Reply by Richforever

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Posted on ? Marketing a SMALL (one man) fine/custom furniture making/woodworking business ?

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757 posts in 3717 days

#1 posted 02-02-2013 06:32 PM

One suggestion: zero in on as few markets as possible. This increases sales and word of mouth advertising and reduces your costs.

Know what the folks in each market buy. It is one of three feelings that are associated with the product or service (in that particular market). Set the prices to be at the level that those in the market are used to spending in order to get that particular feeling. Those customers will be yours for life.

If the marketing is done, sales is easy and fun. If marketing is not done, sales usually does not sustain the business.

-- Rich, Seattle, WA

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