Good evening LJ’s,
The smell of sawdust is in your nose, coffee aroma smells the air, those baked pies sure look good, your sure people are going to buy because it’s you right ? Wrong these days people have options (cheap ones to boot) to the small business- You have to sell yourself to people to prove how you can give them value.
What’s in it for me? attitudes come along from most want cheap, fast, and easy greasy lemon pleasey thank you but no thank you types frustrate all of us coming by our booths not buying but nitpicking about price. This is especially true in flea market and lower end craft shows. But how do I get people to buy without frustrating me?, Good customers that pay, that give me referred work? Glad you asked a good friend in marketing really took me under his wing to show me the mysterious side of his work, His words to me were firm but informing- QUIT WASTING YOUR D#$@ TIME AND STATIONARY. Handmade items are a quirky market to understand and if you think everyone will buy just because it’s hand made by you, you are making the biggest mistake that limits growth, opens up more risk, and generally make business miserable.
Customers who buy these items without hesitation usually are people who understand and appreciate what you do, have the funds, and are willing to spread wealth. These people are referred to as a target market they are a group of individuals located in towns,and cities that purchase from people like you and have a history of doing so. Demographics the study and mapping of people helps define who these unique individuals are they are classed by What they make (money), What they buy, and how often they do it. For example high end coffee shops don’t market to someone who is not going to buy a $3.00 cup of special coffee, but they are going to market to coffee drinkers that enjoy specialty cups of Joe, the same is for woodworkers Take for example A Great LJ’s project cutting boards, One thing I see is a lot of people complain they can’t sell them, well craft shows are not good options, nor is general flea markets.
High end flea markets help but most people that buy cutting boards are usually into cooking or prepping food this market is usually restaurants, chefs, and people who are into culinary arts.(cooking) BTW
Selling to the right crowd is one of the key issues and before you even open your doors Do your homework find out where these special customers are and market to them you will be glad you did :)
This is one of the biggest mistakes I made with my business for the past two years and now I love to share this secret with everyone, it helps before even making the first move toward achieving your goals, it save time, stationary, money, and frustration :) I hope this helps those who are willing:) Until next time take care
If your reading this blog series either you started or thinking of starting a business, well welcome back :)
-- Proverbs Ch:3 vs 5,6,7 Trust in the lord with all thine heart and lean not unto your own understanding but in all your ways aknowledge him and he shall direct your path email@example.com