Reply by Loren

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10476 posts in 3675 days

#1 posted 06-21-2012 08:16 PM

Run black text on a white background with a drawing of
the chair style. Put a small color photo in a corner if you
want with no text superimposed on it. The fundamental
thing your reader must instantly understand is that you
have adirondack chairs. Then if they want some they
want to know how much they cost, specifically, and
why they are an excellent value.

Retail furniture is sold on specific price appeals: ”$999 for
this 5 piece Bedroom set!” and so forth. I don’t want to
come off as coarse because I know there is a difference
between artisan work and factory-made, but at the early
stage of even planting the idea in the mind of your reader
of buying your stuff you’ll do very well to tell them up-front
exactly what they’ll get and for how many dollars as
succinctly as possible.

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