A lot has happened since my last blog, But first I want to thank the lumberjocks who encouraged me and left messages on my last blog.
This past week the my friend at work who is a senior marketing person noticed the book I had, The woodworkers marketing guide by Martin Edic, after discussion of why I was reading the book he injected some personal advice that helped greatly.
In his words marketing is not how big an ad campaign is or how many people you can reach it is simply letting people know you exist!
Narrow this down to who will buy the item(s) you will make?, are your product(s) popular?,and how can I make them attractive to the potential buyer ?
In today’s age of computers a Web page is a must and not expensive at first. I have mine and it cost about 13.00 a month we spend that on coffee in a month. Building the site is not that hard but how do you get people to it?
Fliers, postcards, word of mouth, business cards, and E-mail marketing are your most inexpensive media options
put them up every where hand them out to the people who fit the above description of who will buy. Logos give the buyer a sense you are not a fly by night or off brand oddball many Major products and corporations have them and they are easy and sometimes inexpensive to get mine cost $35 and was great to help secure my name as a business. anyone wanting more info Please PM me And I will gladly help with more info.
Now blithely armed with this info now how or what do I do with it? CAMPAIGN IT!!!
Politicians do it so should you, I am starting mine this week , remember marketing is letting people know you exist!!!
I don’t have a photo gallery or any thing to show.
Well my friend who was a retired boat builder/ cabinetmaker once told me 90% of the boats Photographed were models of the large ones !!!! By scaling down you do two things one you have smaller scales to take to show potential clients, and second you don’t need a expensive photo booth you could use a bed-sheet or a large paper sheet to photograph outdoors using a 35mm camera with 800 peed film is about the best you can get to a professional photo without paying professional prices. If you are using a digital camera or buying one get the best one you can afford and set it on the highest setting you can .
Quickly you can build a portfolio this way and test a new design without getting expensive.
This week will be spent performing the above actions As put bluntly by me Businesses only fail for two reasons lack of persistence or lack of faith to not ever give up no matter the odds.
Until next week if you can’t be good be good at it.
Location is important but not the key thing. WHAT? that’s right location is important but not the key thing just when you are in an area you think you won’t be successful well you are absolutely wrong my friend . I have a piano dealer in downtown Akron who sells $20,000 baby grand pianos, Akron? Downtown? Akron’s put out great performers but is not the most likely town to sell pianos Especially downtown But he survives and does well Oh by the way they are located by a pregnancy service and a night club to boot remember the location slogan?
-- Proverbs Ch:3 vs 5,6,7 Trust in the lord with all thine heart and lean not unto your own understanding but in all your ways aknowledge him and he shall direct your path email@example.com