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Forum topic by pashley posted 11-28-2012 01:44 AM 3759 views 6 times favorited 25 replies Add to Favorites Watch
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1044 posts in 3957 days

11-28-2012 01:44 AM

About a year and a half ago, I entertained the idea of joining, a website in which craftspeople like myself are connected to prospective customers looking for custom made crafted products; not just objects of wood, but metal work, apparel, glasswork, and more. Not only do craftspeople submit their items for sale – a portfolio – but there is a jobs board in which potential clients submit “want ads” that craftspeople can bid on. In theory, it was a great way to bring these two parties together (where else would you go if you wanted a custom pet bed or stained glass window?).

Problem was, from my perspective, that they wanted in excess of $500 to buy an account. That was a lot of money for essentially a cooperative website, so I didn’t buy into it. I don’t recall if they also wanted a percentage of your sales. So, I begged off.

It’s tough selling woodworking online. Problem is, people want a great table, but refuse to spend (for instance) $2,000 for it, when they can but one at Ashley furniture for $600 – and hey, it looks great! Never mind the finish will wipe off in about 2 weeks, and the legs will start getting wobbly just in time for dinner. Another disadvantage is that people can’t see the piece in person – they can’t feel how solid it is, touch the smooth finish, admire the beauty of the wood, from a small picture on their computer. You also have the problem of search engine results – if you aren’t on the first page (if not the top three results) on Google, you might as well not bother; people aren’t going to find you. So not only do you have to be an expert at mortise and tenon joints, but in search engine placement; and then, hopefully you will be considered for the job (if you have a great looking website, by the way). I won’t sugar coat it – I wasn’t doing squat for sales – and I was trying very hard. I designed web sites, briefly, so I can put together a decent presentation.

Obviously, people have to know you exist for them to buy from you. You can pay for advertising in an appropriate magazine – figure about $500 an issue – or trying putting up your own website, paying someone to do that and experimenting with pay-per-click ads on Google – which never worked for me either. Look, we are woodworkers, not marketing geniuses; we just want to sell our stuff. We don’t have thousands to throw at websites, search engine optimization, hosting fees, advertisements and so on. What’s a good solution for us?

Turns out, it IS I revisited them a few months ago – I was always interested in their model – and discovered that they have changed their pricing structure; they only charge one dollar a year now, and take 10% of your sales – a fair amount. The website is also vastly improved (expect for their confusing messaging system between client and maker), and they obviously have interest from prospective clients, as evidenced by the over 1,000 job requests on their client board. So, I bit the bullet and joined. You’re on my website, and I’m sure you’ve seen I sell off of here (as well as Etsy), but having another venue is not a bad idea. Turns out, it was a great idea. I’ve gotten more business there than I ever have anywhere else – and I’ve only been on about 3 months. I wished I’d had joined a year ago (or whenever they changed to this new model). Also, you can dictate terms for payment – typically, that’s 50% up front, 50% on delivery, but that can modified to suit your arrangement.

So let me give you some tips on CustomMade. First, you need to be pretty darn good as a woodworker (or jeweler, stained glass artist, etc), because the guys already on there are VERY good, and you’ll have competition. If you have pictures of your work, they have to be very good – not some crap of a clock against a wrinkled laundry sheet, or such ( I should put up a blog post about how to take good photos). You should have at least 10 items in your portfolio, and your profile filled out. Your profile photo can be your logo, a decent head shot of you, or of your in your shop – but nobody really cares what your shop looks like, honestly. You IN the shop? That’s better. When you go looking for a job posted by a potential client, don’t just reply, “Yes, I’ll do that for $500″ Make it a pitch, sell yourself. If possible, show them a concept drawing, either freehand, in Sketchup, or an image from the Internet. The tenor of your pitch should be “business friendly” – that is, businesslike, but not a rigid robot. Instead of “I can do that sewing cabinet – $500″, say something like “Hi Jane, that’s a very interesting project you’re looking to have done. I did something similar with my medicine cabinet – which you can see in my portfolio. I took the opportunity to re-sketch that project to hopefully fit into your vision for this project – hope to hear from you.” Something like that. People want to be wooed a little bit here.

