Reply by americanwoodworker

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185 posts in 2397 days

#1 posted 08-27-2012 09:43 PM

From what little I understand of the internet most advertisers pay on a per click basis. Meaning when the visitor clicks on the banner the advertiser pays the site owner for that click or a percentage of the sale from that visitor. The advertiser as I understand does not really pay to have their banner placed. Otherwise you would not be getting womens underwear ads on lumberjocks after the boss (a.k.a. wife) did some shopping online. That would be bad advertisement on a woodworking themed community.

I could be wrong though. Also from what I understand if it is on a commission type setup lumberjocks would benefit more by partnering up vendors that LJ’ers would rather visit or adding to those that most don’t know existed. Also advertisers could have a better looking link than just a plain text that those who do not pay would get.

Remember the more valuable the site is to visitors the more valuable it is to advertise on.

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