I ordered a small amount of hardware from Rockler last week and I received it a few days ago. It was packed nicely, and everything arrived as described, but they also included an envelope that said ”Open this for some ideas we think you will appreciate.”
Included in the envelope was:
1. A subscription card for WOOD magazine. FINE. I totally agree that somebody shopping from Rockler might be interested in a subscription to that magazine. I don’t subscribe to it, but I’ve been known to pick up an issue or two at the grocery store.
2. An ad for a Sleep Number Bed.
3. An ad for tomato plants.
4. An ad for Sunsetter Awnings.
5. An ad for some buffalo Nickel ring.
(I’m forgetting something here, but you get the idea.)
I find this type of rubbish to be completely unprofessional and tacky. A reputable company like Rockler does not need to stoop to this type of behavior. I’m sure they’re making money from these companies to put these ads in the packaging, and it must offset the high costs of their frequent free shipping promotions- but really- What makes them think that I want anything to do with a SLEEP NUMBER BED?
I’ve constantly relied on Rockler for their neat products, (bench cookies, the tablesaw fence clamp [LOVE!], their wide variety of router bits) but I am seriously questioning my commitment to a company that has no idea of tactfulness in packaging.
I am also wondering that if Rockler would stoop so low as to include this flotsam and jetsam in my order, will they begin to sell my personal information? Will I begin to have people sending me flyers about commemorative gold coins? Will I get phone calls about anti-gravity chairs? How far will this behavior go?