It feels odd this morning writing and not being able to show the work that I did over the weekend for the magazine. I am not always good at keeping surprises, especially on such a large scale. I tend to be more like a child and share my own excitement about something new that I am doing. But this time around, I think it is probably best for me to keep things under wraps – at least for a while anyway.
The magazine industry is having a rough go of it. With all the advances in communication and information exchanged offered here on the internet, it puts print magazines at a great disadvantage. People are used to getting information instantly, and if they find that they have to wait from one source, they simply check out the next one on the long list of matches that they type into Google.
I admit that I am much the same. I like the option of having things instantly – especially reading materials and things like that. But in another sense, I do like the look and feel of having a magazine in my lap, while I am leafing through the beautiful color pictures and reading the accompanying articles. Recently I made a trip to the beach and I took several copies of my favorite painting magazines with me to leaf through while relaxing in the sun. While I choose to have my magazines sent to me online, I still ordered all the back copies of them so that I have something tangible to have and hold in my hand. Yes, this cost extra and yes, I probably killed a few trees in my lifetime, but I like them nonetheless and while it is convenient to have things available on our computers, I find it much preferable to turn real pages of the magazines rather than to turn them using Acrobat reader. It is just my own personal thoughts.
My own customers have shown how much they appreciate ‘e patterns’ that I offer. I think of the couple of hundred orders we receive each month from the site, there are usually only a handful that require ‘hard copies’ which are mailed to them. The vast majority of people prefer electronic files which I email to them instantly. I don’t blame them there, as having patterns on the computer is a great way to store and organize them efficiently. Since only the pattern pages require printing to create the project, it is a great and easy way to do things. It also eliminates the need to take the patterns to get them photocopied if you have no scanner and it is easy to produce as many copies as you needed on a demand basis if you are making several of the same project, such as ornaments. Not to mention the savings in producing the patterns and shipping cost as well as the instant gratification of not having to wait for delivery of the patterns. This is especially appreciated by my customers in Australia and Europe.
But for the print magazines, this trend is somewhat troubling. I know that print media demand has greatly declined across the board of late, and I believe that it will continue to do so. Craft and hobby magazines are dropping off at alarming rates and I can only hope that the magazine that I am involved with hangs in there. Already in the decorative painting field they are down to only one two magazines. I have seen several of them be discontinued in recent years and I truly miss them. I think that my biggest ‘collections’ consist of magazines that I have subscribed to over the years. I still enjoy going back through them every once in a while to read or to see what project that were offered. Many are timeless and still enjoyable to do and I don’t ever see myself getting rid of them.
So for now, I will keep my project under wraps. All I can say about it is that I think it is cool and I can’t wait to be able to show you it, once the publication is released. It is a simpler project, as requested by my editor, and in comparison to the bird cage ornaments it was quite easy. But it is a good example of how ‘easy’ can be something that is still quite attractive and I am very proud of it. As I said yesterday, it got me thinking in a certain direction and I hope to produce additional projects along the same line of thinking soon.
Today I will be writing instructions and sending another box on its way. I see that my large wholesale order is scheduled to be delivered today. That will be a huge relief after it was hung up in customs for a week. At least it wasn’t sent back here. That would have been a pain.
As I look outside, it seems like it is going to be a beautiful Monday. The sun is shining and there isn’t a cloud in the sky. When I got up, I needed a blanket on my lap because the air was quite cool, but now that the sun is fully out, it is already warming up quite a bit. Just lovely!
I wish you all a good day and hope you have fun today. Monday’s are always good anyway. I wish you all a happy day!
Happiness is like a butterfly; the more you chase it, the more it will elude you, but if you turn your attention to other things, it will come and sit softly on your shoulder …” – Henry David Thoreau
-- Designer/Artist/Teacher. Owner of Sheila Landry Designs (http://www.sheilalandrydesigns.com) Scroll saw, wood working and painting patterns and surfaces. "Knowledge is Power"