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    <title>Build A Maloof Inspired Rocker with Charles Brock at LumberJocks.com</title>
    <link>http://lumberjocks.com/rocknchairman/blog</link>
    <pubDate>Fri, 18 Feb 2011 15:08:54 GMT</pubDate>
    <description>This Blog is a Companion for Lumberjocks linking to my www.charlesbrockchairmaker.com Build A Maloof Inspired Rocker Website and Blog</description>
    <item>
      <title>How Did Sam Maloof's Rocker Inspire Us with That First Glance?</title>
      <link>http://lumberjocks.com/rocknchairman/blog/21410</link>
      <description>
        <![CDATA[<p>What makes Sam Maloof&#8217;s work so attractive at first glance? When I saw my first picture of his rocker in the old 1983 article in Fine Woodworking, What jumped out at me and said, &#8220;Wow&#8221;? What inspired all that has been said and done by woodworkers and lovers of fine furniture based on that initial look at his rocker?</p>


	<p>Maloof was a master woodworker, designer, finisher, personality and other things wonderful but my thought is to capture all of us so totally with that first glance he used something strong, powerful and quite probably unintentional. Maloof was a master of designing the lines of his chairs around a series of flattened &#8220;S&#8221; curves. The &#8220;S&#8221; curve is also called a cyma curve or a french curve among other names.</p>


	<p>The allure of the &#8220;S&#8221; Curve may be based on the power of the human form. Yes it is sensuous. A kind of rough southern gentleman saw my Maloof inspired rocker and exclaimed, &#8220;The seat on that chair looks like my wife&#8217;s <strong>*</strong>* looked when we got married&#8221;! I know he was on to something.</p>


	<p>Sam&#8217;s chairs are a series of almost continuous &#8220;S&#8221; curves. Looking at the rocker from almost any position the curves are long open , reversing radii that just make you feel good as they seem to resolve themselves with a gentle reverse just like the resolution of returning to the major chord in a musical composition. Rarely did he use a tight radius.</p>


	<p>The easiest example to observe is the flow of the rocker sleds as they reverse from a 42&#8221; radius. Study pictures of his work and you will see! For starters observe one of his arms and a leg from his high back dining chair. How many &#8220;S&#8221; curves do you see?</p>


	<p><a href="http://www.charlesbrockchairmaker.com">My website features my instructional dvd rocker and low back bundles along with seven day maloof inspired rocker workshops.</a><br /><img src="https://s3.amazonaws.com/ljimg/lgtdhhs.jpg" alt="" /></p>


	<p><img src="https://s3.amazonaws.com/ljimg/lgtdibf.jpg" alt="" /></p>]]>
      </description>
      <pubDate>Fri, 18 Feb 2011 15:08:54 GMT</pubDate>
      <guid>http://lumberjocks.com/rocknchairman/blog/21410</guid>
      <author>Charles Brock</author>
      <dc:creator>Charles Brock</dc:creator>
    </item>
    <item>
      <title>Learn to Sculpt A Flowing Chair with Charles Brock #2: Part 2 Start with the Hard Lines and a Rasp</title>
      <link>http://lumberjocks.com/rocknchairman/blog/15419</link>
      <description>
        <![CDATA[<p><strong>*</strong>I am a professional woodworker, <a href="http://www.charlesbrockchairmaker.com/">woodworking teacher</a> and publisher. Fine woodworkers can build their dream rocker with help from a dvd, book, full-size patterns and online support titled <a href="http://www.charlesbrockchairmaker.com">Build A Maloof Inspired Rocker with Charles Brock</a>. The next release in the series will be <a href="http://www.charlesbrockchairmaker.com/build-a-maloof-inspired-low-ba/">Build A Maloof Inspired Low Back Dining Chair</a>.*<br /><img src="http://3.bp.blogspot.com/_7MYSlCARBFY/S9raQsDsA8I/AAAAAAAAAKU/LCQ7xnZkIX0/s200/-18.jpg" title="Hard Lines of the Low Back D. Chair" alt="Hard Lines of the Low Back D. Chair" /><br /><em>Part 1 &#8211; &#8220;Lines, Shadows and Curves, Oh My!&#8221; contained some exercises to help train and improve your sculptor&#8217;s eye. Let&#8217;s put the rasp to wood in Part 2 and see what flows from the event.</p>


	<p>I see chair sculpting in four phases: Construction, Hard Lines, Soft Lines, Transitions</p>


	<p>During the construction phase you make the chair&#8217;s parts and join them using the band saw, table saw, lathe and other tools. Many of the hard lines are formed by this construction phase which ends with parts joined to each other. But most of these hard lines need to be transformed or sculpted so they form a flow from one part to the other. That is the topic for this article.</p>


	<p>Where do I begin. Pick up a tool and see what happens. We are back to the fear problem unless we just jump in<br />and take a chance. Is everybody going to be good at it? No! There isn&#8217;t a to risk in comparison to many things we endeavor to do, but a lot to gain by trying.</p>


	<p>First find a model for comparison. In my newest &#8220;Build A Maloof Inspired&#8221; Instructional bundle I do a video segment comparing and contrasting the Maloof Inspired Low Back Dining Chair roughed out, assembled and ready to sculpt and a finished chair. In the comparison I draw what I refer to as topographical lines on the chair to show the way surfaces transition in various radii to join other surfaces forming hard and soft lines. I used a white pencil on walnut to show these contours. For your own project a mental compare and contrast with a picture of the object you are sculpting would be of great benefit. <img src="http:////2.bp.blogspot.com/_7MYSlCARBFY/S9rZytdvvII/AAAAAAAAAKM/JAxmBa_hh0A/s200/LBDCCompare.jpg" title="Comparison" alt="Comparison" /></p>


