Reply by Don W

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Posted on Old Topic Revisited (Pricing Cabinets)

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Don W

18754 posts in 2591 days

#1 posted 12-15-2012 02:41 PM

I believe its more than monetary value. Your bucking a trend of a throw away society. Why do antiques cost so much? Because they stood the test of time. There is a story behind them.

You know why I like vintage hand planes? Because there is a story behind them. (see how i worked hand planes into the discussion). Could I buy a new LN and get then same performance? Sure. It goes beyond monetary value.

That’s what you need to sell your customer. Anyone can walk into home depot and order a kitchen. If you want a vision built, Home Depot isn’t going to have that.

I believe if you try to sell on monetary value alone, your going to loose most of the time. You’re giving more than kitchen cabinets. Your giving your personal service, knowledge and artist values to your customer.

Read this thread about artist value. How do you price such a thing? Now, how you convince your customer you’ve got this extra value is the hard sell. You’ve got to convince the customer they came to see you for a reason that goes beyond the cost of the cabinets. If that’s NOT true, you might as well give up because you’ll loose every time on money alone.

Someday your cabinets will be antiques with even more value. You can’t say that about anything that comes out of a Home Depot store.

-- - Collecting is an investment in the past, and the future.

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