There are times when I feel that I am not accomplishing all I set out to do. It seems that there are times when one project or another is not coming together quickly enough, and I feel that I could be doing more. But then there are other times when I look at the new things that we are continually adding to our website and I feel a bit better about things. When the final tally is made, we see the site growing nearly every day and we are adding several new things per month, including patterns, wood pieces for the painters and articles.
We try to update the site about every two weeks. This not only keeps us on our toes, but also keeps our followers and customers interested. As a small business, it is good to have an ever-changing range of projects and services we offer our customers, and I do believe that is why we continue to grow. I often am asked about our website from others who are looking to build and market their own business. Many of you who are starting your own web-based business are looking for advice on having a successful website. My best answer to them is to do lots of homework and learn how to maintain it yourself, as depending on others to do things for you can not only be costly, but also frustrating.
Nothing kills customer confidence like a neglected web page. When you expect people to invest in your services and products, you need to put your best foot forward and offer a website that is not only up to date, but easy to navigate and clearly displays what you have to offer. This needs to be followed up by excellent customer service, so when someone does make a purchase from your site, they are able to say to themselves "that was easy" and want to come back. In order to accomplish this, it takes a lot of extra work on your part. And while learning about web design and writing emails may not be what you had in mind when you decided you wanted to sell your patterns or finished products, you will soon learn that this part of the business occupies far more time than designing or creating itself. (That goes for both painters as well as woodworkers!) It is just part of the big picture and cannot and should not be ignored.
With that said, we have once again updated our website. While I thought that there wouldn't be many new things to add, when everything was listed in front of me, It surprised me just how much we accomplished since the last update about two weeks ago.
Keith has three new patterns available. They are as follows:
These cool "Coffee and Tea" Plaques: (SLDK376)
Another set of Songbird Mini-Plaques (SLDK368)
And another Bible Passage Plaque (SLDK377)
The Bible plaques continue to be very popular among our customers.
As for me, I have just one new project. The 12 Hare Garden Markers that I highlighted a couple of weeks ago. (SLD453)
I have had many inquiries regarding this pattern, and I decided to make it into one pattern that includes both the scroll saw pattern for cutting the garden markers, plus two alternative ways to paint them. I am also offering the Pre-Cut Wood Kit (SLDPK114) for those who don't cut wood and just want the silhouettes to paint. I have had many painters come to me for wood cutting and I really enjoy the chance at the saw and providing these pieces. I hope to continue to have more soon.
I also added the article on Transferring Inkjet Designs to Wood on our Resources page. I think this will help not only woodworkers and scrollers, but painters as well. There are so many wonderful things you can do using this easy method and it really helps you make projects look detailed and professional without having to have painting skill at all. I hope you check it out.
Today I am going to be busy writing my newsletter and sending it out to subscribers. We are including a special Discount Coupon Code for our Mailing List customers, so if you aren't on our mailing list and are thinking of getting something from our site, we encourage you to sign up. You can do so on our Mailing List page. We only send out newsletters about every two weeks and we never share your email with anyone. We don't want our followers to feel as if they are being hounded and we only like to keep them informed as to new things we have to offer. We frequently supply coupon codes which will give them discounts (as we are doing this time) because we appreciate their loyalty and support. These discounts aren't available to the general public.
I really enjoy our customers. I have come to know so many of you on a personal level and that is part of my job that I really love. It is so much fun to meet other creative people and see what awesome project they create. I think we all inspire each other.
Once again I am able to say it looks to be a beautiful day. The sun is shining and it is warm, but not hot and it is the perfect picture of spring. I can even say the black flies have mostly disappeared, so I am able to go outside once again without fear. Summer is almost here.
I wish you all a wonderful Tuesday!
-- Designer/Artist/Teacher. Owner of Sheila Landry Designs (http://www.sheilalandrydesigns.com) Scroll saw, wood working and painting patterns and surfaces. "Knowledge is Power"