I second crank49. I sell to over 500 retail stores, website and catalogs and they all at least double the price that I sell to them at. As long as they can sell it at that price, i don’t care as I make the price that I need.
Another way to look at is that if you didn’t have your product in their store, how much time and expense would it take for you to sell that same item? Does it take time away from the shop? Would you rather be making product or selling it?
They will reach people that you don’t know about as they have a clientele that will buy from them. I would also continue your direct selling to customers as well. This way you can make full price from your customers and the extra sales from the stores will be extra money for you.
-- Jim Beachler, Chief Puzzler, http://www.hollowwoodworks.com
