Reply by shopdog

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Posted on Marketing your website

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577 posts in 3449 days

#1 posted 12-05-2008 01:02 PM


I’m a deck builder/cabinet maker (built-ins) in Brooklyn, NY. I specialize in building Ipe decks. To make sure that I rank high on a Google search, I use the keywords [Brooklyn, deck, Ipe built-in bookcase] as much as I can without pissing off Google. I get a very good ranking. That said, I’d go hungry just waiting for potential clients to google me.
My client base consists of upper middle class homeowners in a 5 mile radius of my home…an area known as Brownstone Brooklyn. There are a few localized forums/blogs in the area, and it seems as if everyone reads one or more of them, or monitors them for recommendations for everything. I know because I ask my clients how they heard about me, and at least 2/3rds tell me it was the forums. When I complete each project, I always ask for a good reference on that forum. It’s amazing how much response is generated from one good referral. I know, because I monitor those forums, and I also get a daily breakdown of my website traffic, including referring domains. Even in this crumbling economy, I am concluding my best deck season ever.
I don’t know where you live, and if this even applies to you, but it’s something to think about.
I also put some videos up on youtube, and link to them on my website. They aren’t great quality, but then people are hiring me as a videographer. At initial client meetings, I always hand out a DVD (better quality) that I made of about 10 recent projects, and occasionally a brochure.

Good luck with your business. If you love making sawdust, then you’ll really love getting paid to do it. Some days, I can’t wait to go to work.

-- Steve--

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