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Wordpress platform site build--apparent search engine rankings quirk

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Forum topic by Chris posted 11-01-2015 05:26 AM 546 views 1 time favorited 9 replies Add to Favorites Watch
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Chris

331 posts in 3553 days


11-01-2015 05:26 AM

Times and tech changes pulled on me for too long. I had to lie the older template based website, which I built several years ago, to rest. Just recently, somewhere in the ballpark of 9-10 months ago I completely rebuilt my site quackycalls.com using the wordpress platform. Being awarded the opportunity to pick up many beneficial tools, resources and to have a dynamic website that was responsive on all browsers was paramount.

However, since the upgrade I have noticed a significant reduction in converse, sales and overall business inquiries since the site change. My sales have fallen off the curve. I have always done fairly well, for years, until this change. I cannot help but point the finger to that change as well as to myself for not having all the pages optimized 100% at this time. Although, most of them are optimized (80% +) throughout the wordpress site, there still is some work that needs to be done in that regards.

The concern stems from the fact that my template based site always had flaws. I built it from scratch using Frontpage and eventually finished off the latter days using Web Expression. There were always some errors found across many of the pages which I just never could resolve and tidy up. However, even so, customers still found me and my sales were usually good from year to year. I cannot say the same since this change.

Does dynamic loads and facets of pages being stored differently, conflict with search engine crawlers more in the dynamic site scenario than compared with template based, when optimization measures are not 100%? I’ve been peeking over the edge for some time now but cannot hunt down what I need to locate.

Chris

-- Chris Harrell - custom callmaker "Quacky Calls" Eastern NC. http://www.quackycalls.com


9 replies so far

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bruc101

1077 posts in 3009 days


#1 posted 11-01-2015 05:29 AM

What Wordpress theme are you using and are you using a SEO plugin?

OK I checked and see you’re using a child theme through Godaddy and saw you have no SEO plugin installed.
When you built your site in Wordpress everything changed for you.

You need to install Yoast Seo plugin.
Get your WP site verified with Google, Bing and MSN.
With the Yoast seo plugin it will walk you through pretty much everything for each page
You’re also going to have to download a plugin for a xml sitemap and upload that to Google, etc.
You’re going to have to make new keywords, title and description of your site.
Always put alt tags in all of your images.
A few back links would help and the search engines love content other than a lot of images.
Are you using a Wordpress Admin or a Godaddy Admin for your site?

I’m building 5 Wordpress websites for a pool dealership right now. The main site has been live for a couple of weeks and it’s already on page two of Goggle in their search strings but, I also had to do some off page seo to get it there and move some of the keywords around. You might want to try to use the same tite, description and keywords you had on your html site and see how they work for you. You do that with the Yoast seo plugin on each page.

I’m rebuilding my plans site in Wordpress using this theme http://kairaweb.com/theme/xcel/
Here is their demo of it: http://demo.kairaweb.com/xcel/
I’m also adding a Uber Mega menu and a Meta Slider to it. I’m stripping the theme clean and will be using no sidebars. We use Siteorigin Page Builder and all of their Widgets.
We’re rebuilding the Sawmill site in Drupal.

You may want to consider changing themes if you can’t make the Godaddy child theme work for you.
You may want to consider making a test site to learn on.

-- Bruce Free Plans http://plans.sawmillvalley.org

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bruc101

1077 posts in 3009 days


#2 posted 11-01-2015 07:24 AM

Wordpress is not as simple as their ads may say. It is a mind boggling thing if you know nothing about building websites and how to make a site show up in the search engines.

There are many beautiful free and premium Wordpress themes available. I’ve built several 100 Wordpress websites and learn something new on every build.

There is one tutorial on youtube that will walk you through just about every process of building a website using Wordpress and the theme he uses is one of the top themes and you can just about make it look any way you want it to look. It’s also free or you can purchase the premium for $15.00 which I recommend.

When anyone ask me about building a Wordpress site I send them to this tutorial on youtube. I would also suggest you use a host other than Hostgator or any other EIG brand. They’re the worst in the industry now and he’s an affiliate of Hostgator.

