Inspired by Odie
Odie has been sharing some incredible information with the LJ group. There is more gold in there than many may even realize.
An Oblique View
Here is some information that does not seem directly related to woodworking success and is often dismissed. But one must understand is that it is about business, not woodworking. So that means the principles of business, marketing, and social psychology apply.
Go to the Small Business Administration. They will help you with so much free information and classes on business. They also have business help material that does not cost much and they will guide you to establish a successful business. Successful business means good tax base.
Remember, it is all about business, it is all about the money. No money means not paying your bills. People often comment that I am expensive. What they fail to understand is that I am not expensive, the business of what I do is expensive.
A List of Books
Here are some books that I found very interesting (much to my own amazement).
1. Freakonomics – A rogue economist explores the hidden side of everything. Steven D. Levitt & Stephen Dubner
2. Blink – The power of thinking without thinking. Malcolm Gladwell
3. The Tipping Point – How little things can make a big difference. Malcolm Gladwell
4. Small Giants – Companies that chose to be great instead of big. Bo Burlington
5. Small Is The New Big – and other riffs, rants, and other remarkable business ideas. Seth Godin
6. Mavericks at Work – Why the most original minds in business win. William C. Taylor & Polly LaBarre
7. The Art Of Woo – Using strategic persuasion to sell your ideas. G. Richard Shell & Mario Moussa
8. Good To Great – Why some companies make the leap and others don’t. Jim Collins
9. Built To Last – Successful habits of visionary companies. Jim Collins & Jerry I. Porras.
No Magic Bullet
The information and understanding in these books will completely change the way you look at business. I can guarantee that it is not just “if you build it they will buy it”. It does not work that way for me or most others that I know.
This is the “secret” inside information that most will not share with you.
Share the Love~Share the Knowledge
-- Todd A. Clippinger, Montana, http://americancraftsmanworkshop.com