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View Blackie_'s profile

Very first vendor booth, what do I need, does and don'ts?

by Blackie_
posted 673 days ago


23 replies so far

View Monte Pittman's profile

Monte Pittman

13825 posts in 971 days


#1 posted 673 days ago

A square card reader or one of the ones like it are easy to setup and i believe it doubled my business.

Business Cards, photos of pieces you don’t have with you.

-- Mother Nature created it, I just assemble it. - It's not ability that we often lack, but the patience to use our ability

View Blackie_'s profile

Blackie_

3376 posts in 1146 days


#2 posted 673 days ago

Thanks Monte

I don’t know if my phone will except it, I have an early model Blackberry.

I’m guessing personal checks are out of the question?

-- Randy - If I'm not on LJ's then I'm making Saw Dust. Please feel free to visit my store location at http://www.facebook.com/randy.blackstock.custom.wood.designs

View Greg..the Cajun  Box Sculptor's profile

Greg..the Cajun Box Sculptor

5016 posts in 1942 days


#3 posted 673 days ago

What are you using for tent anchors? Do you mean weights or in ground steaks? I have both because if I do a show that requires setup on a hard brick/cement surface I use the weights..I always use the weights get and if I am on a grassy surface I use both…especially if it is a show longer than one day.
As Monte mentioned…you definitely need a card reader. I also use the square for 95% of my sales. You can get it for free at www.squareup.com
The only fee is 2.7% when you use it.

Pay Pal also has a free card reader and since you already have a paypal accoung they will ship you one immediately.
Get some bags to put merchandise you sell in.
Receipt book…
Guest book for collecting info for future emails…
chicken wings

-- If retiring is having the time to be able to do what you enjoy then I have always been retired.

View Roger's profile

Roger

14373 posts in 1437 days


#4 posted 673 days ago

What bout the cooler full o beer??? LOL Jus kiddin. That’ll be for afterwards.

-- Roger from KY. Work/Play/Travel Safe. Kentuk55@bellsouth.net

View Boxguy's profile

Boxguy

1446 posts in 901 days


#5 posted 673 days ago

Randy, you may not have a chance to do many of the things on this list, but here goes. Credit card sales are a must. People don’t carry cash any more at least not enough to buy a box. You don’t want to take checks. There is an app. for that. It is a gismo that plugs into a smart phone. Different companies and different “banks” have models available. The common trait is that it is a small square you plug in and swipe a card through. The gismo and each sale will cost you money.

You may try to borrow one from someone who does sales, or someone like a Mary Kaye saleswoman. The best possible solution would be to convince someone who already has one and knows how to use the setup (some teen?) to come with you for the day…even if you have to pay them. It also helps to have someone watching your stuff when you want to use the restroom or get a drink or a bite to eat or walk around looking at how other vendors do things.

Good luck hope you have nice weather. Consider moving your boxes in plastic totes with towels between layers to keep them dry if it rains. The totes are strong and cheap. Take along something with wide wheels that will roll in wet grass to move your boxes. They get heavy. Park as close as possible. Use heavy weights to keep your tent from blowing over…not everyplace has room enough or soil enough for you to screw in anchors.

Have your prices clearly marked, easy to read without glasses, and attached to the box itself. Boxes will get moved around. Customers are not happy asking you the price and often would rather move on the the next vendor than ask. Smile, but don’t reduce your price if asked. Position yourself at the front of the tent not the back. A stool that puts you on eye level works better than a chair. A flag or something flying up above the sea of tents helps people find their way back to you if they want to come back to buy after looking around. I like a sign that is above the awning of the tent and tells what you are selling “Wooden Boxes” is enough even if you also sell cutting boards and puzzles. A lower sign gets obscured by people walking and standing by your booth.

If you can bring along something to do with your hands it will help sales…a box to hand sand or some boxes to wax or hinges to put in with a battery powered drill…it helps the time pass and brings in customers. You don’t have to be efficient, just a little busy and stop anytime you can to talk. That means you will need a small, padded work area that might double as a transaction space. Don’t be in a hurry to leave, late sales often happen.

That is what comes to mind at the moment. Best of luck and don’t be discouraged if the first round doesn’t work out well. I am content with gallery sales, but selling at fairs can be a fun adventure and gives you great customer feed-back.

