Considering that I thought I was pretty much ‘caught up’ with things yesterday, I certainly was busy. It is a good thing that I didn’t have a lot to do because as the day went by, I kept thinking of more and more odds and ends that I needed to work on. Besides that, I received a great response from the sale that I have currently on my website so that kept me hopping the rest of the day. I have to be honest though, and I really loved it!
I have the best customers in the world and I do love communicating with them and hearing from them. While I know I have the option of sending out the PDF patterns automatically if I look into it hard enough, I still prefer to send a little note with each order and do them manually. I realize this may not be the most efficient way to do business, but I like it and it keeps me connected with everyone a bit. I will keep doing it as long as I can.
I am pretty good about remembering returning customers, but with a customer list of a couple of thousand people, that isn’t always easy to do. While I recognize name and things like that, I sometimes find it hard to connect all the information about everyone in my head. My head just isn’t that big! But for the most part I do OK and even if I sometimes need to ‘cheat’ to refresh myself on what someone had previously ordered, it all works out in the end.
Besides writing emails, I posted my reindeer project up on the Lumberjocks site. I find that since I talk about my projects here in my blog, I often forget to put them in my gallery. I used to post them right when they were finished, but then I would receive many emails with people asking for the pattern and many times it just wasn’t ready yet, or at the magazine and wouldn’t be ready for months. I didn’t like disappointing people, so I made a pact with myself that I wouldn’t post the projects until the patterns were up on the site and ready. I think this is just good business.
But usually by then I am on to something else and I often would forget to do so and there would be several patterns piling up that needed to be added to my projects. Since I didn’t want to overload things, I would put it on the back burner and tell myself I would do it later. Many times it never got done.
So with this new found organization that I have been going through, I wanted to post my Reindeer Games project right away. Since I just added the pattern to my website, I thought it would be a good thing so that people interested in making the ornaments would be able to get the pattern. Check one thing off the list.
The next thing that I needed to do was to post the next video in the resurrected scroll saw class here. I felt rather foolish because I began continuing the class right before I left for holiday and I posted the first video of the reindeer project. I didn’t want to post all five at once, and even though they are here in the blog, I wanted them all in the class blog so that the people that followed there and didn’t read here would be able to see them. Also, it made sense to have everything in one place for future reference, as sifting through 775 blog entries here is rather tedious.
As it happened, I posted the first part of the five videos and then went away and completely forgot about posting the subsequent entries. Completely. So I did that and also went over to my YouTube account and reference the class in all the descriptions of the videos.
While doing this, I discovered that none of the videos were even posted up on my site yet. I thought that I had done that too, and while there was a reference to them on the “Free Stuff” page, they were nowhere to be found. So I spent some time creating two sub pages for videos – one for the painting related videos and one for the scrolling related videos. It was also pretty foolish of me to take all the time to make the videos and not have them on my own site. Many times I have my own customers asking questions that are answered in the videos and now I can reference them right to that.
With all this posting and double posting though, I feel as if I am kind of spamming cyber space with my material. While it is all relevant information, it seems that there was quite a backlog of what I had produced and I had never really posted things where they should be.
I hope you don’t all feel that I am a spammer. I have so many people question these technique over and over, which is why I began doing the class and the videos in the first place. I figure it was much easier to show things than to try to write explanations each time I was asked. I think that people have a better understanding of it too.
I suppose my biggest crime was that I didn’t post everything as I created it, and now I am making up for the backlog of information that I wanted to share. Hopefully though, I am pretty much caught up and I will make a pledge to myself to post things as they are created so this won’t happen again. I have three more videos to post for the class, and I will post one each of the following days. Then all will be caught up and from that point on it should be ‘smooooth sailing . . . !’
This has all been a learning experience for me too. I am thrilled that the business is doing OK and that despite everything that is going on in this world, it is growing. Needless to say I didn’t get much drawing done yesterday. But today is a new day and a new week and I have lots of great ideas to work on. It will definitely be a fun and productive time!
Have a great Monday everyone, and thanks again for all of your support!
-- Designer/Artist/Teacher. Owner of Sheila Landry Designs (http://www.sheilalandrydesigns.com) Scroll saw, wood working and painting patterns and surfaces. "Knowledge is Power"