	<p>When I am unsure of finding my chair&#8217;s shape in the roughed out parts, I prefer to sculpt my prototypes with a rasp. I use Auriou rasps and the number system I will talk about relates to them. The lower the number the more coarse the higher the number the finer. The Auriou&#8217;s are hand stitched meaning their teeth are set by hand making that are totally random void of a pattern. The result is that they leave a much smoother cut which will not be furrow or tear-out if the rasp is used correctly. They also have teeth right up to and along the edge,allowing the sculptor to get into corners and crevices. They are a much harder cut on your wallet in that they average $100+ for each rasp. A set of 3 rasps I recommend will take care of a great many of your needs and is available at Highland Woodworking. There are other choices. Sam Maloof used Nicholson&#8217;s patternmaker&#8217;s rasp. They are the best of those not hand stitched.</p>


	<p>The first rasps I grab are the combi flat #5 on one side #9 on the other and a big #10 cabinetmakers rasp that is curved on one side and flat on the other and comes to a point. cabinetmakers rasp. Work with how they cut on some long scrap. Use big muscles and make long sweeps focusing on holding the rasp at 45 degrees to the length of the piece of wood while pushing the rasp along the length . Do not saw with the rasp. When the cut is cleanest you have found its best working angle. Look at the rasp&#8217;s teeth and push the teeth in that direction.<br /><img src="http://2.bp.blogspot.com/_7MYSlCARBFY/S9rZfNPpu4I/AAAAAAAAAKE/Ry3nZPA-tDI/s200/124746.jpg" title="Auriou Rasp Set" alt="Auriou Rasp Set" /><br />While making long sweeps you will be establishing a flat. When I round over a surface with a rasp, I mentally divide the surface into a series of contiguous flats and then join them with flats until they appxoximate a radius that pleases me.</p>


	<p>Start with an arm. How do you want the outside line of the arm to flow? Is it going to provide lift is it going to have a sweep and in what direction? A way to answer this question is by deciding whether the flow for the chair from any point of view is going to be generally up and back (uplifting) or down and back, etc.</p>


	<p>Are there lines that will flow from the front leg through the arm. Is there a line which will continue into the back leg?</p>


	<p>Start with the big rasps, using sweeping, big muscle strokes. Work on it until it smiles at you!</p>


	<p>Remember the best tools in your kit are patience, persistence and attitude!</p>


	<p>Part 3 will explore the use of a grinder to transform and establish the hard lines when you know where they are and you want to get there in a hurry!<br /></em></p>]]>
      </description>
      <pubDate>Fri, 30 Apr 2010 15:58:05 GMT</pubDate>
      <guid>http://lumberjocks.com/rocknchairman/blog/15419</guid>
      <author>Charles Brock</author>
      <dc:creator>Charles Brock</dc:creator>
    </item>
    <item>
      <title>Learn to Sculpt A Flowing Chair with Charles Brock #1: Lines, Shadows and Curves, OH MY!</title>
      <link>http://lumberjocks.com/rocknchairman/blog/15204</link>
      <description>
        <![CDATA[<p>**I am a professional woodworker, <a href="http://www.charlesbrockchairmaker.com/">woodworking teacher</a> and publisher. Fine woodworkers can build their dream rocker with help from a dvd, book, full-size patterns and online support titled <a href="http://www.charlesbrockchairmaker.com">Build A Maloof Inspired Rocker with Charles Brock</a>. The next release in the series will be <a href="http://www.charlesbrockchairmaker.com/build-a-maloof-inspired-low-ba/">Build A Maloof Inspired Low Back Dining Chair</a>.</p>


	<p><a href="http://www.charlesbrockchairmaker.com"><img src="http://1.bp.blogspot.com/_7MYSlCARBFY/S8xAzDquDNI/AAAAAAAAAJs/2w-d2LVFU3c/s320/View1.jpg" title="Maloof Inspired Rocker" alt="Maloof Inspired Rocker" /></a></p>


	<p><em>A graduate of one of the moist prestigious woodworking schools in the U.S. recently wrote me to ask for help. I am not sure how he arrived at having constructed a roughed out Maloof type rocker since they were inquiring about my bundle. They were fearful of shaping and sculpting the legs, seat, crest rail ,etc. and then faring one into the other. You know the tried and true FDR saying,”The only thing you have to fear is fear itself!” Sometimes we are afraid of failure and sometimes we are actually afraid of success. It is the old writers block, only in this case sculptor’s block.</p>


	<p>Let me qualify this as a discussion of art over engineering. The engineering qualities of the woodworker are very necessary as I have written before. This is more about freeing oneself from formula to producing what looks good to you and hopefully other observers.</p>


	<p>Does nature or nurture make a wood sculptor? A man sat in the back of one of my Maloof Inspired Rocker Demo<br />Classes for a day and a half before raising his hand and stating, “I can put it together but I can’t shape it!” He went on to describe his totally frustrated attempts to do anything art related.</p>


	<p><a href="http://www.charlesbrockchairmaker.com"><img src="http://4.bp.blogspot.com/_7MYSlCARBFY/S8xCH8aiEtI/AAAAAAAAAJ8/VQo2eIAgrRA/s200/LowBackDiningChairCover.jpg" title="Low Back Dining Chair" alt="Low Back Dining Chair" /></a></p>


	<p>What are the human tools necessary for success as a sculptor of wood? Sight is huge but not totally necessary. If you can see the line or visualize it, you are ready to pick up the tools and sculpt. If not, you must become a student of sight. Try this activity. Most cars are automotive sculpture. Follow the hard lines (they define the edges or movement) and how they pull the eye around the car. Find the softer lines and how they cause transitions to be made from surface to surface or hard line to hard line. Make visual comparisons of two cars that are in a competing group. Observe a Camry and a Honda. This will really work well if both cars are the same color. How are the lines the same? How are they different? Observe how opposing surfaces meet. Is the line caused by the meeting of two surfaces that have different radii? What surfaces are concave? Which are convex? Where are the flat surfaces? Where are the shadows? What causes the shadows? Train your powers of observation. Now describe the lines and decide what their purposes are in the over-all design. Do the same thing with nature. Trees, leaves, flowers all have shapes, lines and surfaces in opposition. How do they work together to form the whole?</p>


