Reply by Loren

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Posted on Marketing a Woodworking Business

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10262 posts in 3614 days

#1 posted 06-10-2012 08:56 PM

If you have the capacity to build custom entertainment
cabinets and things like that, market your services to
interior designers, architects and general contractors.
This will lead to bigger and more challenging jobs than
you may be accustomed to and don’t believe it when
anybody tries to tell you to work cheap the first time
because “more work will come and pay better”.

If you want to do the outdoorsy stuff you’ve been doing,
focus on outdoor fairs and garden shows. Try to get
your stuff into local nurseries on consignment.

Selling this kind of stuff is mostly about appealing to women,
so don’t forget that. If you want to do the guy market
make guy stuff like gun racks or whatever.

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