birch Wood”. Most customers don’t see the difference .

I sell a product that has a mdf core with a birch ply on the top and bottom. When talking with people about it all they hear and comprehend is Birch wood. The ones that know the difference are few and far between.

Concerning the work “plywood”. I use word “laminated”. When people hear the word plywood, they think of HD or Lowes products. However, I wouldn’t even say either one unless someone asks. Use the words :”birch wood”.

Remember that you are not selling to a bunch of woodworkers, like us. Talk to people who are not woodworkers to get their feedback. This is more of a marketing question than a woodworking question. And marketing is harder than making the product.

-- Jim Beachler, Chief Puzzler,

View bondogaposis's profile


4754 posts in 2373 days

#8 posted 06-21-2014 06:55 PM

All wood, laminated birch, rectilinear, container.

-- Bondo Gaposis

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