Business branding and naming question

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Forum topic by Jermey posted 03-02-2017 05:58 AM 635 views 0 times favorited 13 replies Add to Favorites Watch
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8 posts in 666 days

03-02-2017 05:58 AM

Topic tags/keywords: question humor business brand advice

Hi all,

I have been doing woodworking as a hobby for a few years now. I just recently started selling my projects. I created a piece for a coworker who told me he had hoped to see a brand on it indicating that I had done it as he was proud of the craftsmanship. For this reason, I began thinking of how to go about marking my pieces in a professional looking way. Recently I looked into a company that makes steel stamps for wood pieces. However, upon attempting to get a quote on the stamp, I realized I don’t even have a business name. So there lies the problem; I don’t have a business name. I am aware that this is a public forum and very subjective and I don’t expect anyone to create a brand for me or name my business. I was more curious about a specific name I have in mind and how it comes off in the woodworking community.

The same friend I work with who I sold a piece to made a play on my last name (Parden – pronounced like pardon). He suggested I call my business: “Parden My Wood.” While I tend to be of the sarcastic variety and totally fine making jokes, I don’t want my business to be a joke or for the name to throw off potential buyers. I would like more opinions on the matter. Is this name too childish or would it be catchy enough to elicit a laugh or two potentially leading to more buyers? Any and all advice would be greatly appreciated and in all reality will make or break my use of it.

13 replies so far

View Rich's profile (online now)


3758 posts in 764 days

#1 posted 03-02-2017 06:24 AM

Parden My Wood sounds like something you might say after bumping into someone at the local mall.

-- Half of what we read or hear about finishing is right. We just don’t know which half! — Bob Flexner

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8 posts in 666 days

#2 posted 03-02-2017 06:26 AM

Parden My Wood sounds like something you might say after bumping into someone at the local mall.

- RichTaylor

Haha. What do you usually do at your mall? Thank you for the input!

View JCamp's profile


844 posts in 725 days

#3 posted 03-02-2017 11:23 AM

J.P. woods, J.P. Creations, J.P. Custom Creations, Jermey Woods, Creations by Jermey…. All those are kind of obvious but would still work well.

-- Whatsoever thy hand findeth to do, do it with all thy might

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844 posts in 725 days

#4 posted 03-02-2017 11:24 AM

You could always do “Jermey’s Wood” too but that’ll put you in the same boat as before LOL

-- Whatsoever thy hand findeth to do, do it with all thy might

View corelz125's profile


553 posts in 1151 days

#5 posted 03-02-2017 11:53 AM

Get a letter punch set stamp it like that . Down the line you can always change your brand

View JayT's profile


5926 posts in 2386 days

#6 posted 03-02-2017 03:24 PM

What are you making and what would be your eventual goals for selling? Answer that question before deciding on a name.

If you are making games and novelties to be sold at craft fairs and similar, then a playful name could work and be memorable for customers. Heck, you’d probably get some sales just because of the name. If, on the other hand, you want to make and sell fine furniture, then you’ll want a name that evokes quality, not a tongue in cheek brand.

-- In matters of style, swim with the current; in matters of principle, stand like a rock. Thomas Jefferson

View llewel's profile


14 posts in 627 days

#7 posted 03-02-2017 03:34 PM

If you are going to do a playful name, Parden My Sawdust seems better than Parden My Woods, in my opinion. I don’t think you want to infer that your “woods” or projects/products require a pardon from anyone (unless they are really bad) :>}.

-- Llewel, Texas

View a1Jim's profile


117276 posts in 3752 days

#8 posted 03-02-2017 03:39 PM

I know a couple high-end furniture makers that just sign and date their furniture with a felt pen in a hidden area .
I agree that your company name should be something like Jcamp suggested.

-- wood crafting & woodworking classes

View MrUnix's profile


7005 posts in 2374 days

#9 posted 03-02-2017 03:51 PM

Can’t help with a company name… but a really easy way to put down a fairly professional looking brand is to use a laser printer and do a heat transfer. It’s also extremely flexible, as you can make them any size or shape you want depending on the project, can have multiple designs, include text/dates, etc… Oh, and it’s free :)


-- Brad in FL - In Dog I trust... everything else is questionable

View Steve Peterson's profile

Steve Peterson

392 posts in 3257 days

#10 posted 03-02-2017 04:28 PM

I see nothing wrong with just signing your name and date with a Sharpie. You could use a metallic Sharpie if you need something that will stand out on a darker piece of wood.

Another option is a soldering iron brand. You can have a custom brand made at Rockler Woodworking for a bit over $100.

-- Steve

View Jermey's profile


8 posts in 666 days

#11 posted 03-03-2017 05:47 AM

Thank you, everyone for the suggestions. I will definitely be visiting Rockler and maybe get some more ideas from that. I appreciate everyone’s input.

View Woodknack's profile


12399 posts in 2555 days

#12 posted 03-03-2017 09:50 PM

My suggestion for what’s it’s worth, use your own name and append a descriptor like crafts, creations, woodworks, etc. When it comes to hand crafts, most people are buying you.

-- Rick M,

View shipwright's profile


8132 posts in 2972 days

#13 posted 03-04-2017 12:49 AM

I used to have a branding iron. Now I use a “cypher” made of my combined initials PRM. I make mine in marquetry because that’s my thing but a cypher is a good signature whether it be felt pen, brand,or other..

-- Paul M ..............the early bird may get the worm but it’s the second mouse that gets the cheese!

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