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Forum topic by RouterTemplateDotNet posted 04-22-2010 08:13 PM 1756 views 0 times favorited 9 replies Add to Favorites Watch
View RouterTemplateDotNet's profile


3 posts in 2983 days

04-22-2010 08:13 PM

Topic tags/keywords: router template review help

My name is John Martin and I could really use some help with my new woodworking business.

Although I am getting good traffic flow on my website, , I am not selling much. I was hoping some of you could take the time to visit the site and give an honest & blunt critique of it – the templates available, the Custom Template section, the costs, etc. I would really appreciate it.

I am not looking to solicit my site to you, but could really use your help. Thanks,


9 replies so far

View richgreer's profile


4541 posts in 3102 days

#1 posted 04-22-2010 10:41 PM

For what it is worth – - I went to your website and, of course, I wanted to see the templates so I clicked templates. The top item listed is Specialty Templates and the second item is Custom templates.

I suspect that the circle, oval, polygon and miscellaneous plates are your “bread and butter” business. I was much more interested in seeing those. If I go down the list from top to bottom, I could get discouraged and move on before getting to the circle templates. Your specialty plates sort of send a false message about the business you are in. I’d move specialty and custom to the bottom of the list.

Otherwise, I think your products look good, are reasonably priced and are reasonably well presented on your website.

Idea – - I often build church furniture and I would like a good template for crosses (of different sizes). However, unless you know something I don’t, it would have to be 2 separate templates – one for the vertical piece and the other for the horizontal piece. Otherwise, you will get sloppy corners. That is a template I have never seen offered.

How about a single template for crosses with little inserts that allow for a clean horizontal cut and then a clean vertical cut?

-- Rich, Cedar Rapids, IA - I'm a woodworker. I don't create beauty, I reveal it.

View jm82435's profile


1285 posts in 3769 days

#2 posted 04-23-2010 05:14 AM

It looks like you are trying to sell snow to Eskimos. You are trying to sell something that your target audience usually just make for themselves… They aren’t really a complete system either. For instance the trammel or large circle cutting jig needs more parts to make it work (like a way to lock it at a given radius.) or a quick way to line up the circle and oval jigs (centering lines) and a way to clamp them in place. Like a lip on the radius template to line it up on the edges. Try actually using them for a while, I think you could refine and improve the designs. They look like they are made of cardboard or Styrofoam – What are they made of? I would suggest something you can see through, like these:
These guys have a good idea using youtube videos to demonstrate how they work.
I think these are constructive things that could improve your sales. (You did ask…)

-- A thing of beauty is a joy forever...

View ackychris's profile


103 posts in 3040 days

#3 posted 04-23-2010 09:47 AM

It looks good to me. What about templates for guitar pickups? Or just one template with several of the common pickup sizes, i.e. Strat single-coil, Tele neck and bridge single coils, humbucker? The deluxe one could include templates for P90 soapbars, Filtertrons, and lipsticks. And a template for the neck pocket of Strat- and Tele-style bolt on necks? More of a specialty template, but I bought one on ebay (the neck pocket one), so there’s a bit of a market for it—me!

The boo-boo coverage is brilliant. Umm, what else….ah, alignment lines on the templates would help. Just some 90 degree cross hairs out from the cutouts, all the way to the edge of the template, to help center the template on the workpiece. Umm…listing the thickness and material of each template would probably increase your customers’ confidence. I wouldn’t buy a template if I wasn’t 100% sure it was 1/4” or thicker. Preferably thicker. Maybe sell a couple different lengths (and shank diameters and cutter diameters) of top-bearing pattern bits on there too? Eh, that could get out of hand….Anyway, those are just some thoughts. The site itself looks great, though clearer pics would be nice. Good luck, dude! I’ll hit you up next time I need a good template. :)

-- I hate finishing. I never manage to quit while I'm ahead. --Chris

View kosimov's profile


4 posts in 2983 days

#4 posted 04-23-2010 11:19 AM

Your site is not bad, but it gives the appearance of just what you are at this point – the products are probably pretty good, but the presentations lack “polish”, and probably don’t do your templates justice. Unfortunately, the appearance is often given more emphasis in the minds of customers than the substance of the advertising! So, you need to make your site, and your images, more “professional”.

For example, when I look at the images of the templates, they look like they are drawings, not pictures of the actual templates. They should DEFINITELY be photographs, and of the best quality and “lightness” you can muster. If you can’t take the pictures, it would be worthwhile to have a professional do it. Pay special attention to the backgrounds, colors, etc. Often, a lighter color background is preferred, but that depends on how it affects your products.

You should also put lighter colors on the site itself, with a white background. Many times, the browser being used to view the site will be set with custom colors to suit the customer (I often use a black background with white text because my eyes are bad). If your colors are too dark, or too close to the same shades, there can be problems when viewed on a custom setup. However, if you use white, or at least light shades, for the background, it won’t bother most browsers even if they are set for custom colors.

The most important thing you could do right away is to have better quality pictures of the templates. Right now, they look rough around the edges, which is taboo for templates. You want to show that your templates are clean and crisp, I assume, so have photographs which show that, and use high enough resolution for them to appear crisp and sharp at average resolution browsers, even more so if the viewer has a higher resolution browser. Right now, if I were to just happen across your site, I would judge the templates to be rough and of unknown quality, and would probably look elsewhere. You only get a few seconds to make your impression, so put all you can into it!

Sometimes, a critique can create the impression that the object being critiques is terrible. I don’t want to create that image; your web site is a very good first attempt, and is not so bad that it deserves harsh criticism. I’m just pouring out what I see to help you.

I hope this may help in some way.


-- --- Larry Holmes Riverdale UT

View John Steffen's profile

John Steffen

218 posts in 3082 days

#5 posted 04-23-2010 12:57 PM

I agree with kosimov. Better quality pictures would probably make a world of difference.

-- Big John's Woodshed - Farmington, IL

View MrsN's profile


986 posts in 3553 days

#6 posted 04-23-2010 07:07 PM

I agree that you need better photography. I didn’t see a single photo of a template, so it makes my mind wander a bit and that is bad for sales. find a photographer who will do the job, it will be worth the money.

I also don’t know what these things are made of, unless I missed it, but either way the material is important and should be listed.

It might also be helpful to have photos of projects that have used the templates. Give people an idea of what they might use a dancing teddy bear template for.

I like the idea, and the price point. It fits into the price I would pay for something I could make myself if I wanted to take the time. Not too much so that I instantly think “im not paying that much for something I could make”.


View TopamaxSurvivor's profile


18290 posts in 3703 days

#7 posted 04-23-2010 07:43 PM

My first impressionm ws this is the kind of thing woodworker would make themselves. It is hard to sell anything anywhere these days :-( The real unemployment is probalby over 29% when you add in those the gov’t doesn’t count.

-- Bob in WW ~ "some old things are lovely, warm still with life ... of the forgotten men who made them." - D.H. Lawrence

View RouterTemplateDotNet's profile


3 posts in 2983 days

#8 posted 04-28-2010 08:30 PM

Thanks to all of you who took the time to review my site and then write a response – your input is much appreciated. Thanks you :D


View RouterTemplateDotNet's profile


3 posts in 2983 days

#9 posted 04-28-2010 08:34 PM

Rich Greer,

I cannot send you a mail message so hopefully you will see this. Send me an e-mail about the template for the crosses – I love a challenge :)

john Martin:

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