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Reply by Lee Barker

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Posted on Website again please

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Lee Barker

2163 posts in 1501 days


#1 posted 12-16-2012 03:06 PM

Hi Monte—

You’re well on your way here. I have several suggestions.

First, in the opening list of products, there is inconsistency with capital letters. You can capitalize Each Classification, or keep everything lower case.

Second, in general the type size is too large. Compare to other sites. Your products are subtly and robustly beautiful. Toning down the type size will make them look even more attractive.

Third, I think a contact line at the bottom of the page would be time well spent. Once the reader scrolls all the way down, it should be real easy for her/him to click to send you an email.

Finally: I view a web site as a step toward building a trust relationship with your future client. I’d suggest three different images of you, sprinkled on the page. Definitely one in the shop, focusing on detail work. This is to illustrate the breadth of your skills, because the next one will show you on an urban forestry project! Big scale stuff! The last one would be of you lovingly applying finish—back to the image of Mr. Craftsman, whom we now know can take our project from tree to beautiful furniture item. In these pictures, pay careful attention to lighting, background and what your body language is conveying. You are very good at what you do, and you and your creations deserve excellent representation on this web site. Consider a professional photographer.

Kindly,

Lee

-- "...in his brain, which is as dry as the remainder biscuit after a voyage, he hath strange places cramm'd with observation, the which he vents in mangled forms." --Shakespeare, "As You Like It"


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