LumberJocks

My Journey As A Scroll Saw Pattern Designer #851: New Project and Site Update

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Blog entry by Sheila Landry (scrollgirl) posted 10-20-2012 11:47 AM 936 reads 1 time favorited 4 comments Add to Favorites Watch
« Part 850: Exploring New Things Part 851 of My Journey As A Scroll Saw Pattern Designer series Part 852: Fun Project in the Works »

I spent much of the day yesterday writing a pattern packet and doing computer work. It seems that at the rate we have been making new things, it has been prudent for us to update the site every couple of weeks.

From the feedback we receive from our customers, having two newsletters per months isn’t excessive in their eyes. I am happy about this, because the last thing that I want is to be pesty and bothersome to our customers and subscribers.

I am not the greatest person when it comes to marketing my things. While I like to talk about it here, I don’t typically mention it too much in other places and I am beginning to think that perhaps I should. I have said before that I am really bad about posting new projects here on the Lumberjocks.com site too. I suppose I figure that I talk about them here in the blog and that people would see them there. I feel rather redundant when I post projects in my gallery, but the more I do, the more I like to be able to see all of my work in one place and presented so nicely. So I have made the (sort of) commitment to post a new project at least once a week, as when I look at my gallery I noticed that it is missing some of my nicest designs.

Here is the link to the project:



Autumn Leaves Word Art

I am happy with the overall update of the site. We have decided to do more ‘cross-linking’ on the product pages. While this may seem a small thing, it is really something that took a bit of thought for us to decide whether to do it or not. We don’t like too much ‘in your face’ stuff, and we don’t want to overload customers who are there to buy. But we have so many products on our site now (and the number is always growing) and we feel that showing similar products is something that people may actually like. The links are under the product descriptions on the product pages and not in the way in the least. They can easily be ignored but if people are interested, it may do a good service for both them and us. So we figured it was worth a try.

So much to learn and so much to think about!

I have been wearing many hats lately it seems – more so than usual. But it is very satisfying to see things coming together and I think that it is a good way to keep motivated in several different directions of being creative.

I am still looking forward to taking the day tomorrow for myself, and I should have some fun projects to show you on Monday. In order to do that though, I need to put a full day into work today, so I can take that time without remorse or guilt.

It is rainy today, which is a shame. I had planned to take a walk through the woods while the trees are at their peak. I wanted to get some nice photographs of them before the leaves were all to the ground. However, it is a gentle rain, so perhaps the leaves will hold on a bit longer and by Monday or so the rain will pass. I hope that will be the case.

I wish you all a wonderful Saturday. I hope your weekend is filled with fun and creativity. Enjoy the beauty!

-- Designer/Artist/Teacher. Owner of Sheila Landry Designs (http://www.sheilalandrydesigns.com) Scroll saw, wood working and painting patterns and surfaces. "Knowledge is Power"



4 comments so far

View MsDebbieP's profile

MsDebbieP

18615 posts in 2909 days


#1 posted 10-20-2012 12:46 PM

I am reminded of a story where someone bought a bOok or something…it arrived at the door boxed and wrapped. Before the person got to the actual book they had seen the author’s logo seven times- each with a little specialness to it (a bow for example)
The person said that unwrapping was as great as the book and they will never forget the logo

If done right, it seems, there may not be “too much”

-- ~ Debbie, Canada (https://www.facebook.com/DebbiePribeleENJOConsultant)

View Sheila Landry (scrollgirl)'s profile

Sheila Landry (scrollgirl)

7895 posts in 1668 days


#2 posted 10-20-2012 12:53 PM

Yes, Debbie. I see what you mean. I look at promotion with careful consideration. I try to put myself in my customer’s position. I try not to be too ‘in their face’, but I also want them to be aware of new things. Our newsletter is like that. The customers opt in and can opt out at any time. We try to look at how much we would like to be notified about our favorite designers and try to follow that. It is sometimes a slippery slope between sharing information and annoying someone. Above all, we try to be respectful. :)

Sheila

-- Designer/Artist/Teacher. Owner of Sheila Landry Designs (http://www.sheilalandrydesigns.com) Scroll saw, wood working and painting patterns and surfaces. "Knowledge is Power"

View Celticscroller's profile

Celticscroller

863 posts in 821 days


#3 posted 10-20-2012 05:03 PM

Good morning Sheila. I went into your site last night to look at the items indicated in your newsletter. I liked the fact that you had similar items grouped together. I think a lot of webpages have “other items you might be interested in” grouped together. I find it very helpful.
Enjoy your fun projects tomorrow. Looking forward to seeing them on Monday. Have a fun day off.

We are getting everything here today (and only in the past hour) – rain, hail and now sunshine and snow in the mountains. Maybe time to turn a little heat on in the workshop!

-- Anna http://richmondcarvers.com/

View Sheila Landry (scrollgirl)'s profile

Sheila Landry (scrollgirl)

7895 posts in 1668 days


#4 posted 10-20-2012 06:48 PM

Thanks so much Anna! We are hoping people will like that feature. Thanks so much for the feedback. We like to know what people really like.

It is raining and windy here too. A bit warm for me but I am sure that won’t last. Winter will come soon enough.

Have a wonderful weekend! :)

Sheila

-- Designer/Artist/Teacher. Owner of Sheila Landry Designs (http://www.sheilalandrydesigns.com) Scroll saw, wood working and painting patterns and surfaces. "Knowledge is Power"

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