This weeks topic is a continuation of last weeks the real cost of business.
what I see on lumberjocks is guy’s and gals complaining about craft shows and flea markets and how hard it is to get paid for their labor. :( Well this is common with me as well. Even as hard as it is to phantom mass marketing and bringing in work or doing every show I can just to make a living, I was making a fatal error we all make as hobby and some professionals as well. FIRST THING I AM POINTING OUT TO YOU IS NOT EVERYONE WHO YOU TALK TO OR SHOW YOUR WORK TO IS GOING TO BUY IT !!!!!!!! Well now that I have blown your ears off as my co-worker Chad did Friday night at work you may wonder how do I get paid for my woodworking and who buys these items ? In marketing people who buy are going to be called your target market these are made up of the demographics of the buyer, WHAT? confused ? I was to till it was explained to me by my business adviser and friend, Basically your target market is a group of people who purchase wood handcrafted items and do so without hesitation. Their demographics are their Income, age, region, and buying patterns. After Chad and my friend sat down and had a talk chad took it further to break things down. My friend and adviser explained that I was marketing in the wrong places and this is why I wasn’t getting any sales :( Chad explained when he hunts he don’t go out to just kill something to eat, he hunts dear and it takes strategy to take and to get what he wants including setting up feeders, cameras, and following trail and habits for months before he gets the buck or doe he wants. Marketing your woodworking is the same way take for example Outdoor picnic tables people who buy these obviously have yards, money, and love the outdoors. O.K. how do I reach them ? well go to high end garden centers, STAY AWAY FROM BIG BOX STORES A.K.A HOME DEPOT etc. !!!!!! Marketing at home depot is a waste of time and stationary for the common woodworker as these people are concerned with price not quality and are not willing to pay for quality or you !! Lets do another one, this is fun isn’t it ! This is one for the person who builds heirloom items Blanket chest, bookcases, you get the picture the average woodworker :) the people who buy your stuff are going to make $35,000 or more and have a mindset to buy quality handcrafted items. where do these people go? try high end flea markets that specialize in handcrafted stuff and don’t allow any and everything in, art fairs are another way of getting word out Strategically placed fliers, postcards, or brochures will get you work also :) Don’t skimp on the printing have them professionally done and what you pay for them will repay itself in the long run, you are trying to stand out as the best in what you do cheap fliers Just won’t cut it and cartoons will only make you look fly by night. Places like vista print and other online companies do a great job and are affordable doing small batches for the average woodworker.
next week I will cover doing it on a shoestring budget until next week happy trails
-- Proverbs Ch:3 vs 5,6,7 Trust in the lord with all thine heart and lean not unto your own understanding but in all your ways aknowledge him and he shall direct your path email@example.com