The theme he uses is a theme called Vantage by Siteorigin. https://siteorigin.com/theme/vantage/
We have many sites built with this theme and none of them look alike. On most all of the Vantage sites we build we use the boxed version not the fill page version. You can change this in the theme settings in the Wordpress admin dashboard.

Here is the youtube tut. I would suggest you download the theme and build you a site at the same time he builds the site following along with him.

https://www.youtube.com/watch?v=mFnKu3-n-HI

I just finished building a WP site for a Scroller a month ago using this theme. I’ll ask his permission to put a link to it here so you can see it. His site has brought me more woodworkers sites to build using the same theme.

-- Bruce Free Plans http://plans.sawmillvalley.org

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Chris

331 posts in 3553 days


#3 posted 11-01-2015 07:28 AM

Running Godaddy Vint Age version 1.2 and yes I already have the Yoast SEO plugin and its activated. Snooping around are we? lol I’ve been using it throughout the setup. I have attempted to build an sitemap and there may be one, I did that at one point and uploaded to google as a manual submit. But its been some time ago and there has been so much going on, heck I don’t remember exactly at the moment.

In ref to alt tags, yeah I do need to walk by through all of the images and I know there are more than 25% left to add those alt tags to. This was almost the case with my template based build as well but didn’t bother my sales. Well, I say it didn’t, i’m certain it did but ‘out of sight is out of mind’, right. However never reached lows that I have now.

I am accessing admin through wp admin and not godaddy? What is the difference and impact with each? Why does it matter and for what reasons?

The child theme allows me to make changes to the template that should impact search engine optimizations. Some buddies in business for themselves have had some sites recently professionally built with wordpress and noticed a reduction in visits as well. I am just trying to get to the bottom of what is causing the issue.

-- Chris Harrell - custom callmaker "Quacky Calls" Eastern NC. http://www.quackycalls.com

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Chris

331 posts in 3553 days


#4 posted 11-01-2015 07:34 AM

I’ve already built my site, I appreciate all the advise but I’ve been there-done that….not going through an entire retrofit. I’ve built sites from scratch before and am familiar with html. As I mentioned in the initial post, I built my template based site from scratch. The wordpress site I have now is ok with me.

I see no reason to change it to that fellow’s theme. I was really inquiring about specifics regarding keyword appropriation, how crawlers behave on dynamic platforms, how rankings are associated with keyword appropriations as opposed to template based, how do they crawl and interpret…those kinds of things.

NOt looking to rebuild all over again…Oh no!! THANKs anyway

-- Chris Harrell - custom callmaker "Quacky Calls" Eastern NC. http://www.quackycalls.com

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bruc101

1077 posts in 3009 days


#5 posted 11-01-2015 07:52 AM

Ok and I have a better understanding now of what you’re after. Most people that move from html to a CMS like Wordpress build their WP site as a test site until they get all the kinks worked out of it then switch to their main domain.

Most likely when you made the switch the search engines didn’t recognize the switch and you dropped in their rankings, and this usually happens. If you have everything optimized and ready to go with your new site then your rankings should return when the spiders start crawling your new site. This is the experience we’ve been having using any CMS. We’ve also found that it’s easier to get a WP site ranking faster than any other CMS or a html site using the Yoast plugin. Most all of the CMS sites we build usually go to page 1 ranking within a couple of months depending on who and what we’re up against on that page 1.

It would help too if you write some content on your site using some of your keywords in the content so the spiders can pick that up also. They don’t recognize images without alt tags in them but they can capture the text.

Probably give it some time and you’ll be back up there again. We’ve seen sites fall completely out of site and then in a few weeks they started coming back.

Sorry if you misunderstood me about the Vantage theme. I posted that so any beginner could see how much is involved in building a WP site.

Here is the scroller’s website I built with the Vantage theme. If you notice it has a lot of written content on it. He’s not made up his mind yet what area he wants me to target his site to when I seo it for him. I doubt very seriously I’ll have any problems sending him to page 1 in his targeted area. This is also his hobby and he’s been doing it less than a year. http://www.waltsscrollart.com

-- Bruce Free Plans http://plans.sawmillvalley.org

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Chris

331 posts in 3553 days


#6 posted 11-01-2015 12:18 PM

So there is hope for me yet- lol. I transferred the site over to my domain name about 10 months ago and at that time did a manual site submit to most of the mainframe search engines. As you mentioned, yes I did notice a fall back on page rankings following the change over. And the fall back in pages was significant. That alone puzzles me when most of the content found within is the same as before, just running on a different platform now.

