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Forum topic by Bruce Lemler posted 04-23-2016 12:22 PM 2562 views 0 times favorited 28 replies Add to Favorites Watch
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Bruce Lemler

26 posts in 480 days


04-23-2016 12:22 PM

Topic tags/keywords: job new projects sell items marketing paid work online sales sales sell selling make money money earn income woodworker independent

We’re in the starting stages of developing a web company that targets milleniel-age Americans, and allows them to “design” the custom-built, handcrafted, reclaimed wood furniture item they want, the order for which is then shot out to a member of our USA independent reclaimed woodworkers who makes the item and ships it to the customer for delivery within 4 weeks. At this point, we’d love ANY input from independent reclaimed woodworkers! We want to know if this would interest you? What problems do you foresee? What questions or concerns would you have? Here’s a little more detail on the process/thinking:
WHY THIS TARGET MARKET? Milleniel Americans purchase on-average 4 items of furniture a year via an online resource at an average of $500. an item. They are more eco-conscious than older Americans (they love sustainably-sourced goods like reclaimed wood!) and they are more adamant that their furniture purchases reflect their individual personalities (they love to have a hand/say in the design of everything from their pizzas to their cars.) They’re also willing to pay more for furniture that meets their desires.
HOW DO BUYERS “DESIGN” THEIR ITEM? The website would have thousands of pre-set options that are easily organized in a hierarchy of choices, kind of like ordering a Domino’s pizza online! First, they’d choose the item from a range of all furniture items (say, a bench), then they’d choose a style from all of the bench styles (say, a modern bench), then they’d choose a specific design from within the modern bench choices (say, the CLARISSA—a simple seat with hairpin iron legs), then they’d choose the type of reclaimed wood they desire (say, reclaimed walnut), then they’d choose the finish from all the finish choices for the walnut CLARISSA (say, espresso) and lastly, they’d select the size or input exact dimensions. VOILA! They’ve just “designed” the item of their dreams! They’ll even be able to scan and upload an image of the room in which the furniture item will be placed, and “place” their designed item into their room to see what it’ll look like. They’ll be able to share this shot with anyone online to get feedback before they order, if they desire.
HOW DO I GET THE JOB?
Immediately after placement, the order is emailed to our member who has the wood desired in stock, has agreed to make the type of item they desire, and who is nearest to the buyer’s location. The maker then has 4 weeks in which to complete the item. If there’s two or more makers who “tie” for the project, the job goes to the member with the highest past-client reviews.
HOW DOES THE ITEM GET TO THE BUYER?
If you’re within 50 miles of the buyer, our delivery service shows up, packs it up and delivers it for you. If you’re further away, our shipping partner shows up to pack, pickup and deliver your piece. Either way, the buyer pays for the cost of shipping.
HOW DO I GET PAID?
As soon as the item is picked up, the shipper alerts us and we deposit funds into your Paypal or bank account.
HOW DO YOU GET PAID?
We take a commision on each piece, from 20% for smaller orders down to 5% for more expensive orders.
HOW DO I JOIN?
Once you’ve contacted us, you’ll go through a simple online sustainable-sourcing certification process, upload a few images of your work with descriptions for our review, and once-approved, you’ll upload your personal profile onto our site.
CAN I SUBMIT MY OWN DESIGNS?
Yes, and once approved, they’ll be added to our online catalog.
HOW WILL POTENTIAL BUYERS FIND THE WEBSITE?
We’ll support the company with massive 360-degree targeted marketing efforts and promotional partnerships.
WHAT HAPPENS IF THE BUYER WANTS TO RETURN AN ITEM?
Our company will buy back the item and ship it to our warehouse. We’ll catalog it and offer a section on our website for buyers to purchase these “pre-designed” items at a discount.
ANYTHING ELSE?
Yes! A portion of the profits from each item will go towards supporting a national charity, such as Habitat for Humanity, or if we find our makers strongly support another charity, that’s what we’ll go with!
SOOOOOOOOOOO! What do you think? Is this something you’d be interested in? We’re not asking for a commitment, just your thoughts—-ANY thoughts—-you might have on this new company.
THANKS IN ADVANCE for your time!

-- Packernation2016


28 replies so far

View davezedlee's profile

davezedlee

10 posts in 285 days


#1 posted 04-23-2016 12:46 PM

SPAM or SPAM?

maybe SPAM?

how about some SPAM?

do you do SPAM?

View Bruce Lemler's profile

Bruce Lemler

26 posts in 480 days


#2 posted 04-23-2016 01:16 PM

This isn’t SPAM!!!!!!!!! We are 100% seeking input from independent woodworkers on the business concept! We ARE NOT SELLING ANYTHING! JEESH! We don’t even offer the name of the company! HOW COULD THIS BE SPAM? Did you READ it??????????

