Good morning to all of you today! Here we are the last day of October already. October is just about my favorite month of the year. I love everything about it – the beautiful trees, the cool weather and the final few warm days that are interspersed throughout the month.
It appears we dodged a bullet yesterday here in Nova Scotia. Across the Bay of Funday in New England I understand that many places had their first snow of the year. Some of my friends had up to 24” (and pictures to prove it!!!) I live right across the water from them and while it was a bit warm here to snow, we had our share of wind and ‘chunky rain’.
Time to put the Mustang in storage. :(
This morning people at the gym we all talking about the long power outages yesterday. Some still didn’t have power. While we had it flicker once and go out, the rest of the day it was stable and stayed on. I felt a great deal of security in the fact that not only was everything backed up completely on my computer and also on an external hard drive (that we disconnected) but I also had made DVD’s of my pattern files so they were completely safe. The tedious work of cleaning up files and reorganizing really paid off. We felt pretty good about it.
The majority of the day was spent entertaining, as Keith’s parents came over to celebrate his birthday, which is today. His mom made a wonderful Rappie Pie, which is a traditional Acadian dish made of grated potatoes, onions and chicken. His parents live right across from the ocean and were without power so they brought the food here to cook. She also made him a blueberry pie (his favorite). It was a nice afternoon/evening of visiting, eating and we even watched a couple of good movies. It felt so out of character for us to be here and not working, but it also felt good. I suppose everyone needs a break every now and again. The cats were also happy with new faces and were very entertaining. All in all it was a good day.
So today I plan on writing the new newsletter which will announce the new sales and products on the site. We had spent the past few days setting up some new features on the web site. Some of them were internal changes so that the main search engines would see the content of the site as being more relevant and therefore raising our ranking. Those changes won’t be noticed. But we also added a couple of features to make things better for our customers.
One of the things that I am a bit excited about is that we now offer gift cards to be purchased from the site. I think this is a very cool feature and I don’t know why I hadn’t thought about it before. Many of our customers are retired and have just about ‘everything’ they need, and this is a way for family members and loved ones to be able to get them something they would want and still be able to pick and choose for themselves.
We set up the site so that the cards are purchased like a regular product. There are three different values available – $15, $25 and $50, and they can use the entire amount on a single purchase, or even just a portion of it and keep a running balance. There is even a place on the Gift Card Page where they could enter in the card code and see exactly how much their balance is. They can use it on anything on the site, including pens, prints, note cards, patterns and kits. When they order it they receive a PDF download that sends them a certificate that they can print out and include in a card. I think it is pretty cool.
I am not sure how many people will take advantage of this program, but I like being able to offer it as an option. Many times people are looking for last minute gifts to fill in and I think that someone who scroll saws regularly and likes our designs would enjoy receiving something like this. I suppose only time will tell.
I really enjoy the many aspects that go along with the business. There is such a variety of tasks and things that need to be done on a daily basis, it is always exciting and interesting to see what comes my way. Even when things aren’t always perfect, there is always much more good than bad involved in the day to day routine. Although I realize that having your own business isn’t for everyone, I sure do enjoy it myself.
So I had better get to it. I hope you all have a frightfully good day today! Don’t let the goblins get you!
Photo by kimballstock.com
-- Contributing Editor, Creative Woodworks and Crafts, Sheila Landry Designs http://www.sheilalandrydesigns.com "Knowledge is Power"