-- Big Al in IN

View huff's profile

huff

2800 posts in 1918 days


#6 posted 673 days ago

Randy,

1. As far as your canopy goes, make sure you prepare for any type weather. Wind, rain, sun, etc.
2. Being able to take credit cards and debit cards will be a huge plus.
3 .Have a nice way to display your boxes…........a wobbly card table with a table cloth thrown over it will not be very impressive or cinder blocks and 2×6’s are just as bad. Your a woodworker, so your display should be professional looking.
4. Have a professional looking sign for your business. Stand out from the other exibitors.
5. Make sure you have plenty of business cards, flyers or brochures. Have your business cards professionally printed. Home made business cards look like you’re new in business and doesn’t really convey confidence that you will be in business long.
6. Seven Second Rule. That’s approx. how long it takes a prospective customer to walk by your booth and for you to make a good first impression…...and remember, you only get one chance to make a good impression.
7. After you get your booth set up; critique it! Walk up to your booth from any possible direction a prospective customer would be able to approach your booth and make sure it looks good. Make sure your displays looks good from any direction. Make sure the customer sees what you want them to see. No junk, trash, empty boxes, et.
8. Don’t eat while in your booth; it’s a proven fact that most people will walk past your booth if you’re eating because they don’t want to bother you.
9. Don’t talk on your cell phone and never stand there texting. It will not impress the prospective customer acting like you’re closing deals on the phone instead of talking to them.
10. Never stand in your booth with your arms folded across your chest or sit there reading a book waiting for someone to stop at your booth. Prospective customers will think you’re bored and don’t want to be bothered.
11. If you have any doubt about what to do or not to do, just remember #6…......you only have 7 seconds to make a good impression.
12. One last thing, never start taking your booth down before the show is over (trying to get a jump on everyone else). If you don’t want to be at the show, then no need to go at all. I’ve closed some of my best deals right at the end or even after the show actually closed.

When the show is over, make sure you critique your results. If you have a great show, take the time to figure out why. If you have a bad show, again, take the time to figure out why. Was it because the weather was bad, you feel it was the wrong time of the year, the location of the show or maybe something you did or didn’t do. You may not be able to change the weather or the time of year a show is held, but you can sure change anything you did or didn’t do.

Make sure you have plenty of inventory and enjoy yourself. Let people see your passion for woodworking, your boxes already show that, so just make sure they see that in you!

Hope you have a great show and let us know how things went.

-- John @ http://www.thehuffordfurnituregroup.com

View Blackie_'s profile

Blackie_

3376 posts in 1146 days


#7 posted 673 days ago

Great information! thanks John, Big Al, Greg, Monte and most importantly Roger for the most needed item. :)

-- Randy - If I'm not on LJ's then I'm making Saw Dust. Please feel free to visit my store location at http://www.facebook.com/randy.blackstock.custom.wood.designs

View Jim Jakosh's profile

Jim Jakosh

11329 posts in 1739 days


#8 posted 673 days ago

Hi Randy. If you are alone in your booth, keep your money in your pocket, don’t leave a money box sitting out. There are thieves working everywhere.
I fount that a nice piece of black velvet cloth from a fabric store dressed up my booth a lot. I use their tables and some are pretty shabby, but with that black velvet covering, everything looks more rich!!

Talk to customers. Tell them how things are made and what goes into making them.. Give them an appreciation of your work.
I worked next to a guy who just sat there a let the people look and never talked to them and I did 5 times what he did because I engage them.

Good luck, you have some very impressive band saw boxes- some of the best I’ve seen!!............Jim

-- Jim Jakosh.....Practical Wood Products...........Learn something new every day!! Variety is the Spice of Life!!

View Monte Pittman's profile

Monte Pittman

13825 posts in 971 days


#9 posted 673 days ago

Jim is right. If you’re alone don’t use a cash box. One distracts you while the other takes it. Merchandise as well. Kids are terrible.

-- Mother Nature created it, I just assemble it. - It's not ability that we often lack, but the patience to use our ability

View Jim Finn's profile

Jim Finn

1657 posts in 1555 days


#10 posted 673 days ago

I work these events alone most of the time so I have what looks like a nail apron that I ware to hold all my cash. My wife made it for me. I use sand bags with about 20 pounds of pea gravel in them to hold down my tent corners attached with bungees. I also sand bag down my tables that have tall shelves clamped to them. (It gets windy here in West Texas.) I do not accept checks but do take credit cards. 80% of my sales are still cash but then I am selling a lot of items for less than $20 each. Yes by all means engage potential buyers. A simple hello with eye contact will do it. Oh yes I take $100 in 5’s and 1’s with me, and my sellers (sales tax) permit.

-- In God We Trust

View AngieO's profile

AngieO

1140 posts in 780 days


#11 posted 673 days ago

I recently attended a trade show as a customer. As I walked around I really paid a lot of attention to how vendors set up their booth. I noticed a huge difference in the customers stopping at a booth that looked like they put time and effort into the set up. When your display and items look professional the customers will perceive you as being a professional and be willing to pay what your items are worth.
I also noticed many people asking “Do you accept credit cards?” A lot had the Square. Personally I have it. I think it’s great. Of the vendors I stopped and talked to, all of them were extremely happy with it and were glad they use it. Some even purchased smart phones just to be able to use it. It’s well worth it. Like one one else said, it’s well worth it when people don’t carry the amount of cash needed to buy your boxes.

Good luck.

View DocSavage45's profile

DocSavage45

4910 posts in 1476 days


#12 posted 673 days ago

Randy,

Check Greg the Box Sculptors homepage. i remember a great discussion on this same subject. One thing I took away from information on marketing a woodworking business from successful sellers, is customer/artist involvement. You may not get an immediate sale but it may occurr later? Customers w/ money want a personal connection so they can tell a story.