-- Packernation2016

View Bruce Lemler's profile

Bruce Lemler

26 posts in 480 days


#3 posted 04-23-2016 01:23 PM

If we receive positive feedback and helpful critiques, we can make this a reality, which would mean thousands of independent woodworkers, LIKE TONS OF PEOPLE HERE, could benefit! ALL we are seeking is input! If it turns out this is NOT something independent woodworkers would be interested in, then we kill the process now, before we put more of our time and money into it.

-- Packernation2016

View ArtistryinWood's profile

ArtistryinWood

106 posts in 3148 days


#4 posted 04-23-2016 01:30 PM

Sounds like a very innovative idea Bruce, and a bit quick to judge Dave, my fellow Canuck.

-- It seem's to me i could live my life, a lot better than i think i am. Andrew, Midland, Ont.

View Texcaster's profile

Texcaster

1138 posts in 1135 days


#5 posted 04-23-2016 02:12 PM

I don’t think many experienced cabinetmakers or furniture makers will start custom work without a deposit or release a job until the final payment is confirmed.

-- Mama calls me Texcaster but my real name is Mr. Earl.

View a1Jim's profile

a1Jim

115202 posts in 3038 days


#6 posted 04-23-2016 02:43 PM

Unique idea good luck.

-- http://artisticwoodstudio.com Custom furniture

View Bruce Lemler's profile

Bruce Lemler

26 posts in 480 days


#7 posted 04-23-2016 02:43 PM

Good point. So, maybe a 50% DEPOsit upon receipt of order, and an email confirmation of payment release when the shipper arrives and confirms the item is ready for shipping?

-- Packernation2016

View Texcaster's profile

Texcaster

1138 posts in 1135 days


#8 posted 04-23-2016 03:43 PM



Good point. So, maybe a 50% DEPOsit upon receipt of order, and an email confirmation of payment release when the shipper arrives and confirms the item is ready for shipping?

- Bruce Lemler

That could work.

-- Mama calls me Texcaster but my real name is Mr. Earl.

View BurlyBob's profile

BurlyBob

3652 posts in 1726 days


#9 posted 04-23-2016 03:48 PM

It is an interesting idea. I wish you the best of luck as this might be just the ticket for some woodworkers.

View Bruce Lemler's profile

Bruce Lemler

26 posts in 480 days


#10 posted 04-23-2016 04:17 PM

THANKS! Truly appreciate your supportive words.

-- Packernation2016

View Scott C.'s profile

Scott C.

149 posts in 1512 days


#11 posted 04-23-2016 04:48 PM

I would be concerned about 3 things:

1) Do your customers realize how much “custom” woodworking should and does cost? Are they expecting mass produced furniture pricing? Is that $500 average sale base on custom commissioned work or mass produced furniture from overseas?

2) LTL Freight shipping, unless you have a good solution for the exorbitant cost of small scale freight shipping , this will be a deal breaker for many of your customers. If the table cost $1000, are they willing to pay $500 shipping?

3) Also, is “reclaimed” simply a matter of aesthetics, or are we talking actual previously used, reclaimed and repurposed lumber? How should an individual woodworker go about sourcing and maintaining a consistent supply of reclaimed walnut, cherry etc?

Lot’s of details that need development on this.

-- measure twice, cut once, swear and start over.

View Scott C.'s profile

Scott C.

149 posts in 1512 days


#12 posted 04-23-2016 04:54 PM

Also, what value are you adding to the market vs something like custommade.com ?

-- measure twice, cut once, swear and start over.

View jbay's profile

jbay

811 posts in 360 days


#13 posted 04-23-2016 05:19 PM

Who prices the jobs?
How do you guarantee quality, I see a lot of problems (at least until you have select builders) you’ll be buying back a lot of furniture. How do you deal with the builder when their is conflict with the item.
Professional are going to demand top prices for their work, especially when they only get a piece here or their.
That on top of that, shipping costs is going to be a big factor when it comes to making the sale.
A portion of who’s profit goes to charity? From your commission?

I think you have a lot of work to get something like this to take off.
Best of Luck!

-- My “MO” involves Judging others, playing God, acting as LJs law enforcement, and never admitting any of my ideas could possibly be wrong or anyone else's idea could possibly be correct -- (A1Jim)

View Aj2's profile

Aj2

687 posts in 1259 days


#14 posted 04-23-2016 06:07 PM

Find me the customer then the wood.Im a woodworker that’s what I do.I don’t like meeting my customers.Sounds to good to be true.
Aj Aka the unknowncraftman

View Rick M's profile

Rick M

7909 posts in 1841 days


#15 posted 04-24-2016 03:35 AM

Millennial If you’re going to target them, better learn to spell it, because they can. It also reflects poorly upon you as a business owner, gives the impression you might be sloppy or careless. Otherwise, best of luck, hope it works out for you.

-- http://thewoodknack.blogspot.com/

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