	<p>The first sentence in the previous paragraph sounds ridiculous and yes, I am sure an overstatement. Touch is huge and can help if you have a vision deficit ! When I started studying Sam Maloof’s work I saw them in a museum setting and I explored Sam’s chairs kinesthetically. I touched and rubbed them with my fingers every time the security guard turned his head. I was using my fingers to get the details. Just another way to program them to memory. As I sculpt I am always touching and asking myself how does it feel? Is it flat, hollow, round? How does it flow?</p>


	<p>Get a ball of modeler’s clay and form surfaces in opposition that you like and form a lines at the transition between the two. Visualize , think and feel, you are on your way!</p>


	<p>The next post will discuss lines that are satisfying and flowing versus what is not!</em></p>]]>
      </description>
      <pubDate>Mon, 19 Apr 2010 15:05:24 GMT</pubDate>
      <guid>http://lumberjocks.com/rocknchairman/blog/15204</guid>
      <author>Charles Brock</author>
      <dc:creator>Charles Brock</dc:creator>
    </item>
    <item>
      <title>Are you a #1 or a #10 on the Woodworker's Style Continuum </title>
      <link>http://lumberjocks.com/rocknchairman/blog/14819</link>
      <description>
        <![CDATA[<p><strong>I am a woodworker, teacher and publisher of woodworking instructional bundles consisting of DVD, book, full-size patterns and on-line support. <a href="http://www.charlesbrockchairmaker.com">Build A Maloof Inspired Rocker with Charles Brock</a> has sold to hundreds of fine woodworkers all over the world. My newest project <a href="http://www.charlesbrockchairmaker.com/build-a-maloof-inspired-low-ba/">Build A Maloof Inspired Low-Back Dining Chair with Charles Brock</a> will be available soon.</strong></p>


	<p><em>When teaching woodworking classes I can quickly tell if a woodworker&#8217;s style is that of an artist or an engineer or somewhere in between. Think of it as a ten point scale or continuum with 1 being the artist and 10 being the engineer. This evaluation not only helps me understand how to help students achieve success but it has helped me with my focus on projects.</p>


	<p>The Maloof Inspired Rocker project that I teach, like most chairs or functional furniture is evaluated in the end as how well did form meet function? The woodworker&#8217;s style dictates what comes easiest and what will be the hardest to accomplish, form or function. I have had students that could sculpt beautiful lines but really struggled with the unforgiving process of creating tight structural joints. They are the artists. Being an artist is a blessing until you struggle on the engineering side of your project. Plans are seldom if scarcely used. They get in the way of what&#8217;s important. It&#8217;s all form (lines, curve, textures and colors) to the #1 artist. Their chair may look good but might not sit or rock safely. It may never go together.</p>


	<p>On the other end of the woodworking continuum lives the engineer. The engineer typically has all the tools perfectly sharpened ready to follow explicit instructions using plans with precise measurements. Joinery is tight and functional and the chair will rock and support the sitter but the sculpting shows a failure to take risks to form their own curves and explore lines that would make the chair flow.</p>


	<p>It&#8217;s important that you know where you are on the continuum. If you are a 4 you are more of an artist but very close to being well-balanced. An 8 would describe a woodworker whose strong suit was following directions but short on taking artistic risks.</p>


	<p>If you know where you would fall on the continuum you will know your strengths from which you can work from and the areas of risk on which you should work the most. The purpose is to grow at whatever you do.</p>


	<p>I would like to think of myself as a 5 (being very well balanced) when in reality I am surely a 4 working harder at the engineering side meaning I don&#8217;t like to measure or deal with identifying a radius as long as I am happy with the results. Sculpting is my preference but to teach and publish I must identify, quantify and communicate information in an organized, precise way like an engineer.</p>


	<p>Think about it!</em></p>]]>
      </description>
      <pubDate>Mon, 29 Mar 2010 14:57:18 GMT</pubDate>
      <guid>http://lumberjocks.com/rocknchairman/blog/14819</guid>
      <author>Charles Brock</author>
      <dc:creator>Charles Brock</dc:creator>
    </item>
    <item>
      <title>Going Pro as a Woodworker - Part 5 - Getting the Tools you Need</title>
      <link>http://lumberjocks.com/rocknchairman/blog/14768</link>
      <description>
        <![CDATA[<p><strong>I am a professional woodworker, instructor and publisher.  My <a href="http://www.charlesbrockchairmaker.com">instructional bundle</a> titled &#8220;Build A Maloof Inspired Rocker with Charles Brock&#8221; has helped fine woodworkers all over the world to make their rocker a reality.My newest project is <a href="http://www.charlesbrockchairmaker.com/build-a-maloof-inspired-low-ba/">Build A Maloof Inspired Low Back Dining Chair with Charles Brock</a>. Part five is my opinion about acquiring the tools of the trade. I hope you enjoy!</strong></p>


	<p><em>While teaching a recent woodworking class, I was asked a question in front of the group that could sound both humorous but very relevant. How do you justify or sneak your tool purchases past your better half? The class got all fired up about the topic letting me know that we had hit hot common ground.</p>


	<p>Well my method was to leave it in the truck, go in, hug the wife and wait for my beloved to head for her favorite chair in the bedroom so I could usher the the tool or tools past the front door on the way to the shop. Then I blend it into the general collection as quickly as possible and get rid of all incriminating packaging ASAP. You probably do something very similar. It doesn&#8217;t really matter how wealthy or poor you are we all have the same problems just a different number of zeroes at the end of them. The real point is that we don&#8217;t want to and can&#8217;t waste money on tools that are non-productive, mediocre or promise to do a lot but don&#8217;t do anything well.</p>


	<p>My first tool was a radial arm saw. The Sears info said it would crosscut, rip, route and perform great feats of joinery. My uncle said, &#8220;Don&#8217;t believe all that, if you can get one tool that does a single job well. You will have something!&#8221; The saw crosscut well if you kept visitors from leaning against the saw&#8217;s table (pushed it out of square). The motor ran at one speed making it a terrible router (too slow) and dangerous for anything else.</p>


