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Reply by SalvageCraft

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Posted on Marketing and choosing your niche in woodworking

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SalvageCraft

274 posts in 1192 days


#1 posted 12-26-2011 07:57 PM

Sound like you really do have multiple profit centers going on Jim! Good work!
I’m currently in the position where I haven’t done enough work to have built a reputation on, although the work that I have done has brought in some leads. I’ve also got this issue where the pieces are on a deadline to get out of the shop, and I haven’t been giving myself the time or space to photograph them properly before delivery. That said, I do have a few pics of odds and ends on my facebook page here: http://www.facebook.com/photo.php?fbid=10150268443531736&set=a.10150252692536736.327253.710846735&type=3&theater
It’s kind of a catch-22 right now between feeling like I need a good portfolio to get more commissions, but needing more commissions to build my portfolio. Shop improvements go hand in hand with that: I need to rebuild a few racks and tables in my shop to boost turnout time on my projects, but I need to be making enough $ for shop work to invest the time in shop improvements. All that said, I do feel I am slowly creeping along toward my goal of being mainly a woodworker who does some odd jobs on the side :)
Back to the marketing topic – has anyone here checked out Kickstarter.com? I’m planning to use it as a platform to take preorders on a new line of work I’m putting together. Having definite numbers to look at before investing a lot of time into production and shop improvements seems like a god way to go. I’ll just need to put some time into marketing my kickstarter campaign first, lol!

-- Jesse --


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