Reply by Doss

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Posted on Advertising doesn't pays.

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779 posts in 2259 days

#1 posted 06-21-2012 08:18 PM

”I wouldn’t run that. Get yourself a web domain at the very
least. Pale lettering on any background causes catastrophic
drops in reader comprehension. The ad is very difficult to read.”

This is why I asked this:

Are you taking suggestions or criticism?

Well, since Loren broke the seal, I guess I’ll partake.

- Your text and background colors are analogous. This is not good for grabbing the attention of people or for visual clarity of the text. Pick something more complementary.
- Try to be a little more consistent with font size. It’s changing too much and in strange places. Is your phone number that much more important than your email?
- Text on top of what you’re showcasing… don’t do it.
- “Year after year”... I’d just say “years”. It’s much cleaner and rolls off the tongue smoother.
- Maybe a font change. That’s personal preference though.
- What’s the DPI limit of the ad? I’d try to get a sharper image. This looks like it’s printed on newsprint already… it may be.

If any of that was offensive or out of line, it’s too late to do anything about it now. I can just say, “Sorry.”

Overall, there’s nothing really wrong with the ad. Just trying to give a few pointers… welcome or not.

-- "Well, at least we can still use it as firewood... maybe." - Doss

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