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Forum topic by RussellAP posted 05-15-2012 02:13 PM 1299 views 0 times favorited 19 replies Add to Favorites Watch
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3104 posts in 2315 days

05-15-2012 02:13 PM

As I said in a post yesterday, I am advertising my business building Adirondack chairs with a local newspaper.
They are doing a feature called Summer Fun next week and they offered to do a write up about my business.
Here is the article.

Skilled wood-worker turns passion into business
By, Amy Buster

They say if you love what you do, you’ll never work a day in your life. Area wood-work craftsman Russell Pisciotta is living proof. Having worked in the Info Technology field for years, although it was challenging and in-demand, it didn’t satisfy him at the end of the day.
“I wanted to be working more with my hands,” said Pisciotta. Then he discovered the web-site, lumberjocks, and things started to fall into place. It is his resource for any design or wood-working related questions or quandaries.
“I’d done wood-working on the side for projects and remodeling around the house for years. I had the tools, and the sources for wood, so I thought why not start making things for sale.”
He started his own business, “Outdoor Furniture Design”. His product of choice, Adirondack chairs, Deck Tables and Benches, and Deck Building and Repair.
“All of my chairs are contoured in the seat and back for maximum comfort. You simply won’t want to get up when you sit in one of these hand crafted chairs,” according to Pisciotta.
Adirondack chairs and tables can be made from a variety of woods, Pisciotta recommends pine or cedar (non-aromatic).
“All furniture can be painted or stained, and all of my chairs are sealed with Spar Varnish, which will insure many, many years of use,” explained Pisciotta.
His technique involves sanding down with three different grits of sandpaper in order to get the smoothest finish. If a chair is made of pine, the next step of the process would be to use Charles Neil pre-color conditioner in order to even out the winter and summer circles.
“It’s sort of a milky glue-like substance, it gives the wood a uniform surface, and doesn’t take on a blotchy (smeared) type appearance,” said Pisciotta.
The last step in the process is the staining, which he normally recommends either be Red Wood or Natural, and then two to three coats of varnish.
“You can’t put a time-line on quality. I’m a staunch believer in if you are going to do something, than do it right. I’ve done a lot of remodeling and building over the years, and this type of work just never gets old to me. Nothing is as satisfying to me in my work as to see the finished product after all of your efforts and to be completely gratified with the finished product” said Pisciotta.
All of the furniture is custom-made to order, he carries no inventory. Photos of his work are available upon request at The complete process of producing one chair takes on average four days, and most orders, depending on their size, can be completed within a week.

-- A positive attitude will take you much further than positive thinking ever will.

19 replies so far

View Bill White's profile

Bill White

4950 posts in 3989 days

#1 posted 05-15-2012 02:19 PM

Way to go Russell.


View CharlieM1958's profile


16275 posts in 4247 days

#2 posted 05-15-2012 02:40 PM

That ought to help with sales!

-- Charlie M. "Woodworking - patience = firewood"

View jacob34's profile


465 posts in 2293 days

#3 posted 05-15-2012 02:40 PM

nice Russell your doing the right way that is for sure.

-- so a bear and a rabbit are sitting on a log

View ShaneA's profile


6956 posts in 2627 days

#4 posted 05-15-2012 02:49 PM

Yeah Russ! Should be helpful.

View Tennessee's profile


2873 posts in 2543 days

#5 posted 05-15-2012 07:03 PM

When I was in my local paper I got a couple sales out of it. No harm, but people do throw away the daily paper daily.
If you can somehow transport that article to a long-term medium online, you’ll really have something! Maybe start a Pinterest page and put a truncated edition of the article in there.

-- Tsunami Guitars and Custom Woodworking, Cleveland, TN

View Martyroc's profile


2712 posts in 2334 days

#6 posted 05-15-2012 07:17 PM

Excellent Russ, this should help out, be careful you dont get overloaded and have to start hiring employees, not a bad problem to have.

-- Martin ....always count the number of fingers you have before, and after using the saw.

View CharlesNeil's profile


2411 posts in 3899 days

#7 posted 05-15-2012 08:33 PM

NICE ,, Love to see woodworkers succeed ,

View chrisstef's profile


17429 posts in 3035 days

#8 posted 05-15-2012 08:37 PM

i was expecting the police blotter … at least thats how i always ended up in the paper ;)

Hope sales pick up for ya with the exposure Russ.

-- Its not a crack, its a casting imperfection.

View waho6o9's profile


8209 posts in 2605 days

#9 posted 05-15-2012 08:41 PM

May you have continued success Russell, congratulations.

View RussellAP's profile


3104 posts in 2315 days

#10 posted 05-15-2012 09:06 PM

Thanks LJ’s, but this will still be a part time venture. My wife want’s me to ‘get a job’ and doesn’t seem the least bit concerned about my happiness in this matter. I plan to continue and still look for work in other area’s but I know I don’t want to go back to IT. If I can make some money with this, I can get a lesser job to supplement our income. The last thing I want to do at this stage of life is have another boss and a job that’s more about rules than work.

-- A positive attitude will take you much further than positive thinking ever will.

View DrDirt's profile


4424 posts in 3771 days

#11 posted 05-15-2012 09:20 PM

Great job – - when I was in the paper it was for having sparklers on the 4th of July inside city limits….140 dollar fine.
Hopefully the publicity will net a comfortable stream of business with return customers, not just a momentary shot in the arm.

It would be awesome if you got some publicity down towards Branson… your chairs + cabin at the lake go together like peas and carrots.

-- “The two most important days in your life are the day you are born and the day you find out why.” Mark Twain

View ShipWreck's profile


557 posts in 3781 days

#12 posted 05-15-2012 09:20 PM

Good luck Russ.

View Moron's profile


5032 posts in 3922 days

#13 posted 05-15-2012 09:25 PM


best of luck

-- "Good artists borrow, great artists steal”…..Picasso

View eddie's profile


8565 posts in 2642 days

#14 posted 05-15-2012 09:41 PM

good luck Russell

-- Jesus Is Alright with me

View AKSteve's profile


475 posts in 2332 days

#15 posted 05-15-2012 09:52 PM

I hear you, I have been in IT for 22 yrs now. and I have had enough, it doesn’t satisfy me, so Like you I am going to go into business Making high end furniture, In about 5 yrs I plan to open up my own shop, Good luck to you and I hope you are so successful you won’t need that second job soon enough. :)

-- Steve - Wasilla, Alaska

showing 1 through 15 of 19 replies

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