	<p>Finally I&#8217;ll get to the topic. The first thing you need to decide is what do you want to build? That is an irritating question if you don&#8217;t have an answer for it, but you can&#8217;t argue with the logic. You buy a tool to do a job. If you don&#8217;t have a goal in mind you don&#8217;t need the tool. I have seen so many woodworkers put together a model shop, every tool and I mean every tool beautifully organized and ready for building something but not much is produced. On the other hand there are woodworkers who turn out amazing work with home-made tools or very few tools. Again they specialize and the work is not about the tools but what they want to accomplish. Simply a means to an end. If you don&#8217;t decide what you want to accomplish it doesn&#8217;t matter what tools you collect. You will just collect tools you better not go pro you will eventually be a generalist who has gone broke.</p>


	<p>Because of competition, price and competition will help you get what you really need for the same or less than the cost 20 years ago. Old is not necessarily better or is the newest technology the best buy. It has to be assessed on a tool to tool basis. Stay away from gimmicks and hot items. Use your money for the basics. I have a six hundred dollar dovetail jig on the shelf that I don&#8217;t need because I rarely build items needing dovetails, the manual is irritating and I learned to cut them hand. That purchase was made at least 12 years ago when I was a generalist, part-time non-specialized pro.</p>


	<p>What do you need?</p>


	<p>You have to have a good table saw at least a better contractor&#8217;s saw with 1 1/2 HP or better, standard miter slots, t-square fence and a flat solid surface (cast iron or the new granite) top. I would build a crosscut sled and buy an aftermarket miter gauge without too many bells and whistles. Don&#8217;t buy the gauge advertised by the slick salesman at the show. I have buyer&#8217;s remorse for several show buys in my career. SawStop technology is great if you can afford it. It is arguable that we must afford it from the side of safety.</p>


	<p>Buy a good heavy jointer. Everything starts at the jointer. Stock must be square and you better start at the jointer. Six inch is fine but an eight inch makes good sense at today&#8217;s prices. But again, What do you want to make? The helical heads and carbide cutters are great if you are going to need almost finished flat, square boards, but you are probably not. You need square boards. Don&#8217;t spend the babies milk money on this!</p>


	<p>Planers are cheap! The lunch box type for less than $500 is the way to go unless you are running flooring.</p>


	<p>Bandsaws are important to me because I use them for ripping, resawing, cutting out patterns and parts and shaping them. I make sculptural chairs so I need a big solid saw. I bought a 20 inch 3 horse Italian beast.</p>


	<p>Lathe purchases should be based on what you want to do. You can justify a large lathe if you turn large bowls. You can turn most furniture products with a small lathe. But again if you build bedposts you need &#8230;....!</p>


	<p>Hand tools are where I spend most of my money. Four or Five times the amount of stationary tools. But you must again know what you want to accomplish and buy the best to a point. My chisels are a mid priced brand they are not the best Japanese steel. My rasps are the best because that is where I need the best.</p>


	<p>Don&#8217;t go cheap on education, information, safety, light, heat or AC and cleaning the air.</p>


	<p>After all of this the best tools in your pro tool box are attitude and persistence. </em></p>]]>
      </description>
      <pubDate>Fri, 26 Mar 2010 16:45:27 GMT</pubDate>
      <guid>http://lumberjocks.com/rocknchairman/blog/14768</guid>
      <author>Charles Brock</author>
      <dc:creator>Charles Brock</dc:creator>
    </item>
    <item>
      <title>The Maloof Inspired Rocker Russian Style - Parts 1 and 2</title>
      <link>http://lumberjocks.com/rocknchairman/blog/14691</link>
      <description>
        <![CDATA[<p><strong>My <a href="http://www.charlesbrockchairmaker.com">Build A Maloof Inspired Rocker Instructional Bundle</a> has helped fine woodworkers all over the world to build their &#8220;Bucket List&#8221; rocker. The following is one of my favorite customer feedback stories. It really touched me that a project from Columbus, Georgia could reach around the woodworking world.</strong></p>


	<p><strong>Part 1</strong></p>


	<p><em>Thomas Friedman&#8217;s book &#8220;The World is Flat&#8221; describes the world&#8217;s new reality. The computer and the Internet have made it possible for people to connect via virtual bridges of interest anywhere on the globe.</p>


	<p>Woodworkers of the world unite! Before my Maloof Inspired Rocker bundle became available with the DVD through Highland Woodworking, I sold a small booklet and the full-size patterns on my website <a href="http://www.charlesbrockchairmaker.com/">http://www.charlesbrockchairmaker.com/</a>. Each morning I would open my email and see if I had any new purchases from my PayPal account. There had been many sales to Canada and even Sweden, but one morning as I wiped my eyes I saw a name written in Russian. Vladimir Parfenov eagerly agreed to pay the cost of the extra shipping to get the package to Moscow, Russia. To me this was very special!<br /></em><br /><em>I was a middle school student during the Cold War. We lived in fear of nuclear Holocaust. Neighbors built fall-out shelters and we practiced getting under our desks at school in case of a blast. This was kind of funny to me because the desktop was wood and I figured would only accelerate our destruction. The Cuban Missile Crisis worsened our fears to the point that twelve or thirteen year old boys were talking about &#8220;the end&#8221; rather than girls and Mickey Mantle.</p>


	<p>Now I am sixty years old and I have connected with Vladimir in Russia and he anxiously wants to build my rocker. He told me he was a beginning carpenter and was very motivated to achieve. His emails are either translated through software or he speaks and writes some English. On the fourth of July, he emailed me saying&#8221; Happy Independence Day!&#8221; This was a great moment for me. I learned that the world (as Thomas Friedman said) is virtually flat. People can connect and unite to build those bridges through common interest threads like woodworking. Vladimir and myself are probably more alike than different. How alike I may never know.</p>


	<p>Yesterday I received the Vladimir&#8217;s pictures of his finished chair and he thanked me for my help.</p>


	<p>I was thrilled to have my rocker patterns reach around the globe, but best of all to have an opportunity to make a friend in Russia. Woodworkers and the Internet have helped us join hands and be &#8220;Comrades&#8221; after all this time.</p>


	<p>Read the Part 2 to learn of Vladimir&#8217;s story. I have asked him for pictures of his shop, tools and to find out about his experiences as a woodworker. The opportunity to see how a Russian woodworker pursues their love of the art will be I hope enlightening.</em></p>


