|Forum topic by PollyB||posted 08-03-2015 11:54 AM||787 views||0 times favorited||7 replies|
08-03-2015 11:54 AM
My partner and I are edging toward starting an on-line site to market a variety of hand tools, including wooden planes. We’ve put together a dummy web site, we’ve built prototypes of jack planes and smoothing planes and are using them in the shop. And we’ve made scratch awls and birdcage awls that will fit into the plan as well. We’re also looking at other possible additions in the future.
We’re keeping our day jobs, so we don’t have to move a lot of products on our first day. We do hope we can sell enough to make our nut within a few months and maybe do better over time. We’ve done our costing, including labor costs of batch production and have a good handle on our “cost of goods sold” and our overhead costs.
We’re looking a pricing significantly less than the “boutique” plane makers who product wonderful “planes as art” and price accordingly. We aren’t trying to make ugly planes, and think our prototypes are reasonably attractive, but we’re building them as definitely to be used and priced for the hobbiest, “leisure woodworker” or small shop pro who can’t afford/justify the boutique prices, no matter how much they admire the work.
We’re really excited about working with our wooden planes; our Stanleys and Lie Nielsens and Veritas planes are put away and we’re thinking of consigning them to ebay. And there’s our marketing question:
How do we best convey to the hand tool woodworkers the attractions of wooden-bodied planes?
All suggestions would be welcome. For a bit of a preview, take a look at my new project post, http://lumberjocks.com/PollyB/projects and share your thoughts, please.
-- PollyB, On my boat, https://courtenay-co.shopify.com