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Reply by huff

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Posted on ? Marketing a SMALL (one man) fine/custom furniture making/woodworking business ?

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huff

2800 posts in 1917 days


#1 posted 572 days ago

Joe,

Tell us a little more about your business and what you build.

The more ways you can get your name and your company name in front of people the better chance to make a sale.
1. Never rely on only one or two sources for marketing.

2. Your Company name/logo should look the same in all marketing you do. Signs, flyers, brochures, business cards, web-site, face book, paper ads, etc. The more continuity you have the easier it will be for a prospective customer to recognize you each time.

3. Business Cards This can be one of the least expensive, but most effective marketing tools you can have…...........But make sure you have them printed professionally. You can use an on-line printer like Vista Print and have 250 – 500 cards made. (order premium card stock). I would recommend NOT making your own cards. Home made business cards unfortunately look like home made business cards and that should not be the impression you want the customer to have of you or your business. The more professional you look the better. Hand your business cards out like candy. I can find more excuses to get one of my business cards in someone’s hand. I’ll write a note on the back of one of my cards, write directions, give a phone number, a favorite restaurant, my mechanic, my barber, my doctor, my vet, etc. You’ll be surprised on many will keep your card and end up referring to it later on…......Don’t be bashful! It may not be an immediate sale, but you’re laying the ground work and that’s what marketing is all about.

4. Marketing is a full time effort. You can’t do it just once and expect endless results. You’ll be doing marketing the rest of your life, or at least the rest of your business life if you want a successful business.

5. Think of places you may be able to put some of your work on display. Galleries, Consignment shops, etc. They get a strong commission for selling your stuff, but you don’t have to have a retail store yourself or man it.

6. Like Loren said earlier; Designers, Architects, and Contractors. They can be some tough characters to work for, but they can help you generate business.

7. Craft shows, home shows, exhibits or any other venue you can set up a display and sell your products.

8. Word of mouth advertising will always be one of your best sources for marketing, but will also take time to build and develop.

9. I would be leery of Yellow pages in a phone book, very expensive advertising and usually most calls will be for a price only.

10. Your web-site, face book, a blog can also be an effective way of getting your name out there.

11. You can also sell on Custom made, Etsy, Craigs list, E bay and some of the other sites on the internet. These will all have a fee for selling, but another avenue to consider.

12. Any free publicity you can get is good….........if it’s good publicity! See if you can get your local paper to do a write-up about you and your company. Sometimes donating to a local event can be helpful, but that’s more for good PR and getting to be known in the community.

13. If you are in a town or city, get involved with community projects and other business people. Local Chamber of Commerce, Town events, etc.

14. Friends, neighbors and relatives; Not as customers, but promoter’s ! When I first started my business, my neighbor was one of my best promoter’s. She worked at a large Hospital and once she told some of her fellow workers, I had steady work from one to another for most the first year I was in business and got referrals for years.

Good luck!

-- John @ http://www.thehuffordfurnituregroup.com


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