	<p><strong>Part 2</strong></p>


	<p><em>He began collecting tools for shaping wood to go along with the other tools in his 140 square foot shop that he maintains in the basement of a multi-story apartment building where he and his family live. His choice of wood for the rocker was 8/4 beech because it is plentiful in Russia and 10 times cheaper than walnut. He made a few errors along the way building his chair, but perseverance and a woodworker&#8217;s commitment brought his dream rocker to completion.</p>


	<p>Hearing Vladimir&#8217;s story has helped me realize that a passion for working wood can transcend geographical boundaries and cultural differences and that we have a lot in common no matter where we live. We become inspired to work on a project and research our current questions (thank goodness for the Internet), buy or collect the tools we need or want, select wood that we can afford, retreat to a shop that is always too small, then work through the compromises of victory and defeat until we have made our project a reality.</p>


	<p>I was thrilled to have my rocker patterns reach around the globe, but best of all to have had the opportunity to make a friend in faraway Russia. After all these years, woodworking and the Internet have helped us join hands as &#8220;comrades.&#8221; </em></p>


	<p><a href="http://">Follow this link to see the pictures of Vladimir's work.</a><a href="http://www.highlandwoodworking.com/woodnews/2010february/vladimir.html">http://www.highlandwoodworking.com/woodnews/2010february/vladimir.html</a></p>


	<p>This Saturday I received a package from Vladimir. It was one of his beautiful boxes. He sent it to me to thank me for helping him with his dream of building a Maloof inspired rocker. It is one of my most prized possessions. Thank you Vladimir!</p>]]>
      </description>
      <pubDate>Mon, 22 Mar 2010 14:18:35 GMT</pubDate>
      <guid>http://lumberjocks.com/rocknchairman/blog/14691</guid>
      <author>Charles Brock</author>
      <dc:creator>Charles Brock</dc:creator>
    </item>
    <item>
      <title>The Maloof Inspired Rocker Russian Style - Part 1</title>
      <link>http://lumberjocks.com/rocknchairman/blog/14604</link>
      <description>
        <![CDATA[<p><strong>My <a href="http://www.charlesbrockchairmaker.com">Build A Maloof Inspired Rocker Instructional Bundle</a> has helped fine woodworkers all over the world to build their &#8220;Bucket List&#8221; rocker. The following is one of my favorite customer feedback stories. It really touched me that a project from Columbus, Georgia could reach around the woodworking world.</strong></p>


	<p><em>Thomas Friedman&#8217;s book &#8220;The World is Flat&#8221; describes the world&#8217;s new reality. The computer and the Internet have made it possible for people to connect via virtual bridges of interest anywhere on the globe.</p>


	<p>Woodworkers of the world unite! Before my Maloof Inspired Rocker bundle became available with the DVD through Highland Woodworking, I sold a small booklet and the full-size patterns on my website <a href="http://www.charlesbrockchairmaker.com/">http://www.charlesbrockchairmaker.com/</a>. Each morning I would open my email and see if I had any new purchases from my PayPal account. There had been many sales to Canada and even Sweden, but one morning as I wiped my eyes I saw a name written in Russian. Vladimir Parfenov eagerly agreed to pay the cost of the extra shipping to get the package to Moscow, Russia. To me this was very special!<br /></em><br /><em>I was a middle school student during the Cold War. We lived in fear of nuclear Holocaust. Neighbors built fall-out shelters and we practiced getting under our desks at school in case of a blast. This was kind of funny to me because the desktop was wood and I figured would only accelerate our destruction. The Cuban Missile Crisis worsened our fears to the point that twelve or thirteen year old boys were talking about &#8220;the end&#8221; rather than girls and Mickey Mantle.</p>


	<p>Now I am sixty years old and I have connected with Vladimir in Russia and he anxiously wants to build my rocker. He told me he was a beginning carpenter and was very motivated to achieve. His emails are either translated through software or he speaks and writes some English. On the fourth of July, he emailed me saying&#8221; Happy Independence Day!&#8221; This was a great moment for me. I learned that the world (as Thomas Friedman said) is virtually flat. People can connect and unite to build those bridges through common interest threads like woodworking. Vladimir and myself are probably more alike than different. How alike I may never know.</p>


	<p>Yesterday I received the Vladimir&#8217;s pictures of his finished chair and he thanked me for my help.</p>


	<p>I was thrilled to have my rocker patterns reach around the globe, but best of all to have an opportunity to make a friend in Russia. Woodworkers and the Internet have helped us join hands and be &#8220;Comrades&#8221; after all this time.</p>


	<p>Read the Part 2 to learn of Vladimir&#8217;s story. I have asked him for pictures of his shop, tools and to find out about his experiences as a woodworker. The opportunity to see how a Russian woodworker pursues their love of the art will be I hope enlightening.</em></p>]]>
      </description>
      <pubDate>Thu, 18 Mar 2010 16:24:59 GMT</pubDate>
      <guid>http://lumberjocks.com/rocknchairman/blog/14604</guid>
      <author>Charles Brock</author>
      <dc:creator>Charles Brock</dc:creator>
    </item>
    <item>
      <title>Seven Day Build Your Maloof Inspired Rocker Class</title>
      <link>http://lumberjocks.com/rocknchairman/blog/14561</link>
      <description>
        <![CDATA[<p>I am a Woodworker, teacher and producer of the DVD,book and pattern bundle titled &#8220;Build A Maloof Inspired Rocker with Charles Brock.&#8221;. My website is <a href="http://www.charlesbrockchairmaker.com">www.charlesbrockchairmaker.com</a>. My newest project is the second in the Build A Maloof Inspired Furniture Series titled <a href="http://www.charlesbrockchairmaker.com/build-a-maloof-inspired-low-ba/">Build A Maloof Inspired Low Back Dining Chair with Charles Brock.</a></p>


