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Reply by Puzzleman

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Posted on ? Marketing a SMALL (one man) fine/custom furniture making/woodworking business ?

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Puzzleman

336 posts in 1610 days


#1 posted 02-02-2013 05:42 PM

In my opinion, the marketing and sales of your products is more work than actually making the products.
Huff put up alot of ways for you to market yourself. Not all of them will be appropriate nor work for you. But you never know which will or will not work until you do them.

Another thing to think about is who is your customer. You didn’t list your products so it is hard for someone to give you the best idea. For example, I make puzzles and someone else makes cabinets. We are both woodworkers but looking at totally different markets, ways of advertising and customer.

I presume that you are making some sales. Determine why they are your ideal customers. Then using those traits find other people similar. Once you do that, market to where those types of people are. One of my tricks is to market to stores that are near luxury car dealers. I sell high price/quality items for my category, so my ideal customer has a fairly high income. Luxury car dealers put themselves where these people are located.
I also look at home prices in communities. Same reasoning applies. I know what is the minimum value house that the people who buy my products usually have. So I look for stores and art/craft shows in those areas.

If this sounds like a lot of work, it is. However, once you get it up and running it gets easier. You don’t waste time talking to someone that probably is not your ideal customer. I want to talk to people/stores that will have the best chance for me.

-- Jim Beachler, Chief Puzzler, http://www.hollowwoodworks.com


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