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Forum topic by worthdoingwellca posted 10-04-2010 09:35 PM 1110 views 0 times favorited 5 replies Add to Favorites Watch
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worthdoingwellca

5 posts in 2275 days


10-04-2010 09:35 PM

Search Engine Optimization…

I’d like to take a quick survey. I have already asked this question to my Facebook contacts and I am interested in seeing if the answers are the same or not. Here goes…

If you were to do a google search for a custom woodworker to build a special project for you what would you search for?

-- Brad - http://www.worthdoingwell.ca - Custom Furniture Woodworking Calgary


5 replies so far

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swirt

2118 posts in 2437 days


#1 posted 10-04-2010 10:07 PM

I’d do an image search as what I would be looking for is better described with photos than with words. So from an SEO point of view, use good words in the alt attributes and file names of your photos…. and make them accessible. Too many professional woodworker sites I see have their images all wrapped up in Flash slideshows and other stuff that can’t get grabbed by search engines.

Example: Walnut Coffee Table (regular search)

Walnut Coffee Table (image search)

Notice that in the non-image search, most of the listings are not for custom woodworkers at all (overstock, target, amazon….)

-- Galootish log blog, http://www.timberframe-tools.com

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_bp

18 posts in 2732 days


#2 posted 10-04-2010 10:29 PM

Try one of these and take the guess work out.

One tip though, don’t automatically gravitate towards the most used. They also tend to be the most competitive, which will make it harder to get on the first couple pages of search results.

http://www.google.com/insights/search

or

https://adwords.google.com/select/KeywordToolExternal

View Viktor's profile

Viktor

456 posts in 2884 days


#3 posted 10-04-2010 10:39 PM

I often search custom furniture makers. However, no to order something but to look for design ideas. Key words that best work for me are: woodwork(er/ing), maker, custom, commission, furniture, studio, portfolio, solid wood. Note “portfolio” – it seems that small studios/shops always have a section on their websites called “portfolio”. In my experience this keyword helps to separate these artsy design-conscious makers from larger manufacturers. Then, after the search I usually click on www addresses that contain first/last names (reason same as above).

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worthdoingwellca

5 posts in 2275 days


#4 posted 10-04-2010 10:52 PM

Great insight so far from the perspective of you and I being woodworkers and gaining inspiration from others. Also from the perspective of using tools that google has out there at our disposal in order to track search trends over time.

I saw an article the other day that stated that the thirst for custom made things was on the up and up but if you look at the trends for searches on custom woodworking and furniture it was actually searched for more back in 2004 surprisingly enough. Could be the economy but it looked like a steady decline.

-- Brad - http://www.worthdoingwell.ca - Custom Furniture Woodworking Calgary

View David Kirtley's profile

David Kirtley

1286 posts in 2463 days


#5 posted 10-04-2010 10:57 PM

It really is not the best place to focus on a search engine for that type of work unless you happen to already have a national (or international) standing for customers. Shipping costs are just too high and it is too hard to contact and deal with remotely. Your best bet is to make it a gallery experience for people viewing your site. Show why your work is worth the premium price. Focus on construction details, finish, materials. All that stuff that makes your work special.

Do keep up the good things you are doing on your website. Stay away from flash (web crawlers can’t index it properly). Nice clear photography. Make sure people can see your name and where you can be found.

You are much better off dealing with something like Facebook where you can focus on your network in the local area. Then the extended network that that develops can bring in people beyond the local area.

-- Woodworking shouldn't cost a fortune: http://lowbudgetwoodworker.blogspot.com/

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