	<p>Pictures of some of my student&#8217;s work are shown on my project post.</p>


	<p>On January 12, 2010, five fine woodworkers who journeyed from across the United States arrived at Maloof Inspired Rocker School with me at Highland Woodworking in Atlanta. From there it was total immersion in bandsawing, joining, routing, rasping, drilling, bending, gluing and scraping walnut stock into the parts of their dream rockers. Students rotated through work stations while Charles and his assistant Mark McGowan gave whole group and individual instruction on each step of rocker construction.</p>


	<p>Each day there were different tasks to accomplish. Highland Woodworking supplied the class with two bandsaws that were kept constantly busy shaping the seats, arms, headrests, legs and seven spindles. Each student spent lots of bench time carving the seven spindles into a matched set using rasps and spoke shaves. There was no logjam at the machines because there was always work to continue doing on the spindles. The rocker cold lamination glue form was busy three times every day with rocker sled glue-ups.</p>


	<p>Three Festool RAS 115 rotary sanders were used with Festool dust extractors to enable three students at a time to sculpt the contours of their seats without choking on the dust. Students also used Festool Domino jointers to align and strengthen the coopered seat joints. Students took turns sawing the notches and dados in their seat to leg joints with a SawStop Table Saw. I said, &#8220;The SawStop technology allows safe table saw instruction in a class for the first time! Everybody should have this peace of mind!</p>


	<p>The goals of the class were met and everyone went home with all their parts fitted and shaped and screwed together. It takes approximately 150 to 200 hours to build a rocker and each student completed the initial 70 hours. They shipped their rockers home &#8220;knocked down&#8221; ready to glue-up, shape, scrape, sand and finish in their own shops.</p>


	<p>A dentist from Buffalo, NY said, &#8220;Charles and Mark made the experience more than fabulous. Their info and hospitality are winners. I have been to many dental technique courses – hands on – and taught at many. This was like the very best of them. I am very glad I took part in the course, and am recommending it to some of my woodworker friends.&#8221;</p>


	<p>Visit the Seven Day Class Slideshow by<a href="http://"> Clicking Here.</a><a href="http://picasaweb.google.com/rocknchairman/SevenDayBuildYourMaloofInspiredRockerClassJanuary12182010#slideshow/5434049884700811314">http://picasaweb.google.com/rocknchairman/SevenDayBuildYourMaloofInspiredRockerClassJanuary12182010#slideshow/5434049884700811314</a><br />I am offering another Build Your Maloof Inspired Rocker Class in August 2010. The class is limited to five students. <a href="http://www.charlesbrockchairmaker.com/contact-me/?SSScrollPosition=0">Email me</a> for more information. The teacher student ratio is 5 to 2 so each student can get full benefit of the instruction as they build their own dream rocker.</p>]]>
      </description>
      <pubDate>Tue, 16 Mar 2010 13:35:48 GMT</pubDate>
      <guid>http://lumberjocks.com/rocknchairman/blog/14561</guid>
      <author>Charles Brock</author>
      <dc:creator>Charles Brock</dc:creator>
    </item>
    <item>
      <title>Going Pro As a Woodworker Part 4 - Finding Customers</title>
      <link>http://lumberjocks.com/rocknchairman/blog/14487</link>
      <description>
        <![CDATA[<p>This is a series taken from my website&#8217;s blog <a href="http://www.charlesbrockchairmaker.com">www.charlesbrockchairmaker.com</a> on becoming a woodworking professional. Previous Going Pro posts include &#8220;The Dark Side,  The Thrill of It All and Building Your Brand.&#8221; My newest project is the second in the  Build A Maloof Inspired Furniture Series to go with the Maloof Inspired rocker titled <a href="http://www.charlesbrockchairmaker.com/build-a-maloof-inspired-low-ba/">Build A Maloof Inspired Low Back Dining Chair with Charles Brock</a>.</p>


	<p>&#8220;If you build it they will come!&#8221; This is not completely true. This addition makes the statement ring true to me, &#8220;If you build it and they know about it they will come!&#8221;</p>


	<p>Sam Maloof struggled with finding the best way to connect with customers during the early part of his career. For him to build &#8220;It,&#8221; wasn&#8217;t enough. He tried designer galleries for a while and had to give too much money (commissions) and control. He finally settled on a one customer at a time model while really pushing the magazine, newspaper article and book methods of getting the word out about his work.</p>


	<p>The &#8220;humble&#8221; woodworker can&#8217;t be so humble in reality. The woodworker, businessman must be more like the character in the old private detective series named Columbo. He was always asking questions , never thwarted but never rude and always &#8220;humble&#8221; as he moved in to solve the case. In the case of the humble woodworker you must find opportunity after opportunity to show, talk about and/or tell a story about your furniture. To do this you need to know your story and develop your brand before moving forward to find your real customers. In other words, Who are you? What is your story? What do you do? What is your product&#8217;s value?</p>


	<p>Consider these questions to find your customers:</p>


	<ul>
	<li>Who are your customers? You should be able to describe them. Education, income, age, interests, vocations, dreams, needs and values. They are your target. A person recently asked me if I ever took my chairs over to a local flea market to sell. I graciously thanked him for his suggestion . He didn&#8217;t know my customer.</li>
	</ul>


	<ul>
	<li>Where are your customers located? I live in a city that is more concerned with price than the experiences of life. As a young woodworker making custom furniture, I competed with furniture stores in my local market. Let me tell you there is not any profit there.You have to fish in a pond with the fish you want to catch.</li>
	</ul>


	<ul>
	<li>How do you get your furniture or story in front of your customer? Once you know the answer to the above and you have developed a product out of wood that you think your customer desires, then you have to place your brand in front of them. (see blog article concerning developing your brand)</li>
	</ul>


	<p>I found out through bold effort that the media needs a story. They have all of this space, TV, radio, magazines and newspapers that they need to feed. I find that a press release emailed to the newspaper or magazine works well. Give them enough of an idea for a story that they can take it and make it their own.</p>


	<p>Example: We have a turning club locally that was having a devil of a time getting press. I told the president that I would use a method I had used before to get them a story. The local paper&#8217;s &#8220;Home Section&#8221; was a good fit for a story about wood turners (mostly men) wearing plaid concerned with designing and making wooden decorative items with texture, shape and color using lathes. I emailed the story idea to the home editor and she pounced on the idea. The story brought renewed interest, new members and enough orders to improve their clubs teaching mission. I have done the same thing with teaching woodworking classes. They need to print!</p>


