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Forum topic by RussellAP posted 799 days ago 1924 views 2 times favorited 50 replies Add to Favorites Watch
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RussellAP

2950 posts in 920 days


799 days ago

I have to keep telling myself that. I just spent upwards of $1300 for ads in the most popular restaurant in my city. It’s privately owned and I get my ad on 24 tables in their place. They serve over 4000 a week. It runs for 3 years and is 4”x3” and just to the upper right of where the plate will be sitting.

Now I have to design the ad.

-- A positive attitude will take you much further than positive thinking ever will.


50 replies so far

View FirehouseWoodworking's profile

FirehouseWoodworking

622 posts in 1907 days


#1 posted 799 days ago

GOOD advertisement pays . . . BAD advertisement costs!

Cheers!

-- Dave; Lansing, Kansas

View Loren's profile

Loren

7443 posts in 2282 days


#2 posted 799 days ago

Badly conceived advertising will often fail and lose money. Cost
of creative work is often dwarfed by the investment of media,
so quality creative is worth investing time or money in.

Without a special offer like a coupon, you’ll likely have anemic
results. I’m sorry to tell you this but it is almost always true
in direct response advertising, which is what you are doing.

Split-testing is also most beneficial to making money with
advertising.

-- http://lawoodworking.com

View DS's profile

DS

2131 posts in 1054 days


#3 posted 799 days ago

Free advertisment is better. Sometime your local TV news will profile local businesses in thier shows. It is worth looking into.

-- "Hard work is not defined by the difficulty of the task as much as a person's desire to perform it.", DS251

View tyskkvinna's profile

tyskkvinna

1308 posts in 1620 days


#4 posted 799 days ago

For three years that is quite the deal!

I hope you come up with a great ad. GOOD advertising pays, mediocre or bad advertising costs.

-- Lis - Michigan - http://www.missmooseart.com - https://www.etsy.com/people/lisbokt

View RussellAP's profile

RussellAP

2950 posts in 920 days


#5 posted 799 days ago

Here is a rough draft of the ad, thanks to vistaprint who goes through pains to make it hard for me to capture the image. lol.

-- A positive attitude will take you much further than positive thinking ever will.

View Doss's profile

Doss

779 posts in 898 days


#6 posted 799 days ago

Are you taking suggestions or criticism?

-- "Well, at least we can still use it as firewood... maybe." - Doss

View Loren's profile

Loren

7443 posts in 2282 days


#7 posted 799 days ago

I wouldn’t run that. Get yourself a web domain at the very
least. Pale lettering on any background causes catastrophic
drops in reader comprehension. The ad is very difficult to read.

Specific “package deals” with a specific dollar price will tend to
outperform percentage discounts in terms of generating
inquiries. Specificity sells.

-- http://lawoodworking.com

View RussellAP's profile

RussellAP

2950 posts in 920 days


#8 posted 799 days ago

Yes I am Doss.

-- A positive attitude will take you much further than positive thinking ever will.

View RussellAP's profile

RussellAP

2950 posts in 920 days


#9 posted 799 days ago

Loren, the picture is a bit dark. any suggestions.

-- A positive attitude will take you much further than positive thinking ever will.

View Loren's profile

Loren

7443 posts in 2282 days


#10 posted 799 days ago

Run black text on a white background with a drawing of
the chair style. Put a small color photo in a corner if you
want with no text superimposed on it. The fundamental
thing your reader must instantly understand is that you
have adirondack chairs. Then if they want some they
want to know how much they cost, specifically, and
why they are an excellent value.

Retail furniture is sold on specific price appeals: ”$999 for
this 5 piece Bedroom set!” and so forth. I don’t want to
come off as coarse because I know there is a difference
between artisan work and factory-made, but at the early
stage of even planting the idea in the mind of your reader
of buying your stuff you’ll do very well to tell them up-front
exactly what they’ll get and for how many dollars as
succinctly as possible.

-- http://lawoodworking.com

View Doss's profile

Doss

779 posts in 898 days


#11 posted 799 days ago

”I wouldn’t run that. Get yourself a web domain at the very
least. Pale lettering on any background causes catastrophic
drops in reader comprehension. The ad is very difficult to read.”
Loren

This is why I asked this:

Are you taking suggestions or criticism?

