|Forum topic by Lee Barker||posted 09-22-2011 05:07 PM||1607 views||0 times favorited||8 replies|
09-22-2011 05:07 PM
Years ago I did a time study of my business, keeping a log of every quarter hour and how it was spent. I discovered two important things: First, I was getting 6 or less hours a day hands-on. Good to know. Second, people were coming into the shop and parking themselves on a work table as if it were grandpa’s workshop, and sucking minutes from my productivity.
My solution was to build a front counter and a gate, which actually rolled on barn door track. It kept people out.
What this led to—and here’s the promotion idea—was taking my pile of photos of my work out of the drawer and putting them in an album. I built a nice little three-piece book stand and left the photo book, open, there on the counter. When someone came in, it was easy to say, “I’ll be right with you” and inevitably they would start leafing through the book. As I approached them, often their first words would be a comment on one of the pictures.
Bingo. We’re engaged in talking about my work, and I didn’t start the conversation.
I’d like to hear your add-on ideas to this vignette.
-- "...in his brain, which is as dry as the remainder biscuit after a voyage, he hath strange places cramm'd with observation, the which he vents in mangled forms." --Shakespeare, "As You Like It"