	<p>The media loves human stories about craftsmanship and passing skills to a new generation. They need you! (See a magazine story link in part 2 of this series that is an example of how I have used this method)</p>


	<p>If your customer can afford your work they read and keep abreast of what is going on using the media in some form. Try the following to find your customer one, fifty, five hundred or thousands of miles away from home:</p>


	<ul>
	<li>Establish a blog or website. I have sold my woodworking products to customers all over the world even in Moscow, Russia by utilizing the internet. Like I have said before, take or pay for high quality professional pictures of your work and post them on the web. Create your store. The world is flat on the internet and you look as big as anybody.</li>
		<li>Join and link to individuals on the internet that will place you in front of your customer.</li>
		<li>Send links and stories to TV stations, magazines and newspapers that can place your work and story in front of your customer.</li>
		<li>Recognize key people who can get the word out for you as a customer or connector to your next target customer.</li>
		<li>Study other successful woodworkers and find out their story. They can be and usually know the keys to success. This works for anything you want to do!</li>
	</ul>


	<p>While you are perceived as the humble woodworker, sell, sell. sell!!!</p>


	<p>The next part will discuss acquiring the correct tools for success.</p>]]>
      </description>
      <pubDate>Sat, 13 Mar 2010 20:19:56 GMT</pubDate>
      <guid>http://lumberjocks.com/rocknchairman/blog/14487</guid>
      <author>Charles Brock</author>
      <dc:creator>Charles Brock</dc:creator>
    </item>
    <item>
      <title>Going Pro as a Woodworker Part 3 - Developing Your Brand</title>
      <link>http://lumberjocks.com/rocknchairman/blog/14433</link>
      <description>
        <![CDATA[<p>Some of the most talented people in the world work in complete anonymity. If they are lucky after death somebody discovers their work and it becomes something of value. A professional should receive re numeration for their work and money too! Ha! How do you make the necessary connections with a qualified customer?</p>


	<p>What Is Your Brand?</p>


	<p>For years I was a general furniture maker. I built a large number of beds, tables and cupboards. I was a furniture maker with very little identity in a town determined to make price the main issue of any purchase. My plan was to take any (hopefully profitable) job available. Wrong plan!</p>


	<p>Specialize! It is a better plan.</p>


	<p>What do you want people to associate instantly with your business. With Maloof it was the handcrafted, high-end contemporary rocker. Krenov was known for the small cabinets on a stand. They all had a brand. It didn&#8217;t just happen it developed and when they discovered it they were photographed with the piece over and over again. You may have noticed Sam even favored particular angles of his rocker.</p>


	<p>First you have to produce a signature piece to develop into your brand. What is your product? What piece of furniture do you make that draws the greatest interest? Is it different? Is it something that will sell as you develop the design? Sam developed the rocker over many pieces. What types of work do you enjoy the most? The piece you are most passionate about is what you will enjoy developing the most.</p>


	<p>Once you decide what to build hire a professional photographer to shoot a collection of digital hi-resolution pictures. Have the pictures stored on a disk or card, etc. You will need two of each. One for print (300 resolution) and JPEGs for web use. Don&#8217;t skimp! Have shots made with different backgrounds. Lighting and background colors can make most woodwork pop. You have to find the right one though and that will take time and effort.</p>


	<p>My big break came from emailing a professionally made picture to a company in hopes of getting a link from their website to my blog. Several weeks later I received a call from the company inviting me to teach the classes that Sam had historically taught at their school. I always lead any print ad or class ad with one of two pictures. One picture includes me, the other is the same picture of the rocker. This picture was chosen because it connects my rocker with the inspiration of Maloof.</p>


	<p><a href="http://www.charlesbrockchairmaker.com">Build A Maloof Inspired Rocker with Charles Brock</a></p>


	<p>Next, I will tell you how to get your branded product in front of qualified customers.</p>]]>
      </description>
      <pubDate>Thu, 11 Mar 2010 18:27:21 GMT</pubDate>
      <guid>http://lumberjocks.com/rocknchairman/blog/14433</guid>
      <author>Charles Brock</author>
      <dc:creator>Charles Brock</dc:creator>
    </item>
    <item>
      <title>Going Pro as a Woodworker Part 2 - The Thrill of It All</title>
      <link>http://lumberjocks.com/rocknchairman/blog/14339</link>
      <description>
        <![CDATA[<p><strong>In Part 1- &#8220;The Dark Side&#8221; I hit the realities of life as a woodworking pro head-on. It&#8217;s hard to make a living and may not be your dream. Part 2 gives my version of why the struggles can be worth it if you can finish the drill!
</strong><br /><em>The life of a professional woodworker/ furniture maker is a dream to most 9 to 5&#8217;ers. Having been one for thirty years I knew what I wanted to do once I earned my retirement. There is not a day that I don&#8217;t count my wonderful blessings personally and professionally.</p>


	<p>Maslow&#8217;s revered Hierarchy of Needs has a top level called self actualization. As a productive, professional woodworker I honestly feel I have arrived at this level. I am who I am supposed to be, doing what I do best for people who value my work. More people should be blessed to achieve this level of fulfilment. From a favorite traditional hymn&#8217;s lyric, &#8220;I was lost but now I&#8217;m found.&#8221; I get to work with what I have to make one of God&#8217;s most beautiful creations into something of form and function. The ideas flow when you work freely with your two hands and are fortunate enough to do it with a sense of trust and not desperation.</p>


	<p>When you are confident about your craft and your personal story, I have found that people will listen and ask questions of you concerning every aspect of what you do. You have to mention to people what you do. Very few people make a living as a chair maker. When I am asked about my &#8220;job&#8221; or volunteer people usually want to know more or they want to tell you about a piece they have from Aunt Gerdie that needs repair, etc. The thrill is you are the rare person in most settings and people will want to connect with you. Connecting with people over something you are passionate about is a thrill.</p>


