Nick Pancheau Interview: The Business of Woodworking

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Blog entry by Todd A. Clippinger posted 08-25-2014 12:09 AM 2419 reads 4 times favorited 11 comments Add to Favorites Watch

In this video, Nick Pancheau from Billings, MT shares his thoughts on marketing and branding for your business. He has worked hard, not only to design his furniture product line, but also to develop a strong marketing plan and brand image.

Watch Nick Pancheau Interview The Business of Woodworking

Nick’s site is a great example of what a good website should be. It is clean, functions smoothly, and represents the style of his work very well. You can see it at

When you visit Nick’s site, be sure to drop him a line of thanks. Nick is a great guy and he has really shared some solid information with us.

Nick has a great promo video created by Brian Murnion of Chute Media in Billings, MT. It is very professionally done and is a great another great example of marketing and ways to promote your brand. Brian also did the photography for Nick’s site. Hiring a professional like Brian definitely makes a difference in product presentation. You can see the promo video on Nick’s ””About Us””: page.

Since the interview with Nick, he has started selling his work at Sonder Mill. Sonder Mill is the perfect outlet for the style of Nick’s product. I think this is a good example of how Nick knows his market and where to reach it. Check out Nick's page at Sonder Mill.

Be sure to check out more at the Sonder Mill website. A lot of people try selling at Etsy, Custom Made, and a few other sites, but Sonder Mill really stands out above the rest. Keep in mind you need to have the right product to meet the potential customers that shop there.

Nick has a second woodworking business going with another creative friend, Sean Thomas. They are making pipes and selling them. This business venture is called the Montana Pipe Collective and you can check out them out on FaceBook.

I am fortunate to know a lot of creative people. Sean Thomas is definitely among them and you can check out his work at

Nick and Sean found that old women buy pipes more than any other group at the craft show.

I hope that you have found this series to be helpful with the various perspectives on the business of woodworking. I know a lot of people that make their living from the shop. It can be done but not without risk and hard work, so it has to be done with a good amount of business acumen. There is a large amount of investment in time and money on the front end in hopes that you will get a return, so proceed with a good plan and follow through with action.

Other videos in this series;

How I Sell My Woodworking Projects

Brad Bernhart Interview

Scott Enloe Interview

Your friend in the shop-

Todd A. Clippinger

Share the Love – Share the Knowledge

-- Todd A. Clippinger, Montana,

11 comments so far

View NormG's profile


6109 posts in 2998 days

#1 posted 08-25-2014 02:21 AM

Thank you great site wonderful work

-- Norman - I never never make a mistake, I just change the design.

View Todd A. Clippinger's profile

Todd A. Clippinger

8901 posts in 4094 days

#2 posted 08-25-2014 04:27 AM

Thanks for stopping by Norman. Glad you enjoyed!

-- Todd A. Clippinger, Montana,

View Mark Shymanski's profile

Mark Shymanski

5621 posts in 3707 days

#3 posted 08-25-2014 05:38 AM

Thanks Todd for compiling and posting these. It must be a lot of work to research, prep for and conduct the interviews and then to edit and then post it! Well done sir!

-- "Checking for square? What madness is this! The cabinet is square because I will it to be so!" Jeremy Greiner LJ Topic#20953 2011 Feb 2

View Todd A. Clippinger's profile

Todd A. Clippinger

8901 posts in 4094 days

#4 posted 08-25-2014 05:43 AM

Mark – thanks for stopping by. Yes, there is a lot of time involved in making video.

The average time formula is 4 hrs = 1 minute of finished video.

I am sure I take longer than most others doing video, but adding cutaways, the Ken burns effect, animated arrows etc really take a lot of time. They add a tremendous amount of value and raise the content quality, but also add a lot of edit time.

-- Todd A. Clippinger, Montana,

View eddie's profile


8565 posts in 2608 days

#5 posted 08-25-2014 07:28 PM

thanks again great interview again ,dropped Nick a line to of thanks for sharing and taking some of his time to sare very informative .not quite there in skills as a wood worker but then we all start some where on this wood working journey , thanks again my friend

-- Jesus Is Alright with me

View jap's profile


1251 posts in 2048 days

#6 posted 08-25-2014 09:41 PM

Thanks for making the video.

-- Joel

View Mean_Dean's profile


6477 posts in 3141 days

#7 posted 08-26-2014 12:38 AM

Great interview! I like how he mentions “sticking to his guns” as far as staying within his product line. I think this is a better approach than trying to be a Jack of all trades, and master of none.

-- Dean -- "Don't give up the ship -- fight her 'till she sinks!" Capt James Lawrence USN

View Todd A. Clippinger's profile

Todd A. Clippinger

8901 posts in 4094 days

#8 posted 08-26-2014 03:10 AM

Thanks for watching and for anyone who dropped a line I appreciate it.

I know that the guys I interviewed have been impressed with the positive response from the viewers. It lets them know the time they spent was well received and appreciated.

It’s just part of “Sharing the Love”

-- Todd A. Clippinger, Montana,

View SteveGaskins's profile


745 posts in 2581 days

#9 posted 08-28-2014 01:28 AM

Thanks for another great video. I visited Nick’s site and dropped him a line thanking him for the video and business ideas. I agree, I love Nick’s intro video on his about us page.

Thanks Todd, I appreciate all you do for the woodworking community.


-- Steve, South Carolina,

View Roger's profile


20928 posts in 2798 days

#10 posted 08-30-2014 08:40 PM

I too appreciate your time Todd, and these fine folks advice, and inputs.

-- Roger from KY. Work/Play/Travel Safe. Keep your dust collector fed.

View Todd A. Clippinger's profile

Todd A. Clippinger

8901 posts in 4094 days

#11 posted 08-30-2014 08:41 PM

Thanks for stopping by Roger, it was a lot of fun bringing these guys to you all.

-- Todd A. Clippinger, Montana,

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