LumberJocks Woodworking Forum banner

The Cheapest Add-On That Sells Products

2K views 11 replies 9 participants last post by  pashley 
#1 · (Edited by Moderator)
The cheapest add-on to your products will cost you little, if anything, and put you ahead of your competition. See ShopNotes here for more.
 
#2 ·
I always try to point out that any of my items are custom built for them specifically. I do believe that it is a selling point that they truly will be the ONLY person to have anything like it. Make them feel special when you build them something. I offer to send them pictures of the items while they are being made. if it is an item that uses a Live Edge, if possible I send them pictures of different slabs that I can use. I think this lets them "pick their own wood" for the project. Hopefully again making them feel it is special to them.

But in every case, I TALK to them about woodworking and building products out of real wood.

I am enjoying your postings very much.
 
#8 ·
Thanks for your post, they always have good points. I am a salesperson by proffession and I do a great job, but it really is sweet to have someone posting these reminders, my personal bookmark tab of my future Woodworking business has a lot of your posts in there. :)

What about branding, do you put your name on every piece you make?
 
#9 · (Edited by Moderator)
pashley, you are exactly right. I hoard some very old wood that I have the story on, (145 year old oak and chestnut from a dairy barn in Scotdale, PA - barn was erected in 1876), and any time local wood is used, I always say, "Tennessee Walnut from Ooltewah", or "North Georgia Ambrosia Maple" that I selected myself.
Adding how many years you've been at it also helps. I often tell people I sold my first commissions in 1971, (true), in Norfolk, VA. They like years of experience.
They also love to hear when you use a different finish.
I just sold a guitar with 12 coats, hand rubbed, of Tru-Oil, the same finish on the finest gunstocks. That did it, guy wrote the check on the spot…
 
#10 ·
Jake Actually yes, I do brand with a maker's mark. See this post.

Tennessee This is what I am talking about - a story. Can you imagine getting a tree that fell from George Washington's Mount Vernon estate, or one from Liberty Island, where the statue of Liberty stands? I think I would send the piece I create with that directly to auction at Sotheby's!

That guitar you sold sounds awesome. Please take this as constructive criticism, but I think perhaps your website could use an update? Sorry, I used to be a webmaster, and I see these things….
 
This is an older thread, you may not receive a response, and could be reviving an old thread. Please consider creating a new thread.
Top