	<p>There is also a sense of permanence in creating furniture for clients. I run into people all the time that I made a bed for in the eighties or have a table that I designed for them. When they still own it and value it you are a success. Well-made furniture transcends generations. Most of my pieces will have life after I am gone. I have wondered about the hands and spirit of previous furniture makers whose worked I have repaired. This connection with fellow furniture makers from other generations is another thrill.<br /></em><br />_For you to survive financially, the customer must view you as an artist. First you have to be confident that you are an artist. It is not done through calling yourself an artist. It is achieved by asking for and receiving a very good wage for your work. Sam Maloof called himself a &#8220;woodworker.&#8221; Everyone else including his business partners supported him as an artist. The price of his work showed he was more than a woodworker. Your work shouldn&#8217;t be priced as a starving artist. If it is you will starve. It&#8217;s a thrill to be able to pay the bills with money made from creating something of value.</p>


	<p>Giving each piece your best is the only way to success. I learned a lesson with my first rocker commission. I had asked for (with knees shaking) and received an artist&#8217;s price for the rocker. I worked and sweated over every detail. My wife kept saying, &#8220;Why aren&#8217;t you finished with that chair?&#8221; My answer was that it was not my best yet. When I finished and the customer picked it up they were over-joyed with my work. A few nights later, I heard a knock on my shop door. The customer identified himself and I opened up and was surprised to see him thinking surely something was wrong with the rocker. He said he and his wife just loved the rocker and felt like it was art worth even more than they paid. I received a 20% tip or bonus for the chair and the other chairs he ordered. The blessings from doing your best never stop. Actually your best is really something excellent.</p>


	<p>Doing your best and being recognized for it is the thrill of it all!</p>


	<p>&#8221;&#8221;Here is a link to a magazine story about my relationship with a student/ client and how it has changed my life and given me the &#8220;Thrill of It All.<a href="http://"> </a><a href="http://www.columbusandthevalley.com/archives/nd09/rocking_chairs.html">http://www.columbusandthevalley.com/archives/nd09/rocking_chairs.html</a>
<strong>Part 3 of Going Pro &#8211; Is It for You? Will deal with how do you advertise and build a market for your art.</strong><br /><a href="http://www.charlesbrockchairmaker.com">www.charlesbrockchairmaker.com</a></p>]]>
      </description>
      <pubDate>Mon, 08 Mar 2010 03:50:06 GMT</pubDate>
      <guid>http://lumberjocks.com/rocknchairman/blog/14339</guid>
      <author>Charles Brock</author>
      <dc:creator>Charles Brock</dc:creator>
    </item>
    <item>
      <title>Going Pro as a Woodworker Part 1 - The Dark Side</title>
      <link>http://lumberjocks.com/rocknchairman/blog/14305</link>
      <description>
        <![CDATA[<p><strong>Since I started my woodworking publishing and education company after retiring as a school teacher company, I have been living a dream working daily as a professional woodworker. This series taken from my website&#8217;s (<a href="http://www.charlesbrockchairmaker.com">Build A Maloof Inspired Rocker</a>) blog will share some of those experiences and give some advice to those who are pros or thinking about the day! </strong></p>


	<p><em>I was traveling before six in the morning recently, on my way to do a personal appearance as a woodworker. There was a big chance that I would hit snow driving north in the early hours. Why was I up and about at that time, driving into who knows what? As dawn broke I saw other people, grim faced, headed to work. This caused me to think about some of the other jobs to which I had trudged, day after day, five days a week. Who do I have to answer to now? What makes me do this? Is it worthwhile?</p>


	<p>On 11 AM on Christmas Day past, celebration was interrupted with loading a rocker into an SUV to make a delivery to a local bank president&#8217;s family. I had worked nonstop for two to three weeks to finish the rocker as a Christmas present from a father to a daughter&#8217;s family. Everybody else was Christmas shopping, wrapping presents, cooking Christmas goodies, but I was in the shop with rasps, scrapers and sandpaper in hand. The muscle memory is easy when you are constantly moving your hand and arm back and forth, back and forth, forth and back, on and on. Why? Why? Why? When I finish this rocker, fortunately I get to craft another one and do this all over again!</p>


	<p>My hands have grown gloves. They are rough. They are a purple-lish brown all the time from the walnut. I&#8217;ve got a scar running across my palm and an index finger that always feels like it has an electrical current running through it as a reminder of what can happen while working half asleep.</p>


	<p>It&#8217;s all about your point of view at the time. You have to be able see the big picture, understand what motivates you, knowing that nothing worthwhile comes without sacrifice, and that the possibility to achieve only comes when we complete the drill. You also have to work hard at the task at hand, be it sanding, measuring, coming up with a work around, paying the bills, working on the website or planning to connect with someone with enough money and interest to pay you to build one.</p>


	<p>Sounds like a great life! Huh? It is not for everybody. I am not an overnight success with the DVD bundle. A good friend explained it to me recently. &#8220;You learned your trade one success and one failure at a time for thirty years building furniture. You worked your plan to finish raising a family as a full-time educator while you worked nights building furniture commissions for clients. You retired from one career at the same time you finished the DVD, book and pattern bundle to go with teaching sculptured rocker making at Highland Woodworking. You paid your dues many times over. You finished the drill!&#8221;</p>


	<p>Sam Maloof told hundreds of woodworkers and want-to-be pros at his workshops that with all his talent, making a living was hard. He said the mailman would eagerly celebrate with him with the coming of a check and despair at delivering the bills. If you have mouths to feed it all becomes real very fast. You have to have support. Meaning there has got to be someone willing to carry your water while you work your plan.</p>


	<p>Can you finish the drill? The next post will explain why finishing the drill can be worth it to you!</p>


	<p>Part 2 &#8211; Is it for You? The Thrill of it All!</em></p>]]>
      </description>
      <pubDate>Sun, 07 Mar 2010 02:44:37 GMT</pubDate>
      <guid>http://lumberjocks.com/rocknchairman/blog/14305</guid>
      <author>Charles Brock</author>
      <dc:creator>Charles Brock</dc:creator>
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