Reply by Tennessee

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Posted on Marketing and choosing your niche in woodworking

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2860 posts in 2477 days

#1 posted 01-13-2012 09:44 PM

Nobody has put anything here for over two weeks, so I’ll stick something in.
There’s a lot of people posted here who are in my mind fighting a huge wall of competitors. For me, I took on a very common product in wood, and spent some real time improving it, and created a sort of niche. Then I started marketing, and more marketing, and more…
Sales were slow at first, but as my product got out there, now I get hits fairly often. Not enough to live on yet, but certainly way more than I thought.
I am a disciple of Ron Popiel. Nobody really needs a Kitchen Magician or an oven with no temperature control on it, and yet the man sold millions of them, because no one else at the time had one out there.
Improve on an existing product is the cry of Continuous Improvement people. They are dead right on.

What do you build? How can you make it unique and interesting and what people would pay attention to this “improvement”? You do that, and find them, and you will blossom like the spring lilies.


-- Tsunami Guitars and Custom Woodworking, Cleveland, TN

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