Don’t know if this was mentioned. You may have checked this out already, but what is the reputation of the Art Show? Hope you are not doing this alone so you can talk to other artisans at the show.

Best of luck!

Oh yeah take plentry of those little white italian lights! LOL!

-- Cau Haus Designs, Thomas J. Tieffenbacher

View Monte Pittman's profile

Monte Pittman

13825 posts in 971 days


#13 posted 673 days ago

As far as the look. Excellent idea to have the booth reflect your work. You want it looking nice without detracting from your products.

Also, I try to dress according to the show, what you think your average client will dress like. Sounds silly maybe, but if you dress rich, many think they can’t afford you.

Talk, talk, talk. Being personable always helps sell. Be prepared to talk to every old guy that’s ever done woodwork.

-- Mother Nature created it, I just assemble it. - It's not ability that we often lack, but the patience to use our ability

View Donna Menke's profile

Donna Menke

568 posts in 2899 days


#14 posted 673 days ago

Randy- where and when will this event be held?

-- "So much wood. . .so little time!" www.woodworks-by-donna.com

View TheWoodenBox's profile

TheWoodenBox

167 posts in 2242 days


#15 posted 673 days ago

Try PVC pipe table leg extensions. It raises the table and keeps the little fiingers from touching the items. They can be easily be hidden with a tablecloth.

View Blackie_'s profile

Blackie_

3376 posts in 1146 days


#16 posted 673 days ago

More great ideas thanks all.

Hi Donna

I’m considering my first to be in Blanco, they have reasonable rates for day rentals only $35.00 just have to tackle that 1 hour + drive out there.

I also ran into a lady from Kyle that has one each year on her private property free of charge on rental to be held during the first three weekends of Dec, so I’m thinking of Blanco the 3ed weekend of Nov and then depending maybe one Sat at the private property in Dec, were you interested Donna?

-- Randy - If I'm not on LJ's then I'm making Saw Dust. Please feel free to visit my store location at http://www.facebook.com/randy.blackstock.custom.wood.designs

View Donna Menke's profile

Donna Menke

568 posts in 2899 days


#17 posted 673 days ago

Randy- not for myself, but was thinking maybe you needed an assistant. Sounds like it could be a fun outing. Donna

-- "So much wood. . .so little time!" www.woodworks-by-donna.com

View Blackie_'s profile

Blackie_

3376 posts in 1146 days


#18 posted 673 days ago

Donna, I also looked at Wimberley Lions Market and their price wasn’t to bad, they require $60 per day. Are you volunteering? LOL I’m kidding of course but yes an assistant would be nice.

Randy

-- Randy - If I'm not on LJ's then I'm making Saw Dust. Please feel free to visit my store location at http://www.facebook.com/randy.blackstock.custom.wood.designs

View Earlextech's profile

Earlextech

962 posts in 1324 days


#19 posted 673 days ago

I’ve done lots of shows over the years. Out of a three day show, sales will be discouraging the first day and best on the last day. Don’t get down about it, keep smiling and talking and the “be backs” will come back.

-- Sam Hamory - The project is never finished until its "finished"!

View woodsmithshop's profile (online now)

woodsmithshop

1126 posts in 2179 days


#20 posted 673 days ago

here is a link on you tube, this a very informative video on setting up a booth at a craft fair, it is lengthy, but well worth watching.

http://www.youtube.com/watch?v=Nq2MXYKo-Qs&feature=youtu.be

-- Smitty!!!

View Donna Menke's profile

Donna Menke

568 posts in 2899 days


#21 posted 673 days ago

Randy- yup, unpaid labor- but require pick up and delivery- and maybe lunch. I have been around the block a few times and done lots and lots of carving shows- not to mention selling at Farmers’ Markets for many years. They are tiring, but fun too. Everyone here has given you great advice. I would only add to bring water to drink and some energy/breakfast bars in case it is impossible to leave your booth to get refreshments. Donna

-- "So much wood. . .so little time!" www.woodworks-by-donna.com

View Blackie_'s profile

Blackie_

3376 posts in 1146 days


#22 posted 673 days ago

Oh you are the best Donna, I am going to see if my sister would want to accompany me and then I might have one other option if they don’t work I’d like to have you along especially with your experience. Have you ever visited Blanco?

-- Randy - If I'm not on LJ's then I'm making Saw Dust. Please feel free to visit my store location at http://www.facebook.com/randy.blackstock.custom.wood.designs

View lj61673's profile

lj61673

231 posts in 1032 days


#23 posted 673 days ago

I’ve done quite a few of these shows. Some advice if you plan on doing more than one; get some black table cloths to cover the tables, you can find these online. make sure the length is long enough to reach the floor. This makes for a nice professional presentation and allows you to store extra inventory under the tables out of sight.
Bring clean cloths/towels and some wax to touch-up your items as they get smudged from handling.

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