Presently still working on optimization measures. I am not completely there yet, some fine tuning adjustments still need to be made throughout. I am beginning to think that the results I am receiving have something to do with the change in and of itself and not so much the small adjustments that have not been rendered, yet. The fact that there is so much competition within the craft and that I made the changeover following years of having the older template based online, must have something to do with ranking changes associated with my domain name. Just not certain why such a significant set back.

Hopefully someone here on the forum can chime in and dis-spell the mystery associated with how the main frame search engines read through the two different platforms and why any setback occurs to begin with. I would really love to hear of some of the intricacies in that regards.

Bruce – you done an outstanding job on the site build for waltsscrollart.com. It looks fantastic. Very clean and straight forward.

-- Chris Harrell - custom callmaker "Quacky Calls" Eastern NC. http://www.quackycalls.com

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bruc101

1077 posts in 3009 days


#7 posted 11-01-2015 03:45 PM

Thanks for the compliment Chris.
It looks like you started dropping last March with organic not paid hits. Some of it could be your new site and some of it could be other things and the combination has hurt your rankings. You could have gotten caught up in a Google panda about the time you made your new site live.

Google now has started. more or less, penalizing sites that are not responsive for mobile apps or either they have plans to do so. Your new site is responsive so no problem there.

I don’t know your search strings so I can’t check that for you from here. Suggestion for you. Clear your cache and flush your dns on your computer. We test our client’s search strings in 6 different browsers. IE, Firefox, Chrome, Opra, Seamonkey and Safari. And a lot of times each browser will give a different ranking in Google, Bing, Yahoo and MSN.

Find out what page your site is ranking on and then take a look at who is above you now in your search strings that were in your favor before. We check a site about every 24 hours and see what a crawl has done with it. We have a new site right now that’s on the 2nd page of Google after a month of doing seo on it. It moves up and down the page. Looking at the sites above it on the 1st page are sites with much older domains and websites so we have some work to try and compete with them to get the site on page 1.

You may have to start your seo from scratch again, it happens to the best of sites and they usually bounce back with some work. With your domain and site having some age on it you should get it to bounce back again.

Do you use Google Webmaster tools? Have you verified your new site with Google, Bing, Yahoo and MSN? If not you probably need too. I know you’re probably frustrated and I can certainly understand that. It’s a mind game now trying to figure it all out and competing with many other sites trying to be up on those first couple of search engine pages. You may also want to take a look at where your sales were coming from and see if anything has changed there also.

If you’ll let me know your search strings I’ll check them from here for you.

-- Bruce Free Plans http://plans.sawmillvalley.org

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Chris

331 posts in 3553 days


#8 posted 11-01-2015 04:21 PM

Very helpful Bruce, actually printed off your post and plan on jumping on those aspects tonight. Thank YOU so much for taking the time to share that insight and knowledge. Highly beneficial!! Definitely going to follow that input and advise and see what I can discover.

Thank you.

I’ll put together a list of search strings a little later on this evening Bruce and I’ll send them to you in a private message. Thanks so much for your help and the offer.

-- Chris Harrell - custom callmaker "Quacky Calls" Eastern NC. http://www.quackycalls.com

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bruc101

1077 posts in 3009 days


#9 posted 11-01-2015 07:36 PM

My pleasure Chris and if you have any problems inserting the Google and Bing verification codes into your homepage let me know and I’ll put up some screen shots.

You might also want to set you up an account with Google Analytics so you can follow some of of their visitors to your site and also see and watch the bounce rate. It also shows you what cities, countries etc your visitors are coming from. It’s not the best and we use it only to compare against our stats script but it’ll give you some ideas where you may need to make some adjustments to your site.

And remember…images are great and we love to look at them but…think relevant content content content on all of your web pages so that will help the search engines know what your site is all about.

-- Bruce Free Plans http://plans.sawmillvalley.org

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