My Journey As A Creative Designer - Woodworking and Beyond #32: Finishing Up Catalog Submissions

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Blog entry by Sheila Landry (scrollgirl) posted 07-05-2010 12:24 PM 4152 reads 0 times favorited 3 comments Add to Favorites Watch
« Part 31: Scamming the scammers Part 32 of My Journey As A Creative Designer - Woodworking and Beyond series Part 33: The Benefits of Owning Your Own Business »

Ah! One of my favorite days of the week! Fresh start. Fresh list of things to do. I hope everyone had a great weekend. I wish there were a place for personal pictures here because I would love to see pictures of where many of my buddies live. I love this site because of the diversity of the people here. I would love to see the places that others call ‘home’ and what their surroundings are like.

I had to laugh yesterday because my friend who got his email stolen wrote me a wonderfully funny story yesterday. He told of how he was held up by chimpanzees and needed a boat load of bananas to insure the release of himself and his passport and could I help. I was in the middle of writing instructions when I received the email and began reading and let me tell you, it really made me laugh. I am still smiling now while thinking about it. I thought, now there’s a guy who had something not so nice happen to him and still came out smiling. What an incredible person! I think that people like that are amazing because they bring so much joy to life. I am very fortunate that I have him as a friend. :)

I took heed of the advice given to me regarding the idiot that posted my pattern. It isn’t worth obsessing on and bringing me down. When I first relinquished the printing process to wholesalers, I was questioned as to how I could trust them not to print their own patterns and not tell me. Logic told me that all they need is one copy to do that, so if they were going to do it, they would have done it by now anyway. After all the bad character judgments and bad decisions I have made over the years, I still look at the glass as ‘half-full’ and tend to trust people until they prove otherwise. I don’t blindly trust them anymore and I am a bit more cautious however. I have learned more about not ignoring ‘red flags’ within people’s character and try to be more careful. I just don’t want to go through the rest of my life being cynical and angry. It’s much more fun to be happy. Don’t you agree?

I have just about finished up my submissions for the next catalog from my main wholesalers. I had about 15 new items to send her. I don’t know if she will take them all, because they are also being very cautious as to what they allow in their issues. Catalog real estate is at a premium these days, and it is no longer a ‘given’ that she will take all I have to offer as it was in the past. I guess it will just make me work harder.

Her deadline is tomorrow, as I may have mentioned in a previous post, and of course I have about 35 ideas which aren’t going to make it, but the joy of working with a few different distributors is that what she doesn’t want, someone else will. I had a ‘vision’ in the middle of the night as to something that I could probably do by the deadline tomorrow and I am going to try to accomplish it today and tomorrow. Nothing like challenging myself, I say! I think it is a good idea and if it materializes like it looks in my head, it should be a nice seller and she will like it. It will be my rocket fuel for today.

On a last positive note, I found some cool news out yesterday. I had some wonderful suggestions as to how to make my website more visible on Google searches. We have been working on this since January, redesigning it from the guts to the outside. As I said, it is on a template, which limits how things can be presented, but with the right knowledge you can override many of the aspects and fine tune it from the inside. We were riding around page 20 on the Google search when we started working on it. Let’s face it – many people don’t have the attention span to look 20 pages down on Google when looking for something. We knew we had to do something to get new people interested. By last week we had made it to page three, which we were quite impressed with. Lots of people go three or more pages when searching. Much better, we thought.

So yesterday, we typed in “Scroll Saw Patterns” and were looking through the pages. We thought ‘What the heck?’ when we got to page eight or nine and still didn’t see it. We redid the search and Bam! There we were on page ONE! No wonder we missed it! I just checked this morning and my site is the third one listed! How awesome is that?!

Well, immediately my mind goes to the thought as to what I have to do to move in the first position! LOL It is just how I think. But all kidding aside, it is just the kind of positive reinforcement that I needed. Now will it bring sales? Maybe/maybe not. The point is that it is there for people to see and make a choice based on what I have if that is what they want. At least I am in the race now. In my eyes, it is huge to achieve this little milestone and it only reinforces my thoughts that it takes time and patience to achieve success. This alone will not make or break my business, but it is one of the many bricks that will build a stronger foundation and help it succeed. The time was well spent learning about the site mechanics and what was needed to be changed in order to make it relevant to the community it should be listed in. (Dare I say – Knowledge is power?) :)

With that said, I need to move on and get drawing! I only have a couple of more packets of instructions to write but more importantly, I need to draw that final project for the wholesaler. Perhaps I will even be able to start cutting it today. (now I am really dreaming!) I hope everyone’s day is filled with inspiration and laughter and fun!

-- Designer/Artist/Teacher. Owner of Sheila Landry Designs ( Scroll saw, wood working and painting patterns and surfaces. "Knowledge is Power"

3 comments so far

View tyskkvinna's profile


1310 posts in 3012 days

#1 posted 07-05-2010 03:26 PM

Great job on the SEO work! It’s not easy feeding the googlemonster.

-- Lis - Michigan - -

View David Kirtley's profile

David Kirtley

1286 posts in 3024 days

#2 posted 07-05-2010 06:05 PM

Just a mention, I think that your cached search history is bringing it up a bit higher for your own searches. A clean search from this computer first shows it on page 6.

-- Woodworking shouldn't cost a fortune:

View Dennisgrosen's profile


10880 posts in 3141 days

#3 posted 07-05-2010 06:58 PM

that´s the right spirit Sheila
ceep on dreaming while you work
and you will accomblish the impossiple


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