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Reply by teejk

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Posted on Are Porter Cable Tools Doomed?

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teejk

1215 posts in 1408 days


#1 posted 02-22-2013 06:13 PM

PC was bought by B&D who owned the Dewalt brand for decades. I think part of that deal was to eliminate some competition in that price class (you probably notice a lot more “yellow” stuff in the past few years ago). As far as I can tell the Dewalt brand in many cases is the same machine as the old PC gray. PC is being relegated to the “value” category. I would have probably done the opposite but PC was the “acquired” so to the victor goes the spoils.

Some of the tool historians here might correct me on this but I think prior to being acquired by B&D, Dewalt made some nice tools. Then just like PC, B&D moved them to the “value” category in an effort to prop up the once respected B&D brand. Owing to a number of mistakes, the B&D brand went south so they “flipped” their brands. We’ll see if history repeats.


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