Last week I covered a marketing plan for my business well this week Wether you are professional or hobbyist you can produce a professional looking booth for under $300.00 here what worked for me.
My friend who has been coaching me on marketing give me some pointers for my booth :)
First thing he said was make sure every thing coordinates (I know this sounds a little Martha Stewartish) but it will pay off in the long run what most small businesses fail to realize is to make everything look the same ( FAIL THIS AND YOU LOOK LIKE A FLY BY NIGHT OPERATION!!!!) colors must correspond with those in your logos, table cloths are a must and are best to match canopy colors made to match logo colors !!! carper isn’t necessary yet but plan on down the road for it. BTW it also must match nothing looks worse than red carpet in an blue booth!!!!
brochures whether done yourself or professionally printed must all tie in with your color scheme and preferably have your logo, as all of your stationary should also.
Black foam core presentation board available in most office supply stores is cheap and helps the reader read what you have printed other colors are available just pick a dark color to match and help light colored paper stand out professionally. fliers, posters, and price list are easy to do with Microsoft word. By printing out most FAQ’S, facts, and prices you will save on Popsicle and ice-cream problems to soothe your sore throat from all of the talking and you can strike a more personal conversation with your customer instead of the monolithic tone of explaining what you do. At every opportunity pass out information the person visiting your booth may not buy from you but could lead someone to you later!!!!!
Take samples,photos, and some products to your show don’t clutter your booth though !! , by showing potential customers work you may sweeten the deal by them playing with a small model of a dresser A.K.A my 1/2 scale dresser :) Below is a list of cost for my booth materials and where I purchased them.
Home Depot – Overhead canopy $ 60.00 ( a must to prevent sunburn)
vista print.com Affordable logos, stationary, banners and other marketing items Price varies on what you get!!!
Lowe’s – plastic folding table $ 60.00
local party store table skirts and cloths 25.00 average
total for me was $ 254.00
looking professional – Priceless
I am also this week designing storage for my shop and this will be my topic next week as well
When I do my first show I will post photos to show what I am Talking about here.
until next time—
-- Proverbs Ch:3 vs 5,6,7 Trust in the lord with all thine heart and lean not unto your own understanding but in all your ways aknowledge him and he shall direct your path firstname.lastname@example.org