Rockler Shipping Inserts "Ideas you will like" Yea. Riiiight.

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Forum topic by Pick posted 04-10-2011 04:19 PM 2007 views 0 times favorited 21 replies Add to Favorites Watch
View Pick's profile


30 posts in 2996 days

04-10-2011 04:19 PM

Topic tags/keywords: rockler rockler woodworking

Hey LumberJocks-
I ordered a small amount of hardware from Rockler last week and I received it a few days ago. It was packed nicely, and everything arrived as described, but they also included an envelope that said ”Open this for some ideas we think you will appreciate.”

Included in the envelope was:
1. A subscription card for WOOD magazine. FINE. I totally agree that somebody shopping from Rockler might be interested in a subscription to that magazine. I don’t subscribe to it, but I’ve been known to pick up an issue or two at the grocery store.

2. An ad for a Sleep Number Bed.
3. An ad for tomato plants.
4. An ad for Sunsetter Awnings.
5. An ad for some buffalo Nickel ring.
(I’m forgetting something here, but you get the idea.)

I find this type of rubbish to be completely unprofessional and tacky. A reputable company like Rockler does not need to stoop to this type of behavior. I’m sure they’re making money from these companies to put these ads in the packaging, and it must offset the high costs of their frequent free shipping promotions- but really- What makes them think that I want anything to do with a SLEEP NUMBER BED?
I’ve constantly relied on Rockler for their neat products, (bench cookies, the tablesaw fence clamp [LOVE!], their wide variety of router bits) but I am seriously questioning my commitment to a company that has no idea of tactfulness in packaging.
I am also wondering that if Rockler would stoop so low as to include this flotsam and jetsam in my order, will they begin to sell my personal information? Will I begin to have people sending me flyers about commemorative gold coins? Will I get phone calls about anti-gravity chairs? How far will this behavior go?

21 replies so far

View syenefarmer's profile


486 posts in 3043 days

#1 posted 04-10-2011 04:36 PM


View poopiekat's profile


4349 posts in 3697 days

#2 posted 04-10-2011 04:38 PM

I don’t mind those throwaway ads too much. What I really have an issue with are the people on eBay who send religious literature along with the item you bought from them. Happens quite often!

-- Einstein: "The intuitive mind is a sacred gift, and the rational mind is a faithful servant. We have created a society that honors the servant and has forgotten the gift." I'm Poopiekat!!

View Bertha's profile


13519 posts in 2656 days

#3 posted 04-10-2011 04:38 PM

I’ve noticed this behavior before & barely noticed, to be totally honest with you. I pulled it out, what is this cr$p, into the wastebin. I guess even a company that’s doing well can always want more. I’m sure they figured you wouldn’t mind; and they were wrong! :)

-- My dad and I built a 65 chev pick up.I killed trannys in that thing for some reason-Hog

View Jack_T's profile


623 posts in 2994 days

#4 posted 04-10-2011 04:40 PM

I don’t care about inserts in the shipping. I certainly would rather have them included rather than them raise the price of their shipping charges.

-- Jack T, John 3:16 "For God so loved the world that he gave his only Son, so that everyone who believes in him might not perish but might have eternal life."

View davidroberts's profile


1027 posts in 3449 days

#5 posted 04-10-2011 04:47 PM

“tactfulness in packaging”......really? I would speculate that over the last two years, Rockler sales are down at least 30%, maybe more. If you have never been in sales, that is a hugh number. How many new stores did Rockler open last year? How many closed? It’s not about your sensitivity to floatsam and jetsam stuffed away in a package. It is about survival. At least it wasn’t religious, political or porn.

-- Better woodworking through old hand tools.

View NBeener's profile


4816 posts in 3137 days

#6 posted 04-10-2011 04:57 PM

I don’t personally like, or want, that stuff, either.

BUT … think about the true average demographics of woodworkers.

I’m guessing that they’re pretty similar to the demographics for the buyers of each of the products you mentioned. Meaning: somebody did their homework, and—insulting or not—it’s not Proactiv Acne Medicine or Justin Bieber CDs.

Yeah. Survival.

The company I used to work for …. probably desperate to enhance revenues … is the target of a class-action lawsuit—one that—in my opinion—may have merit, and which …. caught my wife, off guard, in its rather disgusting and expensive web.

So … while I don’t personally care for advertising materials, generally, and tend to agree with you ….

a) The targeting WAS pretty good, if you think about it, and
b) At least it didn’t directly cost you anything, and … to David Roberts point … COULD actually have saved you a couple of pennies.

It’s been a very rough few years, as—I’m sure—we all know. It will be very interesting to see what separates the survivors from the additions to the scrapyard of failed businesses, if/when we get past this one.

It might just BE “revenue enhancers” like this…..

-- -- Neil

View Bill White's profile

Bill White

4901 posts in 3923 days

#7 posted 04-10-2011 05:06 PM

Now just wait a minute….
What about those anti-gravity chairs? I didn’t get that flyer.


View Russ's profile


142 posts in 3162 days

#8 posted 04-10-2011 05:09 PM

Free shipping is for the continental US only. For Alaska there is not even a break in shipping, unlike Lee Nielson so I don’t do any business with them. Up here it is the companies that admit shipping usps is not much more, Woodcraft is also good.

-- Happiness is being covered in sawdust

View JJohnston's profile


1622 posts in 3254 days

#9 posted 04-10-2011 05:31 PM

Have you noticed this? Not only do they also send that crap in your electric bill, but lately they’ve started making the crap just slightly bigger than the return envelope so it takes more effort to send it back.

-- "A man may conduct himself well in both adversity and good fortune, but if you want to test his character, give him power." - Abraham Lincoln

View Manitario's profile


2629 posts in 2846 days

#10 posted 04-10-2011 05:36 PM

did you buy the buffalo nickel ring???? Could be a collectors’ item someday…

-- Sometimes the creative process requires foul language. -- Charles Neil

View Loren's profile


10244 posts in 3611 days

#11 posted 04-10-2011 05:43 PM

If I got a special offer for a collectible buffalo nickel ring, I would buy it instantly.

You lucky dog.

View Gene Howe's profile

Gene Howe

10342 posts in 3391 days

#12 posted 04-10-2011 06:47 PM

I never even look in the envelopes. They, along with those magazine inserts, go straight into the round file.
I can’t fault the seller or publisher for doing this. I just don’t choose to participate.
Kinda like pop up ads, no?

-- Gene 'The true soldier fights not because he hates what is in front of him, but because he loves what is behind him.' G. K. Chesterton

View patcollins's profile


1683 posts in 2828 days

#13 posted 04-10-2011 07:29 PM

I get that kinda crap in with my mortgage bill every month. I just stuff it in the payment envelope with my payment. I think if everyone did this they would stop.

View KnickKnack's profile


1088 posts in 3529 days

#14 posted 04-10-2011 07:52 PM

Err, what is a “Sleep Number Bed”?

-- "Do not speak – unless it improves on silence." --- "Following the rules and protecting the regulations is binding oneself without rope."

View NBeener's profile


4816 posts in 3137 days

#15 posted 04-10-2011 07:55 PM

KnickKnack: order something from Rockler, if you really want to know ;-)


-- -- Neil

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