Reply by lumberjoe

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Posted on Advertising doesn't pays.

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2899 posts in 2243 days

#1 posted 06-21-2012 08:32 PM

Please do not take this the wrong way. I am a very jaded person because in my position, I get business cards, ads, flyers, and direct marketing junk thrown at me every day. Things I instantly ignore:

Specialty fonts. Instant trip to the circular file. It could be a 5,000 off voucher to woodcraft and I wouldn’t even read it.
Light colored fonts pretty much any background.
Fonts over or through the image. This can be done, but highlight your furniture, use the other space for writing.
Free email addresses (gmail, hotmail, etc). That tells people you are not serious. Get your own domain and get your email hosted
No website or a really long obscure website I will never type out

Suggestions – I am not in advertising but, and especially furniture, I like to see something that shows scale. You cannot tell how big or small those chairs are. Add some models having fun. If people are having fun, it must be good, right?
You have a facebook – add it with the proper identifier. Get a twitter and G+ and add that too. Use the same name and ad a “follow me here for deals!” or something like that.
K.I.S.S. (means keep it simple, stupid. I am not calling you stupid, that is just a saying) Don’t tell me to enjoy my evening outside! :) The mosquitoes here will pick you up off the ground after 7pm. What happens if I want to enjoy it during the day?
Add a package price.
Offer an additional military discount. that goes a long way with a lot of people – even non-service members and is the right thing to do.

Just some tips that would appeal to me. I am not in advertising though so take this as a consumer review. By the way, those chairs look awesome. I hope you do really well.


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