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Forum topic by RussellAP posted 05-15-2012 02:13 PM 915 views 0 times favorited 19 replies Add to Favorites Watch
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3029 posts in 1133 days

05-15-2012 02:13 PM

As I said in a post yesterday, I am advertising my business building Adirondack chairs with a local newspaper.
They are doing a feature called Summer Fun next week and they offered to do a write up about my business.
Here is the article.

Skilled wood-worker turns passion into business
By, Amy Buster

They say if you love what you do, you’ll never work a day in your life. Area wood-work craftsman Russell Pisciotta is living proof. Having worked in the Info Technology field for years, although it was challenging and in-demand, it didn’t satisfy him at the end of the day.
“I wanted to be working more with my hands,” said Pisciotta. Then he discovered the web-site, lumberjocks, and things started to fall into place. It is his resource for any design or wood-working related questions or quandaries.
“I’d done wood-working on the side for projects and remodeling around the house for years. I had the tools, and the sources for wood, so I thought why not start making things for sale.”
He started his own business, “Outdoor Furniture Design”. His product of choice, Adirondack chairs, Deck Tables and Benches, and Deck Building and Repair.
“All of my chairs are contoured in the seat and back for maximum comfort. You simply won’t want to get up when you sit in one of these hand crafted chairs,” according to Pisciotta.
Adirondack chairs and tables can be made from a variety of woods, Pisciotta recommends pine or cedar (non-aromatic).
“All furniture can be painted or stained, and all of my chairs are sealed with Spar Varnish, which will insure many, many years of use,” explained Pisciotta.
His technique involves sanding down with three different grits of sandpaper in order to get the smoothest finish. If a chair is made of pine, the next step of the process would be to use Charles Neil pre-color conditioner in order to even out the winter and summer circles.
“It’s sort of a milky glue-like substance, it gives the wood a uniform surface, and doesn’t take on a blotchy (smeared) type appearance,” said Pisciotta.
The last step in the process is the staining, which he normally recommends either be Red Wood or Natural, and then two to three coats of varnish.
“You can’t put a time-line on quality. I’m a staunch believer in if you are going to do something, than do it right. I’ve done a lot of remodeling and building over the years, and this type of work just never gets old to me. Nothing is as satisfying to me in my work as to see the finished product after all of your efforts and to be completely gratified with the finished product” said Pisciotta.
All of the furniture is custom-made to order, he carries no inventory. Photos of his work are available upon request at The complete process of producing one chair takes on average four days, and most orders, depending on their size, can be completed within a week.

-- A positive attitude will take you much further than positive thinking ever will.

19 replies so far

View Bill White's profile

Bill White

3699 posts in 2807 days

#1 posted 05-15-2012 02:19 PM

Way to go Russell.


View CharlieM1958's profile


15913 posts in 3065 days

#2 posted 05-15-2012 02:40 PM

That ought to help with sales!

-- Charlie M. "Woodworking - patience = firewood"

View jacob34's profile


464 posts in 1110 days

#3 posted 05-15-2012 02:40 PM

nice Russell your doing the right way that is for sure.

-- so a bear and a rabbit are sitting on a log

View ShaneA's profile


5592 posts in 1445 days

#4 posted 05-15-2012 02:49 PM

Yeah Russ! Should be helpful.

View Tennessee's profile


1753 posts in 1361 days

#5 posted 05-15-2012 07:03 PM

When I was in my local paper I got a couple sales out of it. No harm, but people do throw away the daily paper daily.
If you can somehow transport that article to a long-term medium online, you’ll really have something! Maybe start a Pinterest page and put a truncated edition of the article in there.

-- Paul, Tennessee,

View Martyroc's profile


2708 posts in 1152 days

#6 posted 05-15-2012 07:17 PM

Excellent Russ, this should help out, be careful you dont get overloaded and have to start hiring employees, not a bad problem to have.

-- Martin ....always count the number of fingers you have before, and after using the saw.

View CharlesNeil's profile


1270 posts in 2717 days

#7 posted 05-15-2012 08:33 PM

NICE ,, Love to see woodworkers succeed ,

View chrisstef's profile


12128 posts in 1853 days

#8 posted 05-15-2012 08:37 PM

i was expecting the police blotter … at least thats how i always ended up in the paper ;)

Hope sales pick up for ya with the exposure Russ.

-- "there aren’t many hand tools as awe-inspiring as the #8 jointer. I mean, it just reeks of cast iron heft and hubris" - Smitty

View waho6o9's profile


5761 posts in 1423 days

#9 posted 05-15-2012 08:41 PM

May you have continued success Russell, congratulations.

View RussellAP's profile


3029 posts in 1133 days

#10 posted 05-15-2012 09:06 PM

Thanks LJ’s, but this will still be a part time venture. My wife want’s me to ‘get a job’ and doesn’t seem the least bit concerned about my happiness in this matter. I plan to continue and still look for work in other area’s but I know I don’t want to go back to IT. If I can make some money with this, I can get a lesser job to supplement our income. The last thing I want to do at this stage of life is have another boss and a job that’s more about rules than work.

-- A positive attitude will take you much further than positive thinking ever will.

View DrDirt's profile


2922 posts in 2589 days

#11 posted 05-15-2012 09:20 PM

Great job – - when I was in the paper it was for having sparklers on the 4th of July inside city limits….140 dollar fine.
Hopefully the publicity will net a comfortable stream of business with return customers, not just a momentary shot in the arm.

It would be awesome if you got some publicity down towards Branson… your chairs + cabin at the lake go together like peas and carrots.

-- "Before I refuse to take your questions, I have an opening statement." Ronald Reagan

View ShipWreck's profile


553 posts in 2599 days

#12 posted 05-15-2012 09:20 PM

Good luck Russ.

View Moron's profile


4893 posts in 2740 days

#13 posted 05-15-2012 09:25 PM


best of luck

-- "Good artists borrow, great artists steal”…..Picasso

View eddie's profile


7654 posts in 1460 days

#14 posted 05-15-2012 09:41 PM

good luck Russell

-- Jesus Is Alright with me

View AKSteve's profile


451 posts in 1150 days

#15 posted 05-15-2012 09:52 PM

I hear you, I have been in IT for 22 yrs now. and I have had enough, it doesn’t satisfy me, so Like you I am going to go into business Making high end furniture, In about 5 yrs I plan to open up my own shop, Good luck to you and I hope you are so successful you won’t need that second job soon enough. :)

-- Steve - Wasilla, Alaska

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