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Question for Escalate Media: Sync or Async GPT ad calls?

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Forum topic by toddbg posted 03-16-2014 04:26 PM 1125 views 0 times favorited 8 replies Add to Favorites Watch
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toddbg

23 posts in 1082 days


03-16-2014 04:26 PM

Hi –
I haven’t dug into the site code much (sitting at a coffee shop and seeing that the site loads slow) but I am wondering if you guys are using sync or async GPT ad calls?

I would suggest using Async if you are not (that should speed up the site load some).

-- -- Todd, Washington


8 replies so far

View Mark Shymanski's profile

Mark Shymanski

5314 posts in 3178 days


#1 posted 03-24-2014 06:02 AM

What is a GPT ad call?

-- "Checking for square? What madness is this! The cabinet is square because I will it to be so!" Jeremy Greiner LJ Topic#20953 2011 Feb 2

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Purrmaster

914 posts in 1558 days


#2 posted 03-24-2014 06:08 AM

I believe it’s an HTMl tag that has to do with how the ads on the website are served up. My guess is that the original poster is trying to determine if there might be an issue with the site’s code that might be causing slowdown.

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Mark Shymanski

5314 posts in 3178 days


#3 posted 03-24-2014 06:19 AM

Ahhh, thanks. So its something to do with how the greasy bits of this site works :-)

-- "Checking for square? What madness is this! The cabinet is square because I will it to be so!" Jeremy Greiner LJ Topic#20953 2011 Feb 2

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toddbg

23 posts in 1082 days


#4 posted 03-24-2014 03:50 PM

You guys are correct.

There is an Ad Server that the site has an account with (in this case it is Doubleclick (google)) and there is code that initiates all the ad slots on the pages (along with tracking code and others.

GPT is known as Google Publisher Tags and has two methods of being called.

Sync: means that the whole page has to wait to render out (display) until all the ads return.
ASync: means that the page can load and the ads can fill in as they return back from the ad server. (this speeds up load times since you don’t have to wait for all the ads to come back).

On top of all that there are a couple of other things that happen at the Ad Server level.
Some of the ads we see are Direct Sold ads – these are ones that Escalate has sold on a direct contract to an ad agency.
Then there is AdSense ads which are basically backfill / remnant ads that fill in if there is unsold inventory.
The logic to run through all those steps can be “slow” (in internet timing it is realistically milliseconds)

One other interesting thing – if you guys care – is that there is a company called Krux that does behavioral targeting.
This means that as you surf the web your behavior gets noted and they try and determine your interests.
You get assigned into a Krux Segment and then that can be used to display “relevant” ads to you.

(ad sense and Ad exchange work similarly with normal site cookies – but Krux lets the Publisher set up specific segments they would like to sell).

Probably more info than you wanted. :)

-- -- Todd, Washington

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Jimbo4

1432 posts in 2228 days


#5 posted 03-24-2014 04:04 PM

Mark- I like it ! Now I know how ads slid in and out, no matter what site we are on. :o)

-- BOVILEXIA: The urge to moo at cows from a moving vehicle.

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Mark Shymanski

5314 posts in 3178 days


#6 posted 03-24-2014 04:49 PM

Thank you Todd for the info. My days of working with html are so far in the past that IP numbers only had 9 digits:-), (actually the late 90’s and I was pretty much learning as I went.)

The Krux process sounds kinda like the old fashion soundex approach for searching text strings, except it sounds like there may be more human intervention in the Krux.

-- "Checking for square? What madness is this! The cabinet is square because I will it to be so!" Jeremy Greiner LJ Topic#20953 2011 Feb 2

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Purrmaster

914 posts in 1558 days


#7 posted 03-24-2014 07:42 PM

So my guess is that you’re wondering whether the site is loading slowly because they’re using the “sync” method as opposed to the “async” method?

View Whiskers's profile

Whiskers

389 posts in 1492 days


#8 posted 03-24-2014 07:46 PM

I have dialup, this site became unusable for awhile so without looking I can tell you that they are using the method where the ads time out and pages never display. Google notorious for this. Adblocker plus has cured this fortunately.

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