Reply by Loren

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Posted on Marketing and choosing your niche in woodworking

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10396 posts in 3647 days

#1 posted 12-16-2011 10:48 AM

I actually work as a freelance writer in direct marketing. Funnels, lead generation, list building and segmentation – I know a lot about it. In terms of client acquisition for custom millwork, such methods are most appropriate, in my opinion, for getting your toe in the door with architects, interior designers, and furniture dealers. If you’re set up to deal with the requirements of working with architects and designers, there is money to be made there but plenty of B.S. too and you have to have the tools and the skills to execute and install demanding designs.

That said, if you get the mailing address of anyone who expresses the slightest interest in your woodworking skill and mail them a postcard promoting your abilities and mail seasonal follow-ups, you would have a viable list of “friendly” people who would buy or refer others to you withing 6-24 months.

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