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Business branding and naming question

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Forum topic by Jermey posted 03-02-2017 05:58 AM 464 views 0 times favorited 13 replies Add to Favorites Watch
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Jermey

8 posts in 327 days


03-02-2017 05:58 AM

Topic tags/keywords: question humor business brand advice

Hi all,

I have been doing woodworking as a hobby for a few years now. I just recently started selling my projects. I created a piece for a coworker who told me he had hoped to see a brand on it indicating that I had done it as he was proud of the craftsmanship. For this reason, I began thinking of how to go about marking my pieces in a professional looking way. Recently I looked into a company that makes steel stamps for wood pieces. However, upon attempting to get a quote on the stamp, I realized I don’t even have a business name. So there lies the problem; I don’t have a business name. I am aware that this is a public forum and very subjective and I don’t expect anyone to create a brand for me or name my business. I was more curious about a specific name I have in mind and how it comes off in the woodworking community.

The same friend I work with who I sold a piece to made a play on my last name (Parden – pronounced like pardon). He suggested I call my business: “Parden My Wood.” While I tend to be of the sarcastic variety and totally fine making jokes, I don’t want my business to be a joke or for the name to throw off potential buyers. I would like more opinions on the matter. Is this name too childish or would it be catchy enough to elicit a laugh or two potentially leading to more buyers? Any and all advice would be greatly appreciated and in all reality will make or break my use of it.


13 replies so far

View Rich's profile

Rich

1977 posts in 424 days


#1 posted 03-02-2017 06:24 AM

Parden My Wood sounds like something you might say after bumping into someone at the local mall.

-- No matter how much you push the envelope, it'll still be stationery.

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Jermey

8 posts in 327 days


#2 posted 03-02-2017 06:26 AM



Parden My Wood sounds like something you might say after bumping into someone at the local mall.

- RichTaylor


Haha. What do you usually do at your mall? Thank you for the input!

View JCamp's profile

JCamp

473 posts in 386 days


#3 posted 03-02-2017 11:23 AM

J.P. woods, J.P. Creations, J.P. Custom Creations, Jermey Woods, Creations by Jermey…. All those are kind of obvious but would still work well.

-- Whatsoever thy hand findeth to do, do it with all thy might

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JCamp

473 posts in 386 days


#4 posted 03-02-2017 11:24 AM

You could always do “Jermey’s Wood” too but that’ll put you in the same boat as before LOL

-- Whatsoever thy hand findeth to do, do it with all thy might

View corelz125's profile

corelz125

314 posts in 811 days


#5 posted 03-02-2017 11:53 AM

Get a letter punch set stamp it like that . Down the line you can always change your brand

View JayT's profile

JayT

5453 posts in 2046 days


#6 posted 03-02-2017 03:24 PM

What are you making and what would be your eventual goals for selling? Answer that question before deciding on a name.

If you are making games and novelties to be sold at craft fairs and similar, then a playful name could work and be memorable for customers. Heck, you’d probably get some sales just because of the name. If, on the other hand, you want to make and sell fine furniture, then you’ll want a name that evokes quality, not a tongue in cheek brand.

-- In matters of style, swim with the current; in matters of principle, stand like a rock. Thomas Jefferson

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llewel

14 posts in 287 days


#7 posted 03-02-2017 03:34 PM

If you are going to do a playful name, Parden My Sawdust seems better than Parden My Woods, in my opinion. I don’t think you want to infer that your “woods” or projects/products require a pardon from anyone (unless they are really bad) :>}.

-- Llewel, Texas

View a1Jim's profile

a1Jim

116565 posts in 3412 days


#8 posted 03-02-2017 03:39 PM

I know a couple high-end furniture makers that just sign and date their furniture with a felt pen in a hidden area .
I agree that your company name should be something like Jcamp suggested.

-- http://artisticwoodstudio.com Custom furniture

View MrUnix's profile (online now)

MrUnix

5988 posts in 2034 days


#9 posted 03-02-2017 03:51 PM

Can’t help with a company name… but a really easy way to put down a fairly professional looking brand is to use a laser printer and do a heat transfer. It’s also extremely flexible, as you can make them any size or shape you want depending on the project, can have multiple designs, include text/dates, etc… Oh, and it’s free :)

Cheers,
Brad

-- Brad in FL - In Dog I trust... everything else is questionable

View Steve Peterson's profile

Steve Peterson

359 posts in 2917 days


#10 posted 03-02-2017 04:28 PM

I see nothing wrong with just signing your name and date with a Sharpie. You could use a metallic Sharpie if you need something that will stand out on a darker piece of wood.

Another option is a soldering iron brand. You can have a custom brand made at Rockler Woodworking for a bit over $100.

-- Steve

View Jermey's profile

Jermey

8 posts in 327 days


#11 posted 03-03-2017 05:47 AM

Thank you, everyone for the suggestions. I will definitely be visiting Rockler and maybe get some more ideas from that. I appreciate everyone’s input.

View Rick_M's profile

Rick_M

10612 posts in 2215 days


#12 posted 03-03-2017 09:50 PM

My suggestion for what’s it’s worth, use your own name and append a descriptor like crafts, creations, woodworks, etc. When it comes to hand crafts, most people are buying you.

-- http://thewoodknack.blogspot.com/

View shipwright's profile

shipwright

7779 posts in 2633 days


#13 posted 03-04-2017 12:49 AM

I used to have a branding iron. Now I use a “cypher” made of my combined initials PRM. I make mine in marquetry because that’s my thing but a cypher is a good signature whether it be felt pen, brand,or other..

-- Paul M ..............If God wanted us to have fiberglass boats he would have given us fibreglass trees. http://thecanadianschooloffrenchmarquetry.com/

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