Let me stress too, that you need to exceed expectations for customers, not just meet them. I’m not saying put gold leaf on the project, but things like keeping the customer up to date with pictures and messages (which increases excitement), shipping it earlier than expected, packing the piece professionally, including a nice little thank you note inside the cabinet, things like this. Give them what the big-box stores won’t. If you wow your customers, they are going to come back, and they are going to tell their friends about you, and that’s exactly what you need to depend on for future sales.

So that’s been my experience; I haven’t had much success with Etsy, my own website, or even advertising; but I have had great experience with CustomMade, and I would recommend them.

-- Have a blessed day!

25 replies so far

View RussellAP's profile


3104 posts in 2526 days

#1 posted 11-28-2012 02:42 AM

Thanks man. I just got an account. Lets toast to our success.

-- A positive attitude will take you much further than positive thinking ever will.

View BTimmons's profile


2303 posts in 2725 days

#2 posted 11-28-2012 02:45 AM

That’s great to know! Thanks for the detailed write-up. Guys like me that are starting out really appreciate it. I’d been looking at getting set up there before, this reinforces that motivation. Gotta build that portfolio…

-- Brian Timmons -

View rance's profile


4267 posts in 3400 days

#3 posted 11-28-2012 02:54 AM

Thanks for the heads-up Pashley.

-- Backer boards, stop blocks, build oversized, and never buy a hand plane--

View jap's profile


1251 posts in 2294 days

#4 posted 11-28-2012 03:22 AM


-- Joel

View ,'s profile


2387 posts in 3786 days

#5 posted 11-28-2012 03:57 AM

Thanks for the positive review. I just signed up and looking forward to the inexpensive marketing.

-- .

View Monte Pittman's profile

Monte Pittman

30153 posts in 2578 days

#6 posted 11-28-2012 08:16 AM

Sounds well worth it. Part of me is very interested, the other part says I can’t keep up now! Glad your doing well.

-- Nature created it, I just assemble it.

View mmsalg's profile


5 posts in 2562 days

#7 posted 11-29-2012 02:28 AM

This is a great article and EVERYONE at CustomMade is thrilled things are going so well for you!! Many changes have taken place since our beginning (and more will come), however, we sincerely want to support the maker and work extremely hard to provide the best platform for you to grow your business.

If anyone is interested in becoming a member, please feel free to email Tammy, our maker curator, at Please include a few photos of your work and a website (if applicable). She will contact you will all the details and answer any questions you may have.

Here’s to more business for all of you in 2013!!!!

View a1Jim's profile


117417 posts in 3817 days

#8 posted 11-29-2012 02:59 AM

Interesting ,thanks for you input on

-- wood crafting & woodworking classes

View RussellAP's profile


3104 posts in 2526 days

#9 posted 11-29-2012 04:51 AM

mmsalg, I have been waiting more than 24 hours for my account to be activated. I’ve uploaded three projects to my portfolio and an not able to upload more pictures. Running your own business is very time consuming, I need a website that can get things done in a timely manor. Is there any hope that things will quicken up anytime soon?

-- A positive attitude will take you much further than positive thinking ever will.

View pantango's profile


51 posts in 2280 days

#10 posted 11-29-2012 12:41 PM

love hearing people doing great with their woodworking business. I also love reading sound advice, thanks for sharing…

-- Hate how work gets in the way of my hobby!!

View RussellAP's profile


3104 posts in 2526 days

#11 posted 11-29-2012 12:54 PM

Has anyone who started an account actually got in yet?

-- A positive attitude will take you much further than positive thinking ever will.

View mmsalg's profile


5 posts in 2562 days

#12 posted 11-29-2012 05:58 PM

Hey Russell, your portfolio is actually active, as is yours Jerry (but you need a profile picture!) Approval can sometimes take up to 48 hours as we process everything by hand. Also for quality assurance so we maintain a beautiful and professional site. We definitely work in a timely manner to get your pages up and running. Thanks for checking.

View RussellAP's profile


3104 posts in 2526 days

#13 posted 11-29-2012 06:00 PM

mmsalg, I know. Tammy fixed me right up this morning.

-- A positive attitude will take you much further than positive thinking ever will.

View OwlWood's profile


5 posts in 2244 days

#14 posted 11-29-2012 08:05 PM

It can be a little bit tricky to find where to join as a woodworker but I ended up finding it here

View ,'s profile


2387 posts in 3786 days

#15 posted 11-29-2012 08:30 PM

Thanks mmsalg. I will get a profile pic on there. I look forward to working with your site.

-- .

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