Yesterday I spent the day writing our bi-monthly newsletter and sending it out to our customers. We have been doing pretty well with gaining new subscribers as out business continues to grow. We are also happy that we seem to be figuring out how to send a proper newsletter so that the mail servers don’t view it as SPAM and block it. For a while, we were getting several hundred emails bounced back to us whenever we sent out an issue. This was annoying because not only did it clog up my own email, but it meant that customers who signed up and WANTED to receive our newsletter were not getting it. It took a bit of research and homework on Keith’s part to figure out what was going on and modify the way we did things as to minimize bounce back. It is always a learning process.
But it seems that most of our customers do receive out letters, which is good for everyone involved. We know everyone doesn’t follow the blog here every day and people find having all our new items and sales announced in one place a couple of times a month was convenient.
Updating our site this frequently is helpful in many ways. We find that doing updates about every two weeks is good, as we usually have at least four to five new patterns to show, as well as some new articles from time to time. We like to change our sales items as well, and while we don’t change them with every update, we probably do every other one, which keeps our site fresh and people interested.
It motivates us as well, as we strive a bit harder to make our own deadlines for updates in addition to the other deadlines we have.
Keith and I both believe that a combination of all of these factors is what helps our business grow and be successful.
I mention this all because I receive many questions as to how to succeed in having your own business. I want people to understand that things don’t just ‘happen’ and that there is quite a bit of maintenance involved that goes hand in hand with the creation process. That is also why I believe that having a partner is really beneficial. It would really be difficult to do things alone and still have time to create.
As I always say, I am very happy to have a great partner in Keith. Not only is he a talented designer, but one who does much of the behind the scenes work to make our site look great and function properly. I know without him by my side, things would be very different.
I showed some of the new items that we just added in yesterday’s post, and I wanted to show you the others today.
Besides the Bass Napkin Holder/Plaque pattern, Keith added two additional patterns to the series.
He added this pretty Hummingbird Napkin Holder/Plaque patterns (SLDK 370)
And also this SLDK371 Monarch Butterfly Napkin Holder/Plaque pattern:
He also made up a Napkin Holder Set Pattern where our customer can choose their favorite three Napkin Holders for a reduced price.
My other new project was the Paris! Self-Framing Plaque Pattern:
I have had several people ask if the pattern was available and I am happy to say it is.
We also changed our sale patterns. This time Keith and I each picked five of our favorite patterns that each other made and put them on sale. We call this “Our Designers Favorite” Sale and you can see it on our Pattern Specials Page.
And don’t forget, we have our new booklet – Getting Started With the Scroll Saw – that is available as both a paper copy and a downloadable copy. It is great for those just starting out.
So that means today I get to start on some new things. I have some ideas about some new patterns that I hope everyone will like. I also have some new deadlines coming up for the magazine that I need to get busy with. There is always something nice to do.
I hope you all have a great day. Thanks to you all for your continued support. We both appreciate it very much.
-- Designer/Artist/Teacher. Owner of Sheila Landry Designs (http://www.sheilalandrydesigns.com) Scroll saw, wood working and painting patterns and surfaces. "Knowledge is Power"