We’re in the starting stages of developing a web company that targets milleniel-age Americans, and allows them to “design” the custom-built, handcrafted, reclaimed wood furniture item they want, the order for which is then shot out to a member of our USA independent reclaimed woodworkers who makes the item and ships it to the customer for delivery within 4 weeks. At this point, we’d love ANY input from independent reclaimed woodworkers! We want to know if this would interest you? What problems do you foresee? What questions or concerns would you have? Here’s a little more detail on the process/thinking:
WHY THIS TARGET MARKET? Milleniel Americans purchase on-average 4 items of furniture a year via an online resource at an average of $500. an item. They are more eco-conscious than older Americans (they love sustainably-sourced goods like reclaimed wood!) and they are more adamant that their furniture purchases reflect their individual personalities (they love to have a hand/say in the design of everything from their pizzas to their cars.) They’re also willing to pay more for furniture that meets their desires.
HOW DO BUYERS “DESIGN” THEIR ITEM? The website would have thousands of pre-set options that are easily organized in a hierarchy of choices, kind of like ordering a Domino’s pizza online! First, they’d choose the item from a range of all furniture items (say, a bench), then they’d choose a style from all of the bench styles (say, a modern bench), then they’d choose a specific design from within the modern bench choices (say, the CLARISSA—a simple seat with hairpin iron legs), then they’d choose the type of reclaimed wood they desire (say, reclaimed walnut), then they’d choose the finish from all the finish choices for the walnut CLARISSA (say, espresso) and lastly, they’d select the size or input exact dimensions. VOILA! They’ve just “designed” the item of their dreams! They’ll even be able to scan and upload an image of the room in which the furniture item will be placed, and “place” their designed item into their room to see what it’ll look like. They’ll be able to share this shot with anyone online to get feedback before they order, if they desire.
HOW DO I GET THE JOB?
Immediately after placement, the order is emailed to our member who has the wood desired in stock, has agreed to make the type of item they desire, and who is nearest to the buyer’s location. The maker then has 4 weeks in which to complete the item. If there’s two or more makers who “tie” for the project, the job goes to the member with the highest past-client reviews.
HOW DOES THE ITEM GET TO THE BUYER?
If you’re within 50 miles of the buyer, our delivery service shows up, packs it up and delivers it for you. If you’re further away, our shipping partner shows up to pack, pickup and deliver your piece. Either way, the buyer pays for the cost of shipping.
HOW DO I GET PAID?
As soon as the item is picked up, the shipper alerts us and we deposit funds into your Paypal or bank account.
HOW DO YOU GET PAID?
We take a commision on each piece, from 20% for smaller orders down to 5% for more expensive orders.
HOW DO I JOIN?
Once you’ve contacted us, you’ll go through a simple online sustainable-sourcing certification process, upload a few images of your work with descriptions for our review, and once-approved, you’ll upload your personal profile onto our site.
CAN I SUBMIT MY OWN DESIGNS?
Yes, and once approved, they’ll be added to our online catalog.
HOW WILL POTENTIAL BUYERS FIND THE WEBSITE?
We’ll support the company with massive 360-degree targeted marketing efforts and promotional partnerships.
WHAT HAPPENS IF THE BUYER WANTS TO RETURN AN ITEM?
Our company will buy back the item and ship it to our warehouse. We’ll catalog it and offer a section on our website for buyers to purchase these “pre-designed” items at a discount.
Yes! A portion of the profits from each item will go towards supporting a national charity, such as Habitat for Humanity, or if we find our makers strongly support another charity, that’s what we’ll go with!
SOOOOOOOOOOO! What do you think? Is this something you’d be interested in? We’re not asking for a commitment, just your thoughts—-ANY thoughts—-you might have on this new company.
THANKS IN ADVANCE for your time!