Well, since Loren broke the seal, I guess I’ll partake.

- Your text and background colors are analogous. This is not good for grabbing the attention of people or for visual clarity of the text. Pick something more complementary.
- Try to be a little more consistent with font size. It’s changing too much and in strange places. Is your phone number that much more important than your email?
- Text on top of what you’re showcasing… don’t do it.
- “Year after year”... I’d just say “years”. It’s much cleaner and rolls off the tongue smoother.
- Maybe a font change. That’s personal preference though.
- What’s the DPI limit of the ad? I’d try to get a sharper image. This looks like it’s printed on newsprint already… it may be.

If any of that was offensive or out of line, it’s too late to do anything about it now. I can just say, “Sorry.”

Overall, there’s nothing really wrong with the ad. Just trying to give a few pointers… welcome or not.

-- "Well, at least we can still use it as firewood... maybe." - Doss

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Doss

779 posts in 898 days


#12 posted 799 days ago

Loren, the picture is a bit dark. any suggestions.

I’ll help. It looks dark b/c you have a large band of shadows from the hedges and you have shadows on your chairs and table. Wait for the sun to change position if that’s where you’re going to shoot it or aim some reflectors or artificial lighting that way. Sometimes we’re up at the crack of dawn to get the shot we want so the sun is right. Sometimes where out waiting for the moment the sun is about to set. Location and lighting dictate that.

If you’re shooting with a camera that can do exposure adjustments, use them. Or, leave the shutter open a little bit longer. Or, increase the ISO a little further. Umm… or you can try using photo-editing software. It takes way less time to adjust on a camera though. Also, use a tripod.

-- "Well, at least we can still use it as firewood... maybe." - Doss

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Doss

779 posts in 898 days


#13 posted 799 days ago

I also agree with Loren on the pricing. If I see an ad for something and it doesn’t list a price, I usually guess that it costs too much especially if they’re giving me a discount. If you could run several ads, you could better examine your market and how they react to more straight-forward pricing and discount unlisted pricing.

-- "Well, at least we can still use it as firewood... maybe." - Doss

View lumberjoe's profile

lumberjoe

2833 posts in 882 days


#14 posted 799 days ago

Please do not take this the wrong way. I am a very jaded person because in my position, I get business cards, ads, flyers, and direct marketing junk thrown at me every day. Things I instantly ignore:

Specialty fonts. Instant trip to the circular file. It could be a 5,000 off voucher to woodcraft and I wouldn’t even read it.
Light colored fonts pretty much any background.
Fonts over or through the image. This can be done, but highlight your furniture, use the other space for writing.
Free email addresses (gmail, hotmail, etc). That tells people you are not serious. Get your own domain and get your email hosted
No website or a really long obscure website I will never type out

Suggestions – I am not in advertising but, and especially furniture, I like to see something that shows scale. You cannot tell how big or small those chairs are. Add some models having fun. If people are having fun, it must be good, right?
You have a facebook – add it with the proper identifier. Get a twitter and G+ and add that too. Use the same name and ad a “follow me here for deals!” or something like that.
K.I.S.S. (means keep it simple, stupid. I am not calling you stupid, that is just a saying) Don’t tell me to enjoy my evening outside! :) The mosquitoes here will pick you up off the ground after 7pm. What happens if I want to enjoy it during the day?
Add a package price.
Offer an additional military discount. that goes a long way with a lot of people – even non-service members and is the right thing to do.

Just some tips that would appeal to me. I am not in advertising though so take this as a consumer review. By the way, those chairs look awesome. I hope you do really well.

-- www.etsy.com/shop/KandJWoodCrafts

View Lee Barker's profile

Lee Barker

2163 posts in 1484 days


#15 posted 799 days ago

Good stuff.

I’ll just add one point: The very first thing to do is to ascertain who is your target market and do they go out to eat? And if so, where? How often?

Kindly,

Lee

-- "...in his brain, which is as dry as the remainder biscuit after a voyage, he hath strange places cramm'd with observation, the which he vents in mangled forms." --Shakespeare, "As You Like It"

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