If you have not bothered reading the ENTIRE following article about the Far Right Political Tactics used by the Republicans during the Presidential ELECTION Cycle, YOU SHOULD. Many fellow LJs appear to be using just such tactics leading up to the American Presidential Election for 2012. Voter beware:
DECIPHERING KARL ROVE'S PLAYBOOK:
CAMPAIGN TACTICS AND RESPONSE STRATEGIES
Art Silverblatt
Jane Squier Bruns
Gina Jensen
Art Silverblatt, Ph.D
Department of Communications and Journalism
Webster University
470 E. Lockwood
St. Louis, Mo. 63119
3140968-6925
silveram@webster.edu
Art Silverblatt, Ph.D is Professor of Communications and Journalism at Webster
University, St. Louis, Missouri.
Jane Squier Bruns was co-founder and Vice President of the Communications Company,
one of the leading political media-consulting firms in Washington, DC. Her first
campaign was the Hubert Humphrey presidential election in 1968.
Gina Jensen is Instructor of Oral Communications at Webster University, St. Louis,
Missouri.
Tactic #1: Take the Offensive
Tactic #2: Attack Your Opponent's Strengths
Tactic #3: Accuse Your Opponent of What He/She is Going to Accuse You Of
Tactic #4: Go Negative, Then Cry Foul
Tactic #5: The "Big Lie"
Tactic #6: Appeal to Moral Values
Tactic #7 Sell the Bush(or current Candidate's) Persona
Tactic #9: Exploit the Media
Tactic #10: Create Straw Issues
Tactic #11: Employ Surrogates
Tactic #12: Use Emotional Appeals
Tactic #13: Rely on Expert Testimonials
Tactic #14: Rhetorical Devices
Tactic 15: Use of Language
DECIPHERING KARL ROVE'S PLAYBOOK:
CAMPAIGN TACTICS AND RESPONSE STRATEGIES
Art Silverblatt
Jane Squier Bruns
Gina Jensen
Art Silverblatt, Ph.D
Department of Communications and Journalism
Webster University
470 E. Lockwood
St. Louis, Mo. 63119
3140968-6925
silveram@webster.edu
Art Silverblatt, Ph.D is Professor of Communications and Journalism at Webster
University, St. Louis, Missouri.
Jane Squier Bruns was co-founder and Vice President of the Communications Company,
one of the leading political media-consulting firms in Washington, DC. Her first
campaign was the Hubert Humphrey presidential election in 1968.
Gina Jensen is Instructor of Oral Communications at Webster University, St. Louis,
Missouri.
Tactic #1: Take the Offensive
Tactic #2: Attack Your Opponent's Strengths
Tactic #3: Accuse Your Opponent of What He/She is Going to Accuse You Of
Tactic #4: Go Negative, Then Cry Foul
Tactic #5: The "Big Lie"
Tactic #6: Appeal to Moral Values
Tactic #7 Sell the Bush(or current Candidate's) Persona
Tactic #9: Exploit the Media
Tactic #10: Create Straw Issues
Tactic #11: Employ Surrogates
Tactic #12: Use Emotional Appeals
Tactic #13: Rely on Expert Testimonials
Tactic #14: Rhetorical Devices
Tactic 15: Use of Language