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Tips & Tricks: Business Promotions

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Forum topic by MsDebbieP posted 09-02-2011 03:50 PM 1309 views 1 time favorited 21 replies Add to Favorites Watch
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MsDebbieP

18615 posts in 2819 days


09-02-2011 03:50 PM

Topic tags/keywords: gateway promotions business

What are your “tips and tricks” re: Promoting A Business
(What have you found to be the most effective promotion strategies)

 

Gateway to all Tips & Tricks Topics
 

-- ~ Debbie, Canada (https://www.facebook.com/DebbiePribeleENJOConsultant)


21 replies so far

#1 posted 09-02-2011 04:47 PM

Having been born in the era of newspapers as the main source of advertising, one might think I was a little behind the curve.
However, I strongly believe that one MUST have a website if one is to be serious about being in business.

ddwwb

-- Will trade wife's yarn for tools.

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MsDebbieP

18615 posts in 2819 days


#2 posted 09-02-2011 04:55 PM

I agree re: website—that’s my number one source of finding a business I am looking for.
And.. if you aren’t convinced about using it for advertising it is a great resource for clients – you can easily show them projects you have created (etc) past/present so they can see the quality and style of your work.

Some woodworkers use their websites to show clients “stages” photos of their creations, showing them the project in development stages. What a great touch.

-- ~ Debbie, Canada (https://www.facebook.com/DebbiePribeleENJOConsultant)

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Sawkerf

1730 posts in 1727 days


#3 posted 09-02-2011 05:16 PM

I’ve been hearing that web sites are becoming passe’ – in part because of the difficulty of a search ranking a site high enough to be noticed. Facebook seems to be the new medium of choice.

I offer progress pictures to my customers, and some enjoy seeing them. Others aren’t interested.

-- Adversity doesn't build character...................it reveals it.

#4 posted 09-02-2011 07:40 PM

If Facebook is in and websites are passe’, I am indeed behind the curve.

But then, I faced up to that fact when I retired. If I don’t keep current everyday, I drop behind.

ddwwb

-- Will trade wife's yarn for tools.

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Sawkerf

1730 posts in 1727 days


#5 posted 09-02-2011 08:06 PM

Don -
I’m repeating what I’ve been told by the younger generation. I’ve never had a website and don’t do any of the social media.

-- Adversity doesn't build character...................it reveals it.

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Lee A. Jesberger

6648 posts in 2638 days


#6 posted 09-03-2011 12:11 AM

I don’t know about website having become “passe”. I was reading a report just this morning, regarding Search Engine Optimization for websites. It claimes that there are 694,000 searches done per second, on Google alone!

I agree that businesses need to embrace technology as it becomes available, referring to twitter. But there is a time management consideration, and I personally don’t have enough of it to post comments on twitter every time I do something.

Websites however, can be built in a fairly quick time span, and then updated occassionaly. But many business opt for a free web building program, then make themselves a website. According to the television commercials I see, you simply spend 20 minutes putting one of these free sites together, and in another 30 minutes a flood of people will be banging on your door, money in hand. When that doesn’t happen, they decide the internet won’t work for their type of business.

Putting up a free website, or even one of the many professional sites that aren’t optimized, is pretty much as useful as putting an ad in the yellow pages. Not the standard yellow pages though. One that has no catagories, or even has the listings in alphabetical order. Except instead of the normal two or three inches thick, it would be two or three feet thick. (at least).

That type of site amounts to an online business card. You need to give someone the website address or they’ll never find it.

An optimized site will bring lots of traffic. It takes time and/or money to get it done, but from then on it’s working for you 24/7/365. For very little cost.

Lee

-- by Lee A. Jesberger http://www.prowoodworkingtips.com http://www.ezee-feed.com

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Jonathan

2605 posts in 1709 days


#7 posted 09-03-2011 01:03 AM

Great post Lee, with good examples. I agree with what you’ve said.

-- Jonathan, Denver, CO "Constructive criticism is welcome and valued as it gives me new perspectives and helps me to advance as a woodworker."

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CanadianWoodChuck

395 posts in 2572 days


#8 posted 09-03-2011 01:06 AM

I agree with the elctronic advertising, however I still feel word of mouth for quality workmanship brings good clients who are willing to pay the extra for custom pieces. When you deliver a piece to a customer be sure to leave business cards, because you know they are going to show off their new cabinet, table , whatever to their friends. Let them sell you and your product.
Bruce

-- Wood Chuck (Bruce) http://3dwoodworkingplans.com

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Jonathan

2605 posts in 1709 days


#9 posted 09-03-2011 01:18 AM

Bruce, Also a good point. I think this thread is going to show that there are multiple avenues that need to be covered to really market yourself effectively and drive your business to be successful. You can produce the best work that’s ever been done, but if nobody knows it exists, it’s not going to sell.

-- Jonathan, Denver, CO "Constructive criticism is welcome and valued as it gives me new perspectives and helps me to advance as a woodworker."

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mmh

3425 posts in 2381 days


#10 posted 09-03-2011 07:44 AM

A website is a must if you want to show current photos of your work and update information without having to have costly printed material to mail out, but it should not be your only avenue as many don’t have time or interest in surfing the web. I make sure that my logo shows off my work, so a single look will tell you what I do and how I’m different. My business card has a large, clear photo of a favorite cane and I use this same photo for the car magnets for both of our vehicles. I also try to use this same photo for my icon on various forums and networking websites so that I will be recognized.

Don’t waste the public’s time or your money by having bad graphics advertise your wares or service. If they can’t figure out what you’re selling in 30 seconds or less, you’ve lost their interest. If it makes them ask what you sell, then at least you have their attention and they can call, visit your website, or talk to you in person.

I have had some response from a Yellow Pages listing, but this is for local interests and doesn’t get the mass coverage that the website can deliver. Forums such as LJ’s helps a great deal getting attention via search engines when you post your work here.

Since my product covers various interests such as wood working, arts & crafts, health care, geriatric care, pain rehab, etc., I can market in various areas that still pertain to my product. I’ve recently run an ad in a health magazine that is freely distributed to doctors offices, health services, libraries, etc., but have yet to see any results, as the ad ran in July and I suspect not many are visiting these offices, or they’re holding on to the issue for future referrence.

I don’t spend a lot of time and money on advertising but I’m always researching new and effective ways to be seen. My next project is a slide show on U-tube.

-- "They who dream by day are cognizant of many things which escape those who dream only by night." ~ Edgar Allan Poe

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MsDebbieP

18615 posts in 2819 days


#11 posted 09-03-2011 12:43 PM

many LumberJocks have posted that “word of mouth” is their best form of promoting.

Oh.. and of course one’s “LumberJocks’ Profile” can be used as the business website—providing potential clients a place to visit to see samples of work and work ethics.

-- ~ Debbie, Canada (https://www.facebook.com/DebbiePribeleENJOConsultant)

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Lee A. Jesberger

6648 posts in 2638 days


#12 posted 09-03-2011 05:11 PM

Hi Ms. Debbie;

Word of mouth has kept me in business for over thirty years. But, before it can help you have to ensure that you’re presenting the right message to your existing clients, for them to pass your name along. Simple things, ones that would seem like common sense, need to be done right, every time. Not just when you feel like it.

Things like showing up for appointments on time. Keeping the jobsite clean. Returning phone calls. CONSISTANT quality in everything. Meeting deadlines. Keeping your word. It has always amazed me at just how much that impresses clients.

It’s often not what so much what I do, but what my competition doesn’t do. In a nut shell, following the golden rule. Treating clients like I would want to be treated if I were the client.

Lee

-- by Lee A. Jesberger http://www.prowoodworkingtips.com http://www.ezee-feed.com

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JohnGreco

283 posts in 1714 days


#13 posted 09-04-2011 05:18 AM

I have a Facebook fan page, but with so much personal data that FB gathers/stores/sells there is a growing number of people who will never be on FB. Although the fan pages are public-facing, this crowd simply will not go there. And that’s perfectly fine, because a Facebook fan page is just 1 tool you should have in your online arsenal.

Just like in your shop, no 1 tool does it all. I have a Facebook fan page, a Twitter feed (actually 2: one personal, one professional), a LinkedIn profile, a blog, a monthly newsletter, and a website. I’m a professional, an artist and a business rolled into one so the expectations somebody might have of where to look to find me may differ, but I’m there.

My work is small enough to ship through the mail, and branding is extremely important. My logo is everywhere I am digitally as well as in print. Business cards, printed invoices/receipts, even shipping labels for my packages. I want the person in the backroom of the post office to wonder, “Who is this Greco Woodcrafting that keeps sending packages through here?”

But again, these are all tools. There is no single thing that is “The” piece of the puzzle you have been missing. They are all used together to help you succeed. I’m sure other people are doing great without doing any of these things, and that’s terrific. They’ve just found different tools that work for them.

-- John

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MsDebbieP

18615 posts in 2819 days


#14 posted 09-04-2011 12:21 PM

a really good point about the logo everywhere—-consistency of name used, logo, (etc) helps people recognize you and to pass on your name.
Ex. ... if you want to use LumberJocks.com as your website information and you want to be known by your “name” then using a nickname may not be beneficial. There are some woodworkers on here, for example, that I can look at the work and say, “Oh that must be a Todd A. Clippinger… or a Roger Strautman”.

-- ~ Debbie, Canada (https://www.facebook.com/DebbiePribeleENJOConsultant)

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rustfever

625 posts in 1969 days


#15 posted 09-04-2011 01:18 PM

Reputation, Reputation, Reputation.
First, become responsible and professional, then allow your customer to discover it!. Once they have discovered it, your reputation will proceed you.
I built my business that way 35 years ago. It was instantly successful. However it took 30 years of hard work for the reputation to convert to ‘Money-in-the-Bank’.
There is no replacing personal values, skill, and tenacity.
No web site will do it. No social site will do it. You must do it.

-- Rustfever, Central California

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