Brand Loyalty

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Forum topic by DirtyMike posted 09-20-2016 08:19 PM 1426 views 0 times favorited 34 replies Add to Favorites Watch
View DirtyMike's profile


637 posts in 1102 days

09-20-2016 08:19 PM

Hello all, Yesterday my buddy stopped by on his way back to work. He was asking my opinion about replacing his 20v dewalt 1/4’’ inch impact. He is a lineman and for some reason they all use 1/4’’ impacts with 1/2’’ socket adapters. I told him that home depot had 18 volt makitas for 99 bucks, He asked if makita was any good. To him and many other trademan it is dewalt or nothing. Why? I have bought and used dewalt and milwaukee for years and in my opinion there are better tools for less money. This is not a dewalt bashing thread, Just an observation.

Is the marketing of these giant companies just that good or do folks get too loyal to a brand?

34 replies so far

View Richard's profile


1922 posts in 2890 days

#1 posted 09-20-2016 08:45 PM

Maybe it was just my Bad Luck but I , Burned Out / Broke or otherwise destroyed 2 Makita’s , 1 Craftsman and 2 Rigid’s in the past 15 or 20 years but my Dewalt is still working so I stick with them. I have had Dewalt’s from the 12V days to my current 20V ones and the only real reason to replace any of them was when the batteries died or I just wanted more power or maybe just a New Tool. :)
Our Maint. Guys at work all get provided the new Makita tools but most of them have Dewalt or Milwaukee at home. To each their own.

View BigYin's profile


421 posts in 2616 days

#2 posted 09-20-2016 08:48 PM

in the UK Makita has 12 month guarentee but if you register on line its three year guarentee
dunno if the same applies to anywhere else
All mine was bought on ebay or amazon way below list price

-- ... Never Apologise For Being Right ...

View teejk02's profile


486 posts in 1325 days

#3 posted 09-20-2016 09:42 PM

A good friend is a former lineman (still working but no longer climbing poles). His utility and Dewalt struck a deal years ago to supply tools and guessing that if his did, a lot of others did also so that might explain the preference for “yellow”. His employer provides the tools needed on the job but he also gets a VERY nice employee discount on anything he buys for personal use. I have a few Dewalt tools and can say that I have had ZERO complaints with their stuff.

View mike02130's profile


170 posts in 872 days

#4 posted 09-20-2016 11:20 PM

I know a union honcho here in Boston. The guy went to the tool store to buy a bunch of drills. He wanted Milwaukee because he thought they were still an American company. He ended up with DeWalt made in Mexico. At least they’re American.

BTW, I have an 18 volt Makita that I’ve used almost daily for ten years and it’s still going strong.

I no longer have any loyalty to any new tools. They’re junk. Better to find good used tools that were made here. There are some exceptions. Jobsite table saws and chop saws.

-- Google first, search forums second, ask questions later.

View Redoak49's profile


3663 posts in 2188 days

#5 posted 09-21-2016 12:32 AM

I really have liked my 18v Makita and have worked very well for 5 years.

However, I got a Milwaukee M12 drill and hackzall and are my new favorite brand.

View DirtyMike's profile


637 posts in 1102 days

#6 posted 09-21-2016 01:05 AM

I really have liked my 18v Makita and have worked very well for 5 years.

However, I got a Milwaukee M12 drill and hackzall and are my new favorite brand.

- Redoak49

got the black friday special huh?

View JAAune's profile


1853 posts in 2517 days

#7 posted 09-21-2016 03:47 AM

At one time DeWalt used to have a reputation for making durable tools suitable for contractor use. This was in an era when the other tool companies started targeting homeowners with junk offerings. Not sure if they’re still consistent with quality these days as I haven’t bought any for a long while.

-- See my work at and

View Dustin's profile


596 posts in 940 days

#8 posted 09-21-2016 02:26 PM

It could also be a simple case of familiarity.

If I know I’m going to be really dependent on a tool on a regular basis, I’m more likely to stick with a brand/model that’s proven reliable in the past. Could be less about loyalty, and more about risk aversion.

-- "Ladies, if your husband says he'll get to it, he'll get to it. No need to remind him about it every 6 months."

View DirtyMike's profile


637 posts in 1102 days

#9 posted 09-21-2016 03:17 PM

Thank you all for your replies, I have been researching tools and their manufacturers until my eyes are slanted. I completely agree with buying familiar brands, millions do it every day with out notice. Also, pros regarding dewalt as the best may be a southern thing. Is it safe to say that Dewalt users drive a chevy and makita owners Buy toyota?

View BigYin's profile


421 posts in 2616 days

#10 posted 09-21-2016 04:20 PM

Makita – Volkswagen

-- ... Never Apologise For Being Right ...

View MrFid's profile


886 posts in 2104 days

#11 posted 09-21-2016 04:55 PM

Is it safe to say that Dewalt users drive a chevy and makita owners Buy toyota?

- DirtyMike

HAHA! I’m all over the map tool wise, but I do have a lot of DeWalt, and I drive a Ford.

-- Bailey F - Eastern Mass.

View Aj2's profile


1873 posts in 1998 days

#12 posted 09-21-2016 05:04 PM

I use a Panasonic cordless drill.
I don’t like yellow tools even if they are free.
Isn’t yellow the universal color of fear.


-- Aj

View bonesbr549's profile


1576 posts in 3267 days

#13 posted 09-21-2016 05:37 PM

Depends on the industry a lot of times and as in a business who’s got the best support. Back in the day when I was in college and doing construction, Milwakee was king. Makita too (blue line not white). I was working for a telephone company and dewalt was king for cost and there was a local distributor/repair location.

My dad was a carpenter and believe it or not SKIL was the gold standard back then. I’ve still got a worm drive saw he used in the 50’s

My only caveat, don’t get the white line makita’s

Today I swear by festool but they ain’t cheep.

-- Sooner or later Liberals run out of other people's money.

View HickWillis's profile


114 posts in 859 days

#14 posted 09-21-2016 06:28 PM

I wouldn’t say that I am loyal to only DeWalt but I do have a preference for their tools. I own a driver and an impact drill and love both of them. They never let me down and have taken a beating and continue to work. Same goes for my 12” Dewalt Slider, great saw. I try to find the “best” version of said product. For example, I bought a Bosch jigsaw because everything I was lead to believe was that Bosch made the best jigsaw in that price point.

-- -Will

View muleskinner's profile


916 posts in 2636 days

#15 posted 09-21-2016 06:46 PM

It’s been about 6 yrs since I’ve been on a commercial job site. But at that time Dewalt was still the preferred brand for battery tools although some Japanese brands (Makita, Ryobi, Hitachi) were showing up with some guys that liked their compactness.

Just as an aside, for corded tools, Milwaukee and Ridgid ruled the day.

-- Visualize whirled peas

showing 1